{"id":11632,"date":"2022-01-28T19:00:21","date_gmt":"2022-01-28T18:00:21","guid":{"rendered":"https:\/\/www.classical-music.com\/?p=162594"},"modified":"2022-01-28T19:26:09","modified_gmt":"2022-01-28T18:26:09","slug":"einaudi-becomes-tiktoks-biggest-classical-composer","status":"publish","type":"rss_feed","link":"https:\/\/c01.purpledshub.com\/bbcmusicmagazine\/rss_feed\/einaudi-becomes-tiktoks-biggest-classical-composer\/","title":{"rendered":"Einaudi becomes TikTok\u2019s biggest classical composer"},"content":{"rendered":"<p class=\"rssexcerpt\"><\/p><p class=\"rssauthor\">By Freya Parr\n                \t\t<\/p><p class=\"rssbyline\">Published: Friday, 28 January 2022 at 12:00 am<\/p><hr class=\"no-tts wp-block-separator\"\/><?xml version=\"1.0\" encoding=\"UTF-8\" standalone=\"yes\"?>\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p>Thanks to a viral TikTok trend, <a href=\"&quot;https:\/\/www.classical-music.com\/features\/artists\/ludovico-einaudi\/&quot;\"><strong>Ludovico Einaudi<\/strong><\/a>\u2018s 2013 track \u2018Experience\u2019 has enjoyed a major resurgence, hitting the global charts again. The track has seen a surge in interest, with almost 7 million video creations on TikTok using \u2018Experience\u2019 as their musical accompaniment. These videos have clocked up more than 15 billion views.<\/p>\n<p>The trend involves users creating a TikTok video with the <a href=\"&quot;https:\/\/www.classical-music.com\/features\/artists\/ludovico-einaudi\/&quot;\"><strong>Einaudi<\/strong><\/a> \u2018original sound\u2019 and saving it in their drafts, to see whether what they have manifested will come true.<\/p>\n<blockquote class=\"&quot;tiktok-embed&quot;\" cite=\"&quot;https:\/\/www.tiktok.com\/@myrandapierson\/video\/7023915940731538693&quot;\" data-video-id=\"&quot;7023915940731538693&quot;\" style=\"&quot;max-width:\"> <section><a target=\"&quot;_blank&quot;\" title=\"&quot;@myrandapierson&quot;\" href=\"\/\/www.tiktok.com\/@myrandapierson&quot;\" rel=\"noopener noreferrer\">@myrandapierson<\/a> <p>i normally don\u2019t believe in this lmaooo; welp .. <a title=\"&quot;dreamjob&quot;\" target=\"&quot;_blank&quot;\" href=\"\/\/www.tiktok.com\/tag\/dreamjob&quot;\" rel=\"noopener noreferrer\">#dreamjob<\/a> <a title=\"&quot;manifestation&quot;\" target=\"&quot;_blank&quot;\" href=\"\/\/www.tiktok.com\/tag\/manifestation&quot;\" rel=\"noopener noreferrer\">#manifestation<\/a> <a title=\"&quot;manifesting&quot;\" target=\"&quot;_blank&quot;\" href=\"\/\/www.tiktok.com\/tag\/manifesting&quot;\" rel=\"noopener noreferrer\">#manifesting<\/a> <a title=\"&quot;fyp&quot;\" target=\"&quot;_blank&quot;\" href=\"\/\/www.tiktok.com\/tag\/fyp&quot;\" rel=\"noopener noreferrer\">#fyp<\/a> <a title=\"&quot;foryou&quot;\" target=\"&quot;_blank&quot;\" href=\"\/\/www.tiktok.com\/tag\/foryou&quot;\" rel=\"noopener noreferrer\">#foryou<\/a> <a title=\"&quot;foryoupage&quot;\" target=\"&quot;_blank&quot;\" href=\"\/\/www.tiktok.com\/tag\/foryoupage&quot;\" rel=\"noopener noreferrer\">#foryoupage<\/a><\/p> <a target=\"&quot;_blank&quot;\" title=\"&quot;\u266c\" original=\"\" sound=\"\" href=\"\/\/www.tiktok.com\/music\/original-sound-6945630368980667142&quot;\" rel=\"noopener noreferrer\">\u266c original sound &#8211; ????J\u0454\u0455\u03b9\u0455 \u03b9\u0455 \u043a\u03b9\u0438g \u03b1\u0438\u2202 \u2113\u03c3\u03bd\u0454\u0455 \u03c5????<\/a> <\/section><\/blockquote> <script async=\"\" src=\"&quot;https:\/\/www.tiktok.com\/embed.js&quot;\"\/><blockquote class=\"&quot;tiktok-embed&quot;\" cite=\"&quot;https:\/\/www.tiktok.com\/@dkapllani\/video\/7029298362880970030&quot;\" data-video-id=\"&quot;7029298362880970030&quot;\" style=\"&quot;max-width:\"> <section><a target=\"&quot;_blank&quot;\" title=\"&quot;@dkapllani&quot;\" href=\"\/\/www.tiktok.com\/@dkapllani&quot;\" rel=\"noopener noreferrer\">@dkapllani<\/a> <p>and they say manifestation works. <a title=\"&quot;notchecking&quot;\" target=\"&quot;_blank&quot;\" href=\"\/\/www.tiktok.com\/tag\/notchecking&quot;\" rel=\"noopener noreferrer\">#notchecking<\/a> <a title=\"&quot;physics&quot;\" target=\"&quot;_blank&quot;\" href=\"\/\/www.tiktok.com\/tag\/physics&quot;\" rel=\"noopener noreferrer\">#physics<\/a> <a title=\"&quot;helpme&quot;\" target=\"&quot;_blank&quot;\" href=\"\/\/www.tiktok.com\/tag\/helpme&quot;\" rel=\"noopener noreferrer\">#helpme<\/a> <a title=\"&quot;droppingout&quot;\" target=\"&quot;_blank&quot;\" href=\"\/\/www.tiktok.com\/tag\/droppingout&quot;\" rel=\"noopener noreferrer\">#droppingout<\/a> <a title=\"&quot;praying&quot;\" target=\"&quot;_blank&quot;\" href=\"\/\/www.tiktok.com\/tag\/praying&quot;\" rel=\"noopener noreferrer\">#praying<\/a> <a title=\"&quot;sugardaddy&quot;\" target=\"&quot;_blank&quot;\" href=\"\/\/www.tiktok.com\/tag\/sugardaddy&quot;\" rel=\"noopener noreferrer\">#sugardaddy<\/a><\/p> <a target=\"&quot;_blank&quot;\" title=\"&quot;\u266c\" original=\"\" sound=\"\" href=\"\/\/www.tiktok.com\/music\/original-sound-6945630368980667142&quot;\" rel=\"noopener noreferrer\">\u266c original sound - ????J\u0454\u0455\u03b9\u0455 \u03b9\u0455 \u043a\u03b9\u0438g \u03b1\u0438\u2202 \u2113\u03c3\u03bd\u0454\u0455 \u03c5????<\/a> <\/section><\/blockquote> <script async=\"\" src=\"&quot;https:\/\/www.tiktok.com\/embed.js&quot;\"\/><p>This is the first time a classical artist has experienced such a high number of views on TikTok \u2013 but for <a href=\"&quot;https:\/\/www.classical-music.com\/features\/artists\/ludovico-einaudi\/&quot;\"><strong>Einaudi<\/strong><\/a>, it\u2019s not really a huge surprise. The Italian pianist-composer is already the highest-streaming classical pianist of all time.<\/p>\n<p>He is now in the Spotify, Apple and TikTok charts in over 40 different markets across the world, and has gained more monthly listeners on Spotify than Mozart and Beethoven.<\/p>\n<p>The track \u2018Experience\u2019 was first released in 2013 on his Decca album\u00a0<em>In a Time Lapse<\/em>. We named\u00a0<em>In a Time Lapse\u00a0<\/em>as one of <a href=\"&quot;https:\/\/www.classical-music.com\/features\/recordings\/ludovico-einaudi-best-albums\/&quot;\"><strong>Einaudi\u2019s best albums of all time<\/strong><\/a>.<\/p>\n<p><a href=\"\/\/www.amazon.co.uk\/Time-Lapse-Ludovico-Einaudi\/dp\/B00AIQVLV8\/?tag=classicalm05c-21&amp;ascsubtag=classicalmusic-0&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;sponsored&quot; noopener noreferrer\"><strong>Buy\u00a0<em>In a Time Lapse\u00a0<\/em>from Amazon<\/strong><\/a>.<\/p>\n<div class=\"&quot;monetizer__price-comparison-container&quot;\" data-position=\"&quot;adhoc&quot;\" hidden=\"\"> <h5 class=\"&quot;monetizer__price-comparison-title\" monetizer-title=\"\" style=\"&quot;background-color:\" color:=\"\"\/> <div id=\"&quot;monetizer__deals&quot;\" data-type=\"&quot;price-comparison&quot;\" data-config=\"'{&quot;shopId&quot;:&quot;1378&quot;,&quot;market&quot;:&quot;gbp_en&quot;,&quot;template&quot;:&quot;default&quot;,&quot;searchKeywords&quot;:&quot;Einaudi\" in=\"\" a=\"\" time=\"\" lapse=\"\"\/> <div class=\"&quot;monetizer__price-comparison-explanatory-text\" body-copy-extra-small=\"\" editor-content=\"\"\/><\/div> <section class=\"&quot;highlight\"><div class=\"&quot;highlight__content\" editor-content=\"\"> \n<ul><li><a href=\"&quot;https:\/\/www.classical-music.com\/features\/articles\/einaudi-announces-first-new-solo-piano-album-in-20-years\/&quot;\"><strong>Einaudi announces first new solo piano album in 20 years<\/strong><\/a><\/li>\n<\/ul><p> <\/p><\/div> <\/section><\/body><\/html>\n<hr class=\"no-tts wp-block-separator\"\/>","protected":false},"excerpt":{"rendered":"<p>By Freya Parr Published: Friday, 28 January 2022 at 12:00 am Thanks to a viral TikTok trend, Ludovico Einaudi\u2018s 2013 track \u2018Experience\u2019 has enjoyed a major resurgence, hitting the global charts again. The track has seen a surge in interest, with almost 7 million video creations on TikTok using \u2018Experience\u2019 as their musical accompaniment. These [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":11633,"template":"","categories":[1],"acf":{"readingTimeMinutes":"2"},"uagb_featured_image_src":{"full":["https:\/\/c01.purpledshub.com\/uploads\/sites\/37\/2022\/01\/einaudi-becomes-tiktoks-biggest-classical-composer.jpg",920,689,false],"thumbnail":["https:\/\/c01.purpledshub.com\/uploads\/sites\/37\/2022\/01\/einaudi-becomes-tiktoks-biggest-classical-composer-150x150.jpg",150,150,true],"medium":["https:\/\/c01.purpledshub.com\/uploads\/sites\/37\/2022\/01\/einaudi-becomes-tiktoks-biggest-classical-composer-300x225.jpg",300,225,true],"medium_large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/37\/2022\/01\/einaudi-becomes-tiktoks-biggest-classical-composer-768x575.jpg",768,575,true],"large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/37\/2022\/01\/einaudi-becomes-tiktoks-biggest-classical-composer.jpg",800,599,false],"1536x1536":["https:\/\/c01.purpledshub.com\/uploads\/sites\/37\/2022\/01\/einaudi-becomes-tiktoks-biggest-classical-composer.jpg",920,689,false],"2048x2048":["https:\/\/c01.purpledshub.com\/uploads\/sites\/37\/2022\/01\/einaudi-becomes-tiktoks-biggest-classical-composer.jpg",920,689,false]},"uagb_author_info":{"display_name":"importmanagerhub@sprylab.com","author_link":"https:\/\/c01.purpledshub.com\/bbcmusicmagazine\/author\/importmanagerhubsprylab-com\/"},"uagb_comment_info":0,"uagb_excerpt":"By Freya Parr Published: Friday, 28 January 2022 at 12:00 am Thanks to a viral TikTok trend, Ludovico Einaudi\u2018s 2013 track \u2018Experience\u2019 has enjoyed a major resurgence, hitting the global charts again. The track has seen a surge in interest, with almost 7 million video creations on TikTok using \u2018Experience\u2019 as their musical accompaniment. These&hellip;","_links":{"self":[{"href":"https:\/\/c01.purpledshub.com\/bbcmusicmagazine\/wp-json\/wp\/v2\/rss_feed\/11632"}],"collection":[{"href":"https:\/\/c01.purpledshub.com\/bbcmusicmagazine\/wp-json\/wp\/v2\/rss_feed"}],"about":[{"href":"https:\/\/c01.purpledshub.com\/bbcmusicmagazine\/wp-json\/wp\/v2\/types\/rss_feed"}],"author":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/bbcmusicmagazine\/wp-json\/wp\/v2\/users\/24"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/bbcmusicmagazine\/wp-json\/wp\/v2\/media\/11633"}],"wp:attachment":[{"href":"https:\/\/c01.purpledshub.com\/bbcmusicmagazine\/wp-json\/wp\/v2\/media?parent=11632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c01.purpledshub.com\/bbcmusicmagazine\/wp-json\/wp\/v2\/categories?post=11632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}