By jonathanwilkes

Published: Thursday, 27 October 2022 at 12:00 am


“Hardworking and efficient housewives know what they have to do in the service of this great German family – the German people – if it has to overcome temporary small shortages. They simply do their shopping in accordance with the interest of the great German family!” So said Rudolf Hess, deputy Führer of the Nazi Party, in a speech in 1936.

He went on to elaborate on what was expected of “good” German women: “They do not attempt to buy expressly that which is in short supply at the time, but instead buy those things which are available in abundance and prepare them in such a way that they look really good and taste really good to their husbands and children. No good German house wife particularly mourns the quarter-pound of pork which, from time to time, she now fails to get.”

Food was a key concern in the Third Reich: from their rise to power in the early 1930s through to the Second World War, the Nazis always sought to control what was grown in the fields and eaten by the nation. This was one way in which they would meet the policy objective of autarky, or economic self-sufficiency.

To never repeat the shortages and hardship during and after the First World War – when potato harvests failed and enemy naval blockades cut access to imports, which accounted for around a third of the nation’s food – the Nazis aimed to make Germany self-sufficient. They would improve and control food production, and change people’s eating habits. Imported goods like oranges would need to become a thing of the past. In addition, any foods requiring imported fodder (feed for livestock) to produce, such as meat and butter, would be less abundant, as the regime looked to reduce the reliance on such imports.

More than control, however, the food policies shone a light on another key component of the Nazi regime: inequality. In opposition to the stated intention of establishing a “classless society” where all “national comrades” would be equal, in reality food widened class divisions. That only intensified in wartime. And that’s to say nothing, of course, of the inequalities that existed between the Nazi leaders and the rest of society.

How the Nazis put “guns before butter”

When Hermann Göring introduced the Four Year Plan in 1936 – a series of economic measures intended to prepare Germany for war – he spoke in terms of “guns before butter”, declaring that “guns will make us powerful; butter will only make us fat”.

This was an indication that food shortages were already affecting the country. For while fish, white cabbage and potatoes were on the up, by that winter shopkeepers would only sell butter to their regular customers, leaving others to use inferior vegetable fats, and the regime was promoting a substitute, quark, for dairy products.

The Nazis utilised their propaganda machine to try and convince the nation that shouldering such shortages and changing their diets was their patriotic duty. At the point that demand for coffee far exceeded the supply, Joseph Goebbels stated: “In times when coffee is scarce, a decent person simply drinks less or stops drinking it altogether.”

Such criticisms were prevalent in the press too, with one newspaper editorial in September 1938 bemoaning “those who pretend starvation stares them in the face unless they have their regular supply of vol-au vent and whipped cream”.

The regime simultaneously mounted a huge education campaign targeted at housewives, the ones who were most commonly buying the food and cooking for others, which shared the right foods to use and tips on preparing frugal meals in times of shortage. Those who were unsure on how to use ersatz products (meaning “replacement”, a type of substitute often of lower quality) or the best method for preserving foods were encouraged to stop in at one of the 148 advice centres that were run by the Volkswirtschaft/Hauswirtschaft (National Economy/ Home Economy: set up in 1934, it was a branch of the NS-Frauenschaft, a Nazi women’s association).

The health giving properties of whole-grain bread were lauded and, accordingly, it was seen as the food of the Volksgemein schaft (or ‘national community’), dubbed the ‘patriotic loaf’

There, they could pick up a book on nutrition or home economics, or watch one of the many educational films on offer, such as All Kinds of Things from Quark and The Nourishment of Babies. In addition, the agency distributed millions of pamphlets, and more than 1.8 million women attended its cookery courses in 1938. The sheer scale of these campaigns and organisations demonstrates the seriousness with which the Nazis took the need to control food consumption.

This was not only a matter of economics, however, as what people ate was also a health issue. In the Third Reich, the individual had a duty to stay in good shape in order for the nation to be similarly strong.

The health giving properties of whole-grain bread were lauded in comparison to bread baked from bleached flour, and, accordingly, it was seen as the food of the Volksgemein schaft (or “national community”), dubbed the “patriotic loaf”. The propaganda campaign around whole-grain bread – as well as the ban on bleached flour in 1937 – ensured it became the baked good of choice in Germany. In 1939, only 2,420 German bakeries produced the Volks brot; by 1943, 27,454 were making whole-grain bread.


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