By

Published: Friday, 16 August 2024 at 11:15 AM


Read on to discover the unusual uses for Mozart and his ingenious music…

As he sat down to put pen to score, what did Mozart think his music might achieve? Something on the lines of pleasing listeners, challenging performers, satisfying patrons and keeping the wolf from his own door, we suspect.

Think again, Wolfgang – you’ve underestimated yourself. Undisputed genius though he was, he can surely have had little idea how, two centuries later, masterpieces such as Eine kleine Nachtmusik and The Magic Flute would be credited with powers stretching well beyond the concert hall and opera house.

It was Alfred A Tomatis who, in 1991, suggested that listening to the great man’s music helped brain development. Dr Tomatis’s ‘Mozart Effect’ has generated no little debate since, but by then he had lit the touch paper – suddenly, inquisitive scientists, innovative farmers, ingenious marketeers and the like were looking at just what the great Austrian could do for them.

Here, we present 15 of the finest examples of how Mozart has been put to use in the modern day…

1. Unusual uses for Mozart: more alcoholic wine

Let’s begin in the rolling hills of Tuscany. For Carlo Cignozzi, a wine-maker from Siena, playing The Magic Flute to his vines has become an important part of the production process.

Since 2005, the Italian has been piping Mozart’s opera over 56 speakers in one of his Brunello vineyards – the grapes ripen in 14 days as opposed to the normal 20 which, we learn, in turn increases the wine’s alcoholic content.

‘From this vineyard,’ says Cignozzi, ‘a special Brunello is born: “Flauto Magico”, the first wine in the world ever to have been grown completely in tune with Mozart’s musical harmonies.’ BBC Music Magazine is hoping that Signor Cignozzi may feel the need to sent us a bottle or two for, ahem, research purposes. Or perhaps a case.

2. Less alcoholic students

The joys of the grape and the grain can, of course, be taken a little too far. But thankfully, Mozart is here to help, too.

In 1999, officials at Pittsburgh University got so fed up with the sight of students rolling around paralytic that drastic action was decided upon: Eine kleine Nachtmusik was subsequently played through loudspeakers on campus between 10pm and 2am in the hope that it might encourage a little behavioural moderation.

Whether or not it worked, the choice of composer certainly caused uproar on campuses elsewhere. ‘Mozart is the most conservative and middle-brow of the lot,’ fumed Zoe Abrams of Manchester University students’ union very, very angrily, if not entirely accurately. ‘What gives them the right to inflict such punishment?’

3. Unusual uses for Mozart: clearer water

Should you prefer water to wine, do make sure that it is similarly Amadeus-enhanced. Research carried out in the late 1990s by Masaru Emoto, an entrepreneur and doctor of alternative medicine, apparently shows that water which has had Mozart played to it produces clearer crystals when frozen than water that has been exposed to heavy rock music.

Interestingly, as Emoto explains in his series of books called The Message From Water, Mozart-water is similar in terms of crystal clarity to that of pure mountain streams. We are not making any of this up.

4. More plentiful milk

Milk-drinkers should give thanks to Mozart, too. In 2007, dairy farmer Hans Pieter Sieber was delighted to discover the power of the composer’s Concerto for Flute and Harp on his herd of 700 Friesian heifers in Villanueva del Pardillo, Spain.