{"id":28204,"date":"2024-02-15T13:06:18","date_gmt":"2024-02-15T11:06:18","guid":{"rendered":"http:\/\/71778fd9-1346-489e-83e4-ebb49983d74a"},"modified":"2024-05-29T04:56:07","modified_gmt":"2024-05-29T02:56:07","slug":"super-league-triathlon-gets-major-rebrand","status":"publish","type":"rss_feed","link":"https:\/\/c01.purpledshub.com\/220triathlon\/rss_feed\/super-league-triathlon-gets-major-rebrand\/","title":{"rendered":"Super League Triathlon gets major rebrand"},"content":{"rendered":"

<\/p>

By Rob Slade\n <\/p>

Published: Thursday, 15 February 2024 at 11:06 AM<\/p>

\n\n

Super League Triathlon has brought us fast, fierce and exciting racing over the last few years as some of the world\u2019s best short-course triathletes go toe-to-toe over the brand\u2019s unique courses.<\/strong><\/p>

Thankfully, that shows no sign of stopping any time soon, but the brand has announced it\u2019s gone through a major rebrand.<\/p>

That means it\u2019s out with Super League Triathlon and in with supertri<\/strong>, the new name for the company\u2019s Championship Series and Esports events (which will be called supertri E).<\/p>

What is Super League Triathlon?<\/a><\/strong><\/li><\/ul>
Mass participation<\/strong><\/h2>
Meanwhile, the mass-participation arm of the business will be getting its own brand identity, which is set to be revealed in due course.<\/p>
The company operates the biggest triathlon in North America in the form of the Chicago Triathlon, but also the New York City Triathlon and the Legacy Long Beach Triathlon in Los Angeles.<\/p>
Why supertri?<\/strong><\/h2>
<\/div><\/figure>Explaining the rebrand, the organisation wrote: “Supertri\u2019s new brand was born from the same desire to never stand still, to constantly progress and always believe there are more people to inspire and entertain that has driven the company\u2019s growth from kitchen table concept to global sports phenomenon…<\/p>“\u201cSupertri is in name and look an evolution, but what it stands for is a revolution. Supertri gives structure to what has been already built and is still to come as it moves beyond simply triathlon; a professional sport built for the modern audience with the first pro league in the sport boasting the world\u2019s best athletes racing fast, tactical and technical courses, a multi-award winning Esports event that crowns official world champions, digital and broadcast media that inspires, entertains and brings new fans, and participation to deliver triathlon for all.\u201d<\/p>The brand’s vision is simple: ‘to inspire the competitor in everyone’.<\/p>With the new name also comes a new set of core brand principles. These are:<\/p><ul><li>Breaking boundaries:<\/strong> Bold, courageous, fearless, agile<\/li><li>Creating moments:<\/strong> Unforgeable, compelling, emotive, exhilarating<\/li><li>Fuelling ambition:<\/strong> Unleashing potential, empowerment, achievement, passion<\/li><li>Enriching communities:<\/strong> Unity, inclusivity, charity, activity<\/li><li>Delivering excellence<\/strong>: World class, premium, distinctive, imaginative<\/li><\/ul><h2 class=\"wp-block-heading\">\u201cA very exciting day\u201d<\/strong><\/h2><figure class=\"wp-block-image size-large\"\/>Michael D\u2019hulst, supertri co-founder and CEO, said: \u201cIt is a very exciting day as we unveil our new supertri brand to the world.<\/p>\u201cWe have grown incredibly fast since our first test event in Hamilton Island in 2017, holding 30 events all delivering exciting, entertaining and inspiring action, and now is the right time to look to the next stage of our development.<\/p>\u201cWe have proven ourselves to be the leaders in delivering entertainment and inspiration in triathlon and are very proud of the pillars we have developed in our brand, and our vision: \u2018To Inspire The Competitor In Everyone.\u2019<\/p>\u201cBeyond that, we are solidifying our commitment to mass participation with three unique events under our umbrella and we are committed to growing that to become a global series, putting us in a unique position of a complete offering of triathlon for all; the fastest and most tactical triathlon with supertri, the Esport of triathlon with supertri E and a series of iconic mass participation events. One organisation covering the entire sport.\u201d<\/p><h2 class=\"wp-block-heading\">A changing landscape<\/strong><\/h2>The rebrand comes at a time of change in triathlon, following the <a href=\"\/news\/pto-reveals-full-calendar-for-2024-world-tour\" target=\"_blank\" rel=\"noreferrer noopener\">PTO Tour\u2019s expansion and rebrand to T100<\/a><\/strong>, plus Ironman\u2019s introduction of <a href=\"\/news\/ironman-launches-new-pro-series-offering-1-7m-year-end-payout\" target=\"_blank\" rel=\"noreferrer noopener\">its new Pro Series<\/a><\/strong>.<\/p>It\u2019s an exciting time, particularly as it\u2019s an Olympic year, too, and there\u2019s plenty of exciting racing to tune in and watch.<\/p>Top image credit:<\/strong> Jesper Gronnemark\/Super League Triathlon<\/p> <img src=\"https:\/\/c02.purpledshub.com\/uploads\/sites\/46\/2022\/09\/sophie-coldwell-taylor-spivey-SuperLeagueMunich2022-3b8a229.jpg\"\/><\/body><\/html>\n<hr class=\"no-tts wp-block-separator\"\/>","protected":false},"excerpt":{"rendered":"By Rob Slade Published: Thursday, 15 February 2024 at 11:06 AM Super League Triathlon has brought us fast, fierce and exciting racing over the last few years as some of the world\u2019s best short-course triathletes go toe-to-toe over the brand\u2019s unique courses. Thankfully, that shows no sign of stopping any time soon, but the brand […]<\/p>\n","protected":false},"author":24,"featured_media":28205,"template":"","categories":[1],"acf":{"readingTimeMinutes":"3"},"uagb_featured_image_src":{"full":["https:\/\/c01.purpledshub.com\/uploads\/sites\/47\/2024\/05\/super-league-triathlon-gets-major-rebrand.jpg",2500,1667,false],"thumbnail":["https:\/\/c01.purpledshub.com\/uploads\/sites\/47\/2024\/05\/super-league-triathlon-gets-major-rebrand-150x150.jpg",150,150,true],"medium":["https:\/\/c01.purpledshub.com\/uploads\/sites\/47\/2024\/05\/super-league-triathlon-gets-major-rebrand-300x200.jpg",300,200,true],"medium_large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/47\/2024\/05\/super-league-triathlon-gets-major-rebrand-768x512.jpg",768,512,true],"large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/47\/2024\/05\/super-league-triathlon-gets-major-rebrand-1024x683.jpg",800,534,true],"1536x1536":["https:\/\/c01.purpledshub.com\/uploads\/sites\/47\/2024\/05\/super-league-triathlon-gets-major-rebrand-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/c01.purpledshub.com\/uploads\/sites\/47\/2024\/05\/super-league-triathlon-gets-major-rebrand-2048x1366.jpg",2048,1366,true]},"uagb_author_info":{"display_name":"importmanagerhub@sprylab.com","author_link":"https:\/\/c01.purpledshub.com\/220triathlon\/author\/importmanagerhubsprylab-com\/"},"uagb_comment_info":0,"uagb_excerpt":"By Rob Slade Published: Thursday, 15 February 2024 at 11:06 AM Super League Triathlon has brought us fast, fierce and exciting racing over the last few years as some of the world\u2019s best short-course triathletes go toe-to-toe over the brand\u2019s unique courses. Thankfully, that shows no sign of stopping any time soon, but the brand…","_links":{"self":[{"href":"https:\/\/c01.purpledshub.com\/220triathlon\/wp-json\/wp\/v2\/rss_feed\/28204"}],"collection":[{"href":"https:\/\/c01.purpledshub.com\/220triathlon\/wp-json\/wp\/v2\/rss_feed"}],"about":[{"href":"https:\/\/c01.purpledshub.com\/220triathlon\/wp-json\/wp\/v2\/types\/rss_feed"}],"author":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/220triathlon\/wp-json\/wp\/v2\/users\/24"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/220triathlon\/wp-json\/wp\/v2\/media\/28205"}],"wp:attachment":[{"href":"https:\/\/c01.purpledshub.com\/220triathlon\/wp-json\/wp\/v2\/media?parent=28204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c01.purpledshub.com\/220triathlon\/wp-json\/wp\/v2\/categories?post=28204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}