{"id":13752,"date":"2022-06-07T00:00:00","date_gmt":"2022-06-06T22:00:00","guid":{"rendered":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/?p=13752&#038;preview=true&#038;preview_id=13752"},"modified":"2022-06-08T10:35:36","modified_gmt":"2022-06-08T08:35:36","slug":"why-are-biscuits-so-addictive","status":"publish","type":"post","link":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/2022\/06\/07\/why-are-biscuits-so-addictive\/","title":{"rendered":"Why are biscuits so addictive?"},"content":{"rendered":"\n<h2 class=\"has-text-align-center\"><strong><strong><strong>Why are biscuits so addictive?<\/strong><\/strong><\/strong><\/h2>\n\n<p class=\"has-text-align-center intro\">AVA EDWARDS, VIA EMAIL<\/p>\n\n<div class=\"no-tts wp-block-image\"><figure class=\"no-tts aligncenter size-large\"><img loading=\"lazy\" width=\"1024\" height=\"618\" src=\"https:\/\/dj9jqhxgw9833.cloudfront.net\/uploads\/sites\/42\/2022\/06\/GettyImages-1184490972-c-1024x618.jpg\" alt=\"\" class=\"no-tts wp-image-13841\" srcset=\"https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2022\/06\/GettyImages-1184490972-c-1024x618.jpg 1024w, https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2022\/06\/GettyImages-1184490972-c-300x181.jpg 300w, https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2022\/06\/GettyImages-1184490972-c-768x464.jpg 768w, https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2022\/06\/GettyImages-1184490972-c.jpg 1491w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n<p class=\"article-full-body sans-serif\">Sweet, fatty biscuits trigger our brain\u2019s reward circuit, flooding it with dopamine and making us feel good. We also tend to find crunchy foods satisfying to eat, from a sensory perspective. So, it\u2019s easy to see why we soon reach for another biscuit seconds after the first. But that\u2019s not to say that biscuits are actually physically addictive. <\/p>\n\n<p class=\"article-full-body sans-serif\">A bare biscuit tin may deliver disappointment but does not cause withdrawal symptoms. <\/p>\n\n<p class=\"article-full-body sans-serif\">The concept of food addiction remains controversial after many years of debate in scientific journals. However, a German study on mice in 2021 found that females were more likely to consume excessive amounts of sugar than males. Do women eat more biscuits than men? We will probably never know. <em><strong>ED  <\/strong><\/em><\/p>\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-4a245ff1-01d4-4fc3-8e6f-e5a1d6a95981\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<p class=\"has-text-align-center\"><span class=\"has-inline-color has-ccp-primary-light-color\">Email your questions to<\/span> <br><a href=\"mailto:questions@sciencefocus.com\">questions@sciencefocus.com<\/a> <br><span class=\"has-inline-color has-ccp-primary-light-color\">or submit on Twitter<\/span> <br><a href=\"https:\/\/twitter.com\/sciencefocus\" data-type=\"URL\" data-id=\"https:\/\/twitter.com\/sciencefocus\">@sciencefocus<\/a><\/p>\n<\/div><\/section>\n\n<p class=\"footer\">IMAGE: GETTY IMAGES<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why are biscuits so addictive? AVA EDWARDS, VIA EMAIL Sweet, fatty biscuits trigger our brain\u2019s reward circuit, flooding it with dopamine and making us feel good. We also tend to find crunchy foods satisfying to eat, from a sensory perspective. So, it\u2019s easy to see why we soon reach for another biscuit seconds after the [&hellip;]<\/p>\n","protected":false},"author":7013,"featured_media":13841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","purple_page_number":"","purple_custom_meta_purple_page_number":"","purple_seq_number":"","purple_custom_meta_purple_seq_number":"","purple_source_article":"","purple_custom_meta_purple_source_article":"","purple_source_issue":"","purple_custom_meta_purple_source_issue":"June-2022","purple_external_id":"","purple_custom_meta_purple_external_id":"June-2022-7968caf4-a62f-44f1-b0e1-9407ef862cb9","purple_issue_code":"","purple_custom_meta_purple_issue_code":"|0000089654||","purple_android_product":"","purple_custom_meta_purple_android_product":"com.focus.magazine.issue378","purple_ios_product":"","purple_custom_meta_purple_ios_product":"com.focus.magazine.issue378","purple_web_product":"","purple_custom_meta_purple_web_product":"","purple_publication_id":"","purple_migrated":"","kt_blocks_editor_width":"","apple_news_api_created_at":"2022-06-07T14:42:16Z","apple_news_article-theme":"","apple_news_api_id":"b7b430d9-8d3c-434e-9c4c-f97f638635cb","apple_news_api_modified_at":"2022-06-08T08:35:41Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAAAQ==","apple_news_api_share_url":"https:\/\/apple.news\/At7Qw2Y08Q06cTPl_Y4Y1yw","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":true,"apple_news_is_preview":true,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_article_theme":"","apple_news_sections":"[]"},"categories":[30],"tags":[],"apple_news_notices":[],"featured_image_src":"https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2022\/06\/GettyImages-1184490972-c.jpg","author_info":{"display_name":"stephanieorgan@googlemail.com","author_link":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/author\/stephanieorgangooglemail-com\/"},"acf":{"readingTimeMinutes":"< 1","apple_news_title":""},"uagb_featured_image_src":{"full":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2022\/06\/GettyImages-1184490972-c.jpg",1491,900,false],"thumbnail":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2022\/06\/GettyImages-1184490972-c-150x150.jpg",150,150,true],"medium":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2022\/06\/GettyImages-1184490972-c-300x181.jpg",300,181,true],"medium_large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2022\/06\/GettyImages-1184490972-c-768x464.jpg",768,464,true],"large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2022\/06\/GettyImages-1184490972-c-1024x618.jpg",800,483,true],"1536x1536":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2022\/06\/GettyImages-1184490972-c.jpg",1491,900,false],"2048x2048":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2022\/06\/GettyImages-1184490972-c.jpg",1491,900,false]},"uagb_author_info":{"display_name":"stephanieorgan@googlemail.com","author_link":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/author\/stephanieorgangooglemail-com\/"},"uagb_comment_info":2,"uagb_excerpt":"Why are biscuits so addictive? AVA EDWARDS, VIA EMAIL Sweet, fatty biscuits trigger our brain\u2019s reward circuit, flooding it with dopamine and making us feel good. We also tend to find crunchy foods satisfying to eat, from a sensory perspective. So, it\u2019s easy to see why we soon reach for another biscuit seconds after the&hellip;","_links":{"self":[{"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/posts\/13752"}],"collection":[{"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/users\/7013"}],"replies":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/comments?post=13752"}],"version-history":[{"count":6,"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/posts\/13752\/revisions"}],"predecessor-version":[{"id":14085,"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/posts\/13752\/revisions\/14085"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/media\/13841"}],"wp:attachment":[{"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/media?parent=13752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/categories?post=13752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/tags?post=13752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}