{"id":31639,"date":"2023-08-03T17:56:37","date_gmt":"2023-08-03T15:56:37","guid":{"rendered":"https:\/\/www.classical-music.com\/?p=187076"},"modified":"2023-08-03T18:40:09","modified_gmt":"2023-08-03T16:40:09","slug":"who-were-the-three-tenors-a-guide-to-pavarotti-domingo-and-carreras","status":"publish","type":"rss_feed","link":"https:\/\/c01.purpledshub.com\/bbcmusicmagazine\/rss_feed\/who-were-the-three-tenors-a-guide-to-pavarotti-domingo-and-carreras\/","title":{"rendered":"Who were the Three Tenors? A guide to Pavarotti, Domingo and Carreras"},"content":{"rendered":"<p class=\"rssexcerpt\"> When Pl\u00e1cido Domingo, Luciano Pavarotti and Jos\u00e9 Carreras took to the stage together before the 1990 World Cup Final, they changed the course of classical music &#8211; and, arguably, football too <\/p><p class=\"rssauthor\">By Rob Ainsley\n                \t\t<\/p><p class=\"rssbyline\">Published: Thursday, 03 August 2023 at 15:56 PM<\/p><hr class=\"no-tts wp-block-separator\"\/><?xml version=\"1.0\" encoding=\"UTF-8\" standalone=\"yes\"?>\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body> <p><strong>The soundtrack of everyone\u2019s life in summer 1990 was <a href=\"https:\/\/www.classical-music.com\/features\/articles\/luciano-pavarotti\/\">Luciano Pavarotti<\/a> singing Puccini\u2019s \u2018Nessun\u2019 dorma\u2019.<\/strong><\/p>\n<p>And, probably, the Three Tenors concert on 7 July, the eve of the World Cup final of Italia 90: a light-hearted showcase of him, <a href=\"https:\/\/www.classical-music.com\/features\/artists\/placido-domingo\/\"><strong>Pl\u00e1cido Domingo<\/strong><\/a> and Jos\u00e9 Carreras beautifully performing the great and the good of the tenor repertoire, individually and together.<\/p>\n<h2>Who were The Three Tenors?<\/h2>\n<p>The <em>m\u00e9nage <\/em><em>\u00e0<\/em><em> trois<\/em> proved a huge, unexpected success. It spawned the biggest-selling classical album ever, and multi-million pound tours. It shook up classical marketing. Crossover albums, Vanessa-Mae, Sarah Brightman, Russell Watson, \u2018stadium tenors\u2019, \u2018popera\u2019\u2026 it\u2019s The Three Tenors you should thank. Or blame.<\/p>\n<p>But despite subsequent accusations of selling-out, tax fraud, and inappropriate gum-chewing, The Three Tenors phenomenon remains how it felt that starry night at Rome\u2019s Baths of Caracalla: a glorious celebration of high art and popular song, astounding vocal technique, and a dash of amiable larking about.<\/p>\n<ul><li><strong><a class=\"standard-card-new__article-title\" href=\"https:\/\/www.classical-music.com\/features\/artists\/how-puccinis-madam-butterfly-catapulted-pavarotti-to-stardom\/\">How Puccini\u2019s <em>Madam Butterfly<\/em> catapulted Pavarotti to stardom<\/a><\/strong><\/li>\n<\/ul><p>And of football, of course, opera\u2019s sporting, rough-diamond cousin. They\u2019re clearly related.<\/p>\n<p>Both are about emotion, triumph and tragedy, and both involve hugely paid, temperamental international talents unconvincingly pretending to mortal wounds on a high-profile stage. There are plenty of tears in both, too \u2013 few can have forgotten how England\u2019s Paul Gascoigne cried as his team got knocked out of that 1990 tournament\u2026<\/p>\n<ul><li><strong><a class=\"standard-card-new__article-title\" href=\"https:\/\/www.classical-music.com\/composers\/six-best-football-mad-musicians\/\">Football-mad musicians: 6 of the best<\/a><\/strong><\/li>\n<\/ul><h2>How did The Three Tenors form?<\/h2>\n<p>Back then, though, the classical\/football link seemed tenuous. Opera was high-culture, football was low-status, with the Heysel and Hillsborough stadium disasters still raw in the memory. But the BBC\u2019s use of Pavarotti\u2019s rendition of \u2018Nessun\u2019 dorma\u2019 as the Italia 90 theme helped elevate the sport.<\/p>\n<iframe title=\"BBC Italia '90 World Cup title sequence\" width=\"200\" height=\"113\" src=\"https:\/\/www.youtube.com\/embed\/vqzz7B7V2IE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\/>\n<p>In 1989, BBC producer Philip Bernie applied <a href=\"https:\/\/www.classical-music.com\/composers\/giacomo-puccini\/\"><strong>Puccini<\/strong><\/a>\u2019s majestic aria to a clips compilation from previous world cups. He loved the defiant climax of that penultimate high B, the \u2018-ce-\u2019 of \u2018vincer\u00f2\u2019 (\u2018I\u2019ll win through\u2019) \u2013 Pavarotti, like everyone, milks the final two notes far longer than is indicated in the score; how could anyone resist?<\/p>\n<ul><li><strong><a class=\"standard-card-new__article-title\" href=\"https:\/\/www.classical-music.com\/features\/recordings\/luciano-pavarotti-best-recordings\/\">Luciano Pavarotti: The best recordings<\/a><\/strong><\/li>\n<li><strong><a class=\"standard-card-new__article-title\" href=\"https:\/\/www.classical-music.com\/features\/articles\/nessun-dorma-lyrics\/\">What are the lyrics to \u2018Nessun Dorma\u2019 from Puccini\u2019s opera Turandot?<\/a><\/strong><\/li>\n<\/ul><p>According to Bernie\u2019s blog, \u2018This seemed to me to fit perfectly, both in terms of the word and the intensity, with an especially memorable image from Italian football: when Marco Tardelli scored the crucial goal in the 1982 World Cup final for Italy against Germany, he ran away, arms spread and mouth wide open in utter exultation.\u2019 The decision to keep using it for Italia 90 was evidently Brian Barwick\u2019s, then head of sport \u2013 presenter Des Lynam had apparently wanted the then-better-known \u2018O sole mio\u2019.<\/p>\n<iframe title=\"Andrea Bocelli - O Sole Mio - Live From Central Park, USA \/ 2011\" width=\"200\" height=\"113\" src=\"https:\/\/www.youtube.com\/embed\/Mwj6-4zGhJI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\/>\n<p>The single reached No. 2 in the pop charts; England finished No. 4 in Italia 90, losing to the hosts the night of the concert. For a while it felt classical music was going mainstream, though it\u2019s never reached those heights since. Nor have the England football team.<\/p>\n<h3>Were The Three Tenors football fans?<\/h3>\n<p>Football links were appropriate. All three tenors were fans (Domingo, Real Madrid; Carreras, their arch-rivals Barcelona; Pavarotti \u2013 a good enough goalkeeper in his youth to consider being professional \u2013 Juventus).<\/p>\n<ul><li><strong><a class=\"standard-card-new__article-title\" href=\"https:\/\/www.classical-music.com\/features\/articles\/shostakovich-and-football-how-the-beautiful-game-shaped-the-composers-life-and-music\/\">Shostakovich and football: how the beautiful game shaped the composer\u2019s life and music<\/a><\/strong><\/li>\n<\/ul><p>Immediately before the 1990 concert, they were avidly watching that England-Italy match. Pavarotti said it was probably good that Italy had failed to make the following day\u2019s final, as it would have distracted him from the music.<\/p>\n<ul><li><strong><a class=\"standard-card-new__article-title\" href=\"https:\/\/www.classical-music.com\/news\/david-james-why-the-footballer-trains-to-beethovens-ninth-symphony\/\">David James: why the footballer trains to Beethoven\u2019s Ninth Symphony<\/a><\/strong><\/li>\n<\/ul><p>Genuine friends, and respectfully competitive, the Tenors were clearly distinct personalities. That was part of the charm that endeared them to everyone from jaundiced critics to your best-friend\u2019s mum.<\/p>\n<p>Domingo, born 1941, was the great all-rounder, the profoundest musician of the three. His voice, as richly coloured and characterful as a Rembrandt, has done everything from native Spanish pop to <a href=\"https:\/\/www.classical-music.com\/composers\/richard-wagner-2\/\"><strong>Wagner<\/strong><\/a>; increasingly familiar with baritone roles, he\u2019s conducted too.<\/p>\n<ul><li><strong><a class=\"standard-card-new__article-title\" href=\"https:\/\/www.classical-music.com\/features\/artists\/20-greatest-tenors-all-time\/\">The 20 greatest tenors of all time<\/a><\/strong><\/li>\n<\/ul><p>Pavarotti (1935-2007) was an all-rounder only physically: naturally dominant in onstage antics and in vocal presence, especially up the top, he smartly stuck throughout his career to home turf, Italian repertoire that suited his gleaming silvery voice.<\/p>\n<p>\u2018The other guy\u2019 (according to a running gag in the US comedy <em>Seinfeld<\/em>) was Jos\u00e9 Carreras \u2013 more accurately \u2018Josep\u2019, a proud Catalan. Born 1946, he was the youngest, smallest, least imposing of the three, with debate over how well his vocal cords had withstood chemotherapy; but his lyricism and sincerity was never doubted.<\/p>\n<div class=\"image-handler__container image-handler__container--aspect\" style=\"padding-bottom: calc(100% \/ 1.501210653753);\"> <picture><source media=\"(max-width: 320px)\" data-srcset=\"https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/24\/2023\/08\/pavarotti-domingo-carreras-football-shirts-GETTY-2083a01.png?webp=true&amp;quality=90&amp;resize=284%2C199, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/24\/2023\/08\/pavarotti-domingo-carreras-football-shirts-GETTY-2083a01.png?webp=true&amp;quality=45&amp;resize=569%2C399 2x, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/24\/2023\/08\/pavarotti-domingo-carreras-football-shirts-GETTY-2083a01.png?webp=true&amp;quality=45&amp;resize=854%2C599 3x, 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type=\"image\/webp\"><source media=\"(max-width: 589px)\" data-srcset=\"https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/24\/2023\/08\/pavarotti-domingo-carreras-football-shirts-GETTY-2083a01.png?quality=90&amp;resize=526%2C369, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/24\/2023\/08\/pavarotti-domingo-carreras-football-shirts-GETTY-2083a01.png?quality=45&amp;resize=1053%2C738 2x, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/24\/2023\/08\/pavarotti-domingo-carreras-football-shirts-GETTY-2083a01.png?quality=45&amp;resize=1579%2C1107 3x\" type=\"image\/png\"><source media=\"(min-width: 992px)\" data-srcset=\"https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/24\/2023\/08\/pavarotti-domingo-carreras-football-shirts-GETTY-2083a01.png?webp=true&amp;quality=90&amp;resize=589%2C413, 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type=\"image\/png\"><source media=\"(min-width: 768px)\" data-srcset=\"https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/24\/2023\/08\/pavarotti-domingo-carreras-football-shirts-GETTY-2083a01.png?webp=true&amp;quality=90&amp;resize=387%2C271, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/24\/2023\/08\/pavarotti-domingo-carreras-football-shirts-GETTY-2083a01.png?webp=true&amp;quality=45&amp;resize=775%2C543 2x, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/24\/2023\/08\/pavarotti-domingo-carreras-football-shirts-GETTY-2083a01.png?webp=true&amp;quality=45&amp;resize=1163%2C815 3x, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/24\/2023\/08\/pavarotti-domingo-carreras-football-shirts-GETTY-2083a01.png?webp=true&amp;quality=45&amp;resize=1551%2C1087 4x\" type=\"image\/webp\"><source media=\"(min-width: 768px)\" data-srcset=\"https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/24\/2023\/08\/pavarotti-domingo-carreras-football-shirts-GETTY-2083a01.png?quality=90&amp;resize=387%2C271, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/24\/2023\/08\/pavarotti-domingo-carreras-football-shirts-GETTY-2083a01.png?quality=45&amp;resize=775%2C543 2x, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/24\/2023\/08\/pavarotti-domingo-carreras-football-shirts-GETTY-2083a01.png?quality=45&amp;resize=1163%2C815 3x, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/24\/2023\/08\/pavarotti-domingo-carreras-football-shirts-GETTY-2083a01.png?quality=45&amp;resize=1551%2C1087 4x\" type=\"image\/png\"><source media=\"(min-width: 590px)\" data-srcset=\"https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/24\/2023\/08\/pavarotti-domingo-carreras-football-shirts-GETTY-2083a01.png?webp=true&amp;quality=90&amp;resize=528%2C370, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/24\/2023\/08\/pavarotti-domingo-carreras-football-shirts-GETTY-2083a01.png?webp=true&amp;quality=45&amp;resize=1056%2C740 2x, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/24\/2023\/08\/pavarotti-domingo-carreras-football-shirts-GETTY-2083a01.png?webp=true&amp;quality=45&amp;resize=1585%2C1111 3x\" type=\"image\/webp\"><source media=\"(min-width: 590px)\" data-srcset=\"https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/24\/2023\/08\/pavarotti-domingo-carreras-football-shirts-GETTY-2083a01.png?quality=90&amp;resize=528%2C370, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/24\/2023\/08\/pavarotti-domingo-carreras-football-shirts-GETTY-2083a01.png?quality=45&amp;resize=1056%2C740 2x, https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/24\/2023\/08\/pavarotti-domingo-carreras-football-shirts-GETTY-2083a01.png?quality=45&amp;resize=1585%2C1111 3x\" type=\"image\/png\"><img class=\"wp-image-187083 align size-landscape_thumbnail image-handler__image image-handler__image--aspect no-wrap js-lazyload\" data-src=\"https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/24\/2023\/08\/pavarotti-domingo-carreras-football-shirts-GETTY-2083a01.png?quality=90&amp;resize=589%2C413\" width=\"620\" height=\"413\" alt=\"Who were the three tenors - pavarotti domingo carreras\" title=\"Who were the three tenors - pavarotti domingo carreras pic: Getty\"\/><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/picture><\/div><div class=\"caption-hold\"><figcaption class=\"wp-caption-text\"><span class=\"caption-copy\"><i class=\"icon-arrow icon-camera-circle\"\/> An unlikely but hugely successful hybrid of opera and football: The Three Tenors<\/span><\/figcaption><span class=\"im-image-caption\"\/><\/div>\n<p>The Three Tenors concert, according to Carreras\u2019s recent autobiography, was his idea. When he was diagnosed with leukaemia in 1988, Domingo and Pavarotti\u2019s support was immediate. A year later, having beaten off the disease, he revived an idea floated ten years before to commemorate the tenor Giacomo Lauri-Volpi (1892\u20131979): getting together onstage. With Italia 90, and to celebrate his return to health, its time had come. Pavarotti and Domingo gladly agreed.<\/p>\n<iframe title=\"&quot;O Sole Mio&quot; Pavarotti, Carreras, Domingo - Rome 1990 - DVD quality\" width=\"200\" height=\"150\" src=\"https:\/\/www.youtube.com\/embed\/ZvLZSgP0QMY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\/>\n<p>But it\u2019s the promoter Mario Dradi \u2013 Carreras\u2019s manager in Italy \u2013 who usually takes the credit. Certainly, he made that first concert happen.<\/p>\n<p>He brought in Zubin Mehta as conductor (though the first Mehta knew about it was reading a newspaper, which he dismissed as gossip). He battled red tape and obstructive officials \u2013 \u2018the biggest problems were the political problems, in the sense that everything is a political problem in Rome\u2019, he said.<\/p>\n<p>Dradi also received endless suggestions for adding glitz to the staging. An American MC? Scoreboards for each tenor? Individual platforms rising and falling during performance? Wisely, he ignored them all.<\/p>\n<p>Deciding the programme of individual aria favourites had been an easy joint task. But Mehta insisted on a threesome too: \u2018I said if you don\u2019t sing together, you might as well sing in three different places\u2019. There being \u2018no trio that made sense\u2019 in the literature, they commissioned one from Argentinian composer Lalo Schifrin, a 20-minute encore of the tenors\u2019 favourite popular songs \u2013 artistically it was a tricky task, but then Schifrin had written the theme to <em>Mission Impossible<\/em>.<\/p>\n<p>After the individual showpieces, the tenors could jokingly compete, in \u2018Memory\u2019 from <em>Cats<\/em>, \u2018Ochi tchorniye\u2019, \u2018Tonight\u2019 from <em>West Side Story<\/em>, \u2018O sole mio\u2019, \u2018Nessun\u2019 dorma\u2019\u2026<\/p>\n<iframe title=\"Los Tres Tenores -Memory- Roma 7\/7\/1990\" width=\"200\" height=\"150\" src=\"https:\/\/www.youtube.com\/embed\/Fkn7YfFIDhQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\/>\n<p>The concert itself delighted the 6,000 audience \u2013 it\u2019s said 100,000 tried to buy tickets \u2013 plus millions of worldwide TV viewers. The concept of a massive, open-air, amplified, classical-crossover concert had proved a triumph.<\/p>\n<p>Mehta afterwards, reflecting general opinion, stated \u2018I don\u2019t think this concert will ever happen again\u2019. For once, his artistic judgement was wrong.<\/p>\n<h3>How many copies did The Three Tenors album sell?<\/h3>\n<p>Classical releases typically sell in the hundreds; a thousand or two if you\u2019re lucky. Decca\u2019s recording of The Three Tenors concert sold over ten million, surprising everyone \u2013 especially Mehta and the tenors, who had signed away their royalties for a flat fee. (Pavarotti\u2019s former manager Herbert Breslin, in a caustic memoir unflattering to everyone, claimed it was $300,000 each; Mehta however says there were \u2018completely over-the-top rumours, mostly about the fees\u2019, and that \u2018we didn\u2019t make a penny from it\u2019.)<\/p>\n<p>But suddenly, The Three Tenors concept was a licence to print money \u2013 even more than Pavarotti\u2019s late-night poker sessions which, Carreras recalls, used photocopied dollar bills for stakes. When the 1994 World Cup came round, in the US, another eve-of-final concert was inevitable. And the artists made sure they were well paid: $1.5m apiece, it was rumoured.<\/p>\n<iframe title=\"The Three Tenors in Concert 1994: Brindisi (&quot;Libiamo ne' lieti calici&quot;) from La Traviata\" width=\"200\" height=\"150\" src=\"https:\/\/www.youtube.com\/embed\/l7eHO_PEWLk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\/>\n<p>Tibor Rudas, Pavarotti\u2019s manager, produced it this time. This Los Angeles concert was even bigger and more populist than Rome\u2019s. It included \u2018My Way\u2019 and \u2018Singin\u2019 in the Rain\u2019, to the bemusement of audience members such as Frank Sinatra and Gene Kelly.<\/p>\n<p>Pavarotti, chewing gum throughout, was criticised by some for not taking it seriously. But it proved even more lucrative; indeed, in the American-speaking world, it\u2019s \u2018the\u2019 Three Tenors concert.<\/p>\n<p>And so it went on. A Christmas special, featuring \u2018Jingle Bells\u2019; world tours; more World Cup concerts. Carreras says it seemed you couldn\u2019t have an international football tournament without their presence.<\/p>\n<p>Were they getting too popular? Pavarotti riposted there was no such thing: \u2018music should be like sport, for everyone\u2019. They were out-earning even footballers. Laughed Pavarotti, \u2018Good money? By God, it\u2019s good money!\u2019.<\/p>\n<p>Popularity led to parody, on primetime TV and beyond. In a 1998 German children\u2019s book, <em>Am S\u00fcdpol<\/em>, The Three Tenors visit the South Pole to perform for penguins, because everyone else has had enough. The penguins, however, are more interested in the Spice Girls and ticket scalping.<\/p>\n<h2>What happened to The Three Tenors?<\/h2>\n<p>The pop\/classical envelope wasn\u2019t the only one being pushed. Also, allegedly, were plain ones, into back pockets, stuffed with cash. The 1990 concert had been, in principle at least, for charity; Dradi insisted it had raised half a million pounds for good causes.<\/p>\n<p>But now, German producer Matthias Hoffmann was in financial control. He believed charity begins at home: having hidden \u00a36m from the taxman, he was convicted of fraud in a German court in 1998 and got five years in prison.<\/p>\n<h2>When was the last Three Tenors concert?<\/h2>\n<p>The last Three Tenors concert was in 2003. During the final years, Carreras \u2013 says his autobiography \u2013 was social middleman between Domingo (increasingly busy with heavyweight musical ventures and new roles \u2013 including, winningly, himself, in <em>The Simpsons<\/em>) and Pavarotti (who was easing up, partly because of bad health, partly to enjoy celebrity hanging-out). The Italian died of pancreatic cancer in 2007, his voice much missed, his flaws acknowledged, his well-maintained wine-women-song-and-food persona hard to dislike.<\/p>\n<h3>How did The Three Tenors change classical music?<\/h3>\n<p>By showing there was a vast, hitherto untapped, audience for slickly produced, audience-friendly \u2018classical lite\u2019, the success of The Three Tenors changed the face of classical music marketing.<\/p>\n<p>Marius Carboni, then a press officer with EMI and now a university lecturer in marketing, did his PhD thesis on how classical labels adapted the methods of pop marketing in their wake. EMI, he says, had started the snowball rolling in 1989 with its then-innovative (for classical) campaign for violinist <a href=\"https:\/\/www.classical-music.com\/features\/artists\/who-is-nigel-kennedy-and-his-best-recordings\/\"><strong>Nigel Kennedy<\/strong><\/a>\u2019s Vivaldi <em>Four Seasons<\/em>: they targeted radio stations, non-classical magazines such as <em>Q<\/em>, and London Underground posters.<\/p>\n<ul><li><strong><a class=\"standard-card-new__article-title\" href=\"https:\/\/www.classical-music.com\/features\/recordings\/the-best-recordings-of-vivaldis-the-four-seasons\/\">The best recordings of Vivaldi\u2019s <em>The Four Seasons<\/em><\/a><\/strong><\/li>\n<\/ul><p>After The Three Tenors, Carboni says, record labels reorganised themselves into \u2018strategic classical\u2019 (big-budget popular campaigns) and \u2018core classical\u2019 (\u2018normal\u2019 releases, subsidised by the strategic classical albums). He gives the more recent example of Tasmin Little\u2019s 2008 album <em>The Naked Violin<\/em>, marketed online as pay-what-you-like, following on the example of Radiohead\u2019s 2007 album <em>In Rainbows<\/em>.<\/p>\n<p>Every crossover TV-tie-in album, every talent-show \u2018opera singer\u2019 who\u2019s never actually been in an opera, every bright young genuine classical talent whose hairstyle is as important as their technique\u2026 it all stems from The Three Tenors. They effectively \u2018went viral\u2019 before the internet had even arrived; now, classical blockbusters \u2013 often niche releases too \u2013 depend as much as pop on websites, downloads and social media.<\/p>\n<ul><li><strong><a class=\"standard-card-new__article-title\" href=\"https:\/\/www.classical-music.com\/features\/articles\/how-classical-crossover-has-fuelled-creativity\/\">How classical crossover has fuelled creativity<\/a><\/strong><\/li>\n<\/ul><p>But what about The Three Tenors themselves? How do people remember that initial concert in Rome? A quick canvas of opinion on social media provides a wealth of feelgood memories.<\/p>\n<p>Virtually every comment finishes with a smiley face, as did each of the singers after the 1990 concert \u2013 their performance certainly beat the shabby Germany-Argentina final that followed, an ugly fight during which a game of football occasionally broke out.<\/p>\n<p>And, despite the subsequent bluster, hype, dodgy dealings, and sometimes questionable artistic choices, The Three Tenors still make us, too, smile \u2013 at their voices, their personalities, their fearless populism. Pl\u00e1cido, Josep, Luciano, we salute you for that unforgettable summer. You played a blinder.<\/p>\n<p><em>Pics: Getty<\/em><\/p> <\/body><\/html>\n<hr class=\"no-tts wp-block-separator\"\/>","protected":false},"excerpt":{"rendered":"<p> When Pl\u00e1cido Domingo, Luciano Pavarotti and Jos\u00e9 Carreras took to the stage together before the 1990 World Cup Final, they changed the course of classical music &#8211; and, arguably, football too <\/p>\n","protected":false},"author":24,"featured_media":31640,"template":"","categories":[1],"acf":{"readingTimeMinutes":"10"},"uagb_featured_image_src":{"full":["https:\/\/c01.purpledshub.com\/uploads\/sites\/37\/2023\/08\/who-were-the-three-tenors-a-guide-to-pavarotti-domingo-and-carreras.png",1890,1459,false],"thumbnail":["https:\/\/c01.purpledshub.com\/uploads\/sites\/37\/2023\/08\/who-were-the-three-tenors-a-guide-to-pavarotti-domingo-and-carreras-150x150.png",150,150,true],"medium":["https:\/\/c01.purpledshub.com\/uploads\/sites\/37\/2023\/08\/who-were-the-three-tenors-a-guide-to-pavarotti-domingo-and-carreras-300x232.png",300,232,true],"medium_large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/37\/2023\/08\/who-were-the-three-tenors-a-guide-to-pavarotti-domingo-and-carreras-768x593.png",768,593,true],"large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/37\/2023\/08\/who-were-the-three-tenors-a-guide-to-pavarotti-domingo-and-carreras-1024x790.png",800,617,true],"1536x1536":["https:\/\/c01.purpledshub.com\/uploads\/sites\/37\/2023\/08\/who-were-the-three-tenors-a-guide-to-pavarotti-domingo-and-carreras-1536x1186.png",1536,1186,true],"2048x2048":["https:\/\/c01.purpledshub.com\/uploads\/sites\/37\/2023\/08\/who-were-the-three-tenors-a-guide-to-pavarotti-domingo-and-carreras.png",1890,1459,false]},"uagb_author_info":{"display_name":"importmanagerhub@sprylab.com","author_link":"https:\/\/c01.purpledshub.com\/bbcmusicmagazine\/author\/importmanagerhubsprylab-com\/"},"uagb_comment_info":0,"uagb_excerpt":"When Pl\u00e1cido Domingo, Luciano Pavarotti and Jos\u00e9 Carreras took to the stage together before the 1990 World Cup Final, they changed the course of classical music - and, arguably, football too","_links":{"self":[{"href":"https:\/\/c01.purpledshub.com\/bbcmusicmagazine\/wp-json\/wp\/v2\/rss_feed\/31639"}],"collection":[{"href":"https:\/\/c01.purpledshub.com\/bbcmusicmagazine\/wp-json\/wp\/v2\/rss_feed"}],"about":[{"href":"https:\/\/c01.purpledshub.com\/bbcmusicmagazine\/wp-json\/wp\/v2\/types\/rss_feed"}],"author":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/bbcmusicmagazine\/wp-json\/wp\/v2\/users\/24"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/bbcmusicmagazine\/wp-json\/wp\/v2\/media\/31640"}],"wp:attachment":[{"href":"https:\/\/c01.purpledshub.com\/bbcmusicmagazine\/wp-json\/wp\/v2\/media?parent=31639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c01.purpledshub.com\/bbcmusicmagazine\/wp-json\/wp\/v2\/categories?post=31639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}