Huw Davies, the RPO\u2019s deputy managing director, explains the reasoning behind the survey. \u2018<\/span>As we embark on another exciting season of concerts, we wanted to take a moment to ask audiences about the steps that could be taken to make a concert experience more attractive. <\/span><\/div>\n\n

\u2018From the results there was no black and white response, rather people\u2019s responses reflected where they were on their orchestral journey. People new to the genre had suggestions that supported their learning; music students were passionate about digital engagement \u2013 themselves young ambassadors for a new generation \u2013 and more established audiences wanted the orchestras they loved to be more accessible.\u00a0 <\/span><\/div>\n\n

\u2018At the RPO we are already making progress in many of these areas and these steps form part of our mission to present orchestral music to the broadest possible audience.\u2019<\/span><\/div>\n\n

Top 10 innovations that would make people more likely to attend an orchestral concert (national average results)<\/span><\/b><\/div>\n
1.\u00a0\u00a0\u00a0\u00a0<\/span>Shorter concerts of an hour, rather than having them in two halves \u2013 27%<\/span><\/p>\n
2.\u00a0 \u00a0 <\/span>Having access to information before the concert so I can understand the music a little better \u2013 27%<\/span><\/p>\n
3.\u00a0\u00a0\u00a0\u00a0<\/span>More daytime or matinee concerts, so I can take family and friends \u2013 24%<\/span><\/p>\n
4.\u00a0\u00a0\u00a0\u00a0<\/span>Not having to dress up to go to a concert \u2013 24%<\/span><\/p>\n
5.\u00a0\u00a0\u00a0\u00a0<\/span>The conductor speaking to the audience before a performance \u2013 20%<\/span><\/p>\n
6.\u00a0\u00a0\u00a0\u00a0<\/span>Meet and greets with the players \/ soloists after a concert \u2013 17%<\/span><\/p>\n
7.\u00a0\u00a0\u00a0\u00a0<\/span>Digital programmes I can access in advance on my tablet or device \u2013 12%<\/span><\/p>\n
8.\u00a0\u00a0\u00a0\u00a0<\/span>Being allowed to take photographs or film clips of the concert with my phone \u2013 12%<\/span><\/p>\n
9.\u00a0\u00a0\u00a0\u00a0<\/span>Being encouraged to applaud between movements, or when I want to \u2013 12%<\/span><\/p>\n
10.\u00a0 \u00a0 <\/span>Being encouraged to react on social media during the concert \u2013 11%<\/span><\/p>\n
\u00a0<\/span><\/div> <\/body><\/html>\n
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