By Rob Slade

Published: Thursday, 15 February 2024 at 11:06 AM


Super League Triathlon has brought us fast, fierce and exciting racing over the last few years as some of the world’s best short-course triathletes go toe-to-toe over the brand’s unique courses.

Thankfully, that shows no sign of stopping any time soon, but the brand has announced it’s gone through a major rebrand.

That means it’s out with Super League Triathlon and in with supertri, the new name for the company’s Championship Series and Esports events (which will be called supertri E).

Mass participation

Meanwhile, the mass-participation arm of the business will be getting its own brand identity, which is set to be revealed in due course.

The company operates the biggest triathlon in North America in the form of the Chicago Triathlon, but also the New York City Triathlon and the Legacy Long Beach Triathlon in Los Angeles.

Why supertri?