{"id":16110,"date":"2022-08-15T00:00:00","date_gmt":"2022-08-14T22:00:00","guid":{"rendered":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/?post_type=purple_issue&#038;p=16110"},"modified":"2022-08-22T11:37:13","modified_gmt":"2022-08-22T09:37:13","slug":"money-can-it-buy-you-happiness","status":"publish","type":"post","link":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/2022\/08\/15\/money-can-it-buy-you-happiness\/","title":{"rendered":"Money: Can it buy you happiness?"},"content":{"rendered":"\n<h2 class=\"has-text-align-center article-subhead has-text-color\" style=\"color:#f47820\"><span style=\"color:#f47820\" class=\"has-inline-color\">MONEY:<\/span><\/h2>\n\n<h2 class=\"has-text-align-center\">CAN IT BUY YOU HAPPINESS?<\/h2>\n\n<p class=\"has-text-align-center intro\">We all need enough to cover our basic needs, but beyond that the link between wealth and wellness is less clear <\/p>\n\n<div class=\"no-tts wp-block-image article-in-image photo\"><figure class=\"no-tts aligncenter size-full is-resized\"><img loading=\"lazy\" src=\"https:\/\/dj9jqhxgw9833.cloudfront.net\/uploads\/sites\/42\/2022\/08\/GettyImages_1142678124_preview.jpg\" alt=\"\" class=\"no-tts wp-image-16379\" width=\"1069\" height=\"1134\" srcset=\"https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2022\/08\/GettyImages_1142678124_preview.jpg 1000w, https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2022\/08\/GettyImages_1142678124_preview-283x300.jpg 283w, https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2022\/08\/GettyImages_1142678124_preview-965x1024.jpg 965w, https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2022\/08\/GettyImages_1142678124_preview-768x815.jpg 768w\" sizes=\"(max-width: 1069px) 100vw, 1069px\" \/><\/figure><\/div>\n\n<p class=\"article-full-body sans-serif\">\u2018Money can\u2019t buy you happiness\u2019 is either a well-known piece of folk wisdom, or a tired clich\u00e9. Is it right, though? Scientifically speaking, the answer is\u2026 mixed. <\/p>\n\n<p class=\"article-full-body sans-serif\">A recent study carried out at the University of Bath has once again looked at the relationship between income and happiness. It seems that, up to a point and within a specific set of circumstances, money <em>can <\/em>buy happiness. But beyond that, the relationship between money and happiness becomes more uncertain. <\/p>\n\n<h5 class=\"article-subhead has-text-color\" style=\"color:#f47820\"><strong>WHAT MAKES US HAPPY? <\/strong><\/h5>\n\n<p class=\"article-full-body sans-serif\">At the most fundamental level, the things that make us happy \u2013 or at least that provoke a positive response in our brains \u2013 are those that satisfy our basic biological needs. We humans, as living organisms, need many things to ensure our survival, such as food, water, air, sleep and security. Our brain recognises these things as being \u2018biologically significant\u2019, so if we obtain them, we experience a sense of reward. <\/p>\n\n<p class=\"article-full-body sans-serif\">Because the human brain can make intuitive and abstract leaps, it can easily recognise that receiving money means we can now more easily obtain food, water, shelter, etc. This, as a study carried out by the Wellcome Trust in 2007 found, can be both rewarding and motivational, two things that could both be considered to fall under the umbrella of happiness. <\/p>\n\n<blockquote class=\"wp-block-quote is-style-large\"><p><span style=\"color:#f47820\" class=\"has-inline-color\"><em>\u201cOnce we\u2019re \u2018financially secure\u2019, as they say, money can still be rewarding, but its power to make you happy is significantly reduced\u201d <\/em><\/span><\/p><\/blockquote>\n\n<p class=\"article-full-body sans-serif\">However, this doesn\u2019t mean \u2018more money\u2019 automatically means \u2018more happiness\u2019. Money may be recognised by our brains as biologically significant, but there\u2019s an upper limit on how rewarding even biologically significant things can be. For example, eating food can often be pleasurable, but at some point you\u2019ll be sated, after which point eating more causes actual discomfort. The same goes for drinking, and even for things like shelter and security \u2013 build too many barriers around yourself and you can end up feeling isolated and oppressed. <\/p>\n\n<p class=\"article-full-body sans-serif\">There\u2019s also the phenomenon of habituation, where the fundamental parts of our brains learn not to react to things that occur predictably and reliably. As evidenced in a 2011 study carried out by Dr Ruth Krebs at Ghent University, this is why things that are novel, as in surprising and unexpected, are often more rewarding than familiar things. <\/p>\n\n<figure class=\"no-tts wp-block-image size-full is-resized article-in-image photo\"><img loading=\"lazy\" src=\"https:\/\/dj9jqhxgw9833.cloudfront.net\/uploads\/sites\/42\/2022\/08\/3c51365a-84b8-49b9-8b6b-db7531f63902.jpg\" alt=\"\" class=\"no-tts wp-image-16109\" width=\"1297\" height=\"703\" srcset=\"https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2022\/08\/3c51365a-84b8-49b9-8b6b-db7531f63902.jpg 1297w, https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2022\/08\/3c51365a-84b8-49b9-8b6b-db7531f63902-300x163.jpg 300w, https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2022\/08\/3c51365a-84b8-49b9-8b6b-db7531f63902-1024x555.jpg 1024w, https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2022\/08\/3c51365a-84b8-49b9-8b6b-db7531f63902-768x416.jpg 768w\" sizes=\"(max-width: 1297px) 100vw, 1297px\" \/><figcaption>We tend to take our weekly or monthly pay cheques as read \u2013 yet will be delighted by a \u00a310 scratchcard win <\/figcaption><\/figure>\n\n<p class=\"article-full-body sans-serif\">In many cases, the same thing happens with money. Receiving your regular pay is reassuring, but receiving money unexpectedly, even if it\u2019s a far smaller sum, often makes you much happier. <\/p>\n\n<p class=\"article-full-body sans-serif\">Also, when we actively and tangibly need it for our survival, obtaining money is very rewarding. <\/p>\n\n<p class=\"article-full-body sans-serif\">Once we go beyond that point \u2013 once we\u2019re \u2018financially secure\u2019, as they say \u2013 money can still be rewarding, but its power to make you happy is significantly reduced, and more psychological, experience-based stimuli (travelling, forging new relationships, helping others and so on) have a greater ability to make you happy. <\/p>\n\n<p class=\"article-full-body sans-serif\">Granted, in the modern world you usually need money to do all those things too. But this ultimately means money\u2019s link to happiness is more indirect: it\u2019s a means to an end, rather than directly rewarding in its own right. <\/p>\n\n<h5 class=\"article-subhead has-text-color\" style=\"color:#f47820\"><strong><span style=\"color:#f47820\" class=\"has-inline-color\">IS THERE A THRESHOLD AMOUNT OF MONEY THAT CAN MAKE YOU HAPPY \u2013 OR UNHAPPY? <\/span><\/strong><\/h5>\n\n<p class=\"article-full-body sans-serif\">That there\u2019s a certain cut-off amount of money where it stops making people happy has a lot of implications, particularly in the present day. <\/p>\n\n<p class=\"article-full-body sans-serif\">With much talk of wage stagnation and inflation, and with trials of universal basic income becoming more common, the question of how much money people need to be happy is increasingly salient. <\/p>\n\n<p class=\"article-full-body sans-serif\">Unfortunately, there can be no easy answer, at least not one that applies to all people equally. <\/p>\n\n<p class=\"article-full-body sans-serif\">This is because the factors that determine how much money is \u2018enough\u2019 for security and happiness are highly subjective, and vary considerably from person to person. <\/p>\n\n<p class=\"article-full-body sans-serif\">Some people feel they\u2019d be happy for life with surprisingly modest sums, while others don\u2019t think they\u2019d ever feel that they had \u2018enough\u2019 money. <\/p>\n\n<p class=\"article-full-body sans-serif\">Studies carried out by researchers at the University of Bath have also found that these significant variations are even more apparent when you compare people from different cultures, suggesting the link between money and happiness is at least as much learned as it is \u2018innate\u2019. But even within the same capitalist culture, people\u2019s ideas about financial security can differ, with people who have ample money sometimes being much less happy than those with far less, because they worry about it more. <\/p>\n\n<h5 class=\"article-subhead has-text-color\" style=\"color:#f47820\"><strong>CAN TOO MUCH MONEY MAKE US UNHAPPY? <\/strong><\/h5>\n\n<p class=\"article-full-body sans-serif\">This introduces another factor: money can actually make you unhappy, or reduce happiness in other ways. Studies have shown that being paid to do something you enjoy can make you less motivated to do it, suggesting it actively reduces potential happiness. This would explain why people are often reluctant to turn a hobby into a job, or actively regret doing so. <\/p>\n\n<p class=\"article-full-body sans-serif\">Also, in our modern world, money is not static. <\/p>\n\n<p class=\"article-full-body sans-serif\">If we have more money than we strictly need, we don\u2019t hoard a big pile of gold coins in our spare room like modern-day dragons. Money is fluid, often intangible, and typically ends up being tied up with things like investments, stocks, properties, savings accounts and more. All these things are subject to the whims of politico-economic factors and more, which means the person whose money it is has less control over it and less certainty than if they\u2019d gone for the \u2018big pile of gold\u2019 option. And loss of control and lack of certainty are two reliable sources of stress and unhappiness for the brain. <\/p>\n\n<p class=\"article-full-body sans-serif\">Ultimately, rather than thinking that money can\u2019t buy happiness, it might be better to consider that money can buy you safety and security, and these things make it easier for you to be happy. But there\u2019s no direct one-to-one relationship between money and happiness, and how it affects us ultimately depends on who we are and how we\u2019ve been raised. <\/p>\n\n<p class=\"sans-serif article-byline\">by <strong>D<\/strong><strong>E<\/strong><strong>A<\/strong><strong>N <\/strong><strong>B<\/strong><strong>U<\/strong><strong>R<\/strong><strong>N<\/strong><strong>E<\/strong><strong>T<\/strong><strong>T<\/strong><\/p>\n\n<p class=\"article-full-body sans-serif\">Dean is a neuroscientist and science writer. He explores happiness in more detail in his book, <em>The Happy Brain<\/em> (\u00a39.99, Guardian Faber). <\/p>\n\n<section class=\"wp-block-uagb-section uagb-section__wrap uagb-section__background-color uagb-block-177e689a-4677-45ff-aa96-631d52356aba\"><div class=\"uagb-section__overlay\"><\/div><div class=\"uagb-section__inner-wrap\">\n<div class=\"no-tts wp-block-image article-in-image bild\"><figure class=\"no-tts alignleft is-resized\"><img loading=\"lazy\" src=\"https:\/\/dj9jqhxgw9833.cloudfront.net\/uploads\/sites\/42\/2022\/01\/779b0faf-da35-4c4a-af8f-566d4230c198.jpg\" alt=\"\" class=\"no-tts wp-image-680\" width=\"95\" height=\"30\"\/><\/figure><\/div>\n\n\n\n<p class=\"article-full-body sans-serif has-ccp-primary-light-color has-text-color\">Visit the BBC\u2019s <em>Reality Check<\/em> website at <span class=\"has-inline-color has-ccp-primary-light-color\"><a href=\"http:\/\/bit.ly\/reality_check_\" data-type=\"URL\" data-id=\"http:\/\/bit.ly\/reality_check_\">bit.ly\/reality_check_ <\/a><\/span>or follow them on Twitter <em><span class=\"has-inline-color has-ccp-primary-dark-color\">@BBCRealityCheck<\/span><\/em><\/p>\n<\/div><\/section>\n\n<p class=\"footer\">IMAGES: GETTY IMAGES, ALAMY<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MONEY: CAN IT BUY YOU HAPPINESS? We all need enough to cover our basic needs, but beyond that the link between wealth and wellness is less clear \u2018Money can\u2019t buy you happiness\u2019 is either a well-known piece of folk wisdom, or a tired clich\u00e9. Is it right, though? Scientifically speaking, the answer is\u2026 mixed. A [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":16379,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ub_ctt_via":"","purple_page_number":"38","purple_custom_meta_purple_page_number":"38","purple_seq_number":"1","purple_custom_meta_purple_seq_number":"1","purple_source_article":"article_38-1.xml","purple_custom_meta_purple_source_article":"article_38-1.xml","purple_source_issue":"August-2022","purple_custom_meta_purple_source_issue":"August-2022","purple_external_id":"August-2022-38-1","purple_custom_meta_purple_external_id":"August-2022-38-1","purple_issue_code":"|0000089657||","purple_custom_meta_purple_issue_code":"|0000089657||","purple_android_product":"com.focus.magazine.issue381","purple_custom_meta_purple_android_product":"com.focus.magazine.issue381","purple_ios_product":"com.focus.magazine.issue381","purple_custom_meta_purple_ios_product":"com.focus.magazine.issue381","purple_web_product":"","purple_custom_meta_purple_web_product":"","purple_publication_id":"0f422ad1-c939-476d-9f82-a410052ad4c3","purple_migrated":"","kt_blocks_editor_width":"","apple_news_api_created_at":"2022-08-15T15:39:36Z","apple_news_article-theme":"","apple_news_api_id":"83947e48-0093-4a08-9ce8-f9b2091229eb","apple_news_api_modified_at":"2022-08-22T09:37:21Z","apple_news_api_revision":"AAAAAAAAAAAAAAAAAAAACw==","apple_news_api_share_url":"https:\/\/apple.news\/Ag5R-SACTSgic6PmyCRIp6w","apple_news_coverimage":0,"apple_news_coverimage_caption":"","apple_news_is_hidden":false,"apple_news_is_paid":true,"apple_news_is_preview":true,"apple_news_is_sponsored":false,"apple_news_maturity_rating":"","apple_news_pullquote":"","apple_news_pullquote_position":"","apple_news_article_theme":"","apple_news_sections":"[]"},"categories":[27],"tags":[15],"apple_news_notices":[],"featured_image_src":"https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2022\/08\/GettyImages_1142678124_preview.jpg","author_info":{"display_name":"importmanagerhub@sprylab.com","author_link":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/author\/importmanagerhubsprylab-com\/"},"acf":{"readingTimeMinutes":"6","apple_news_title":""},"uagb_featured_image_src":{"full":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2022\/08\/GettyImages_1142678124_preview.jpg",1000,1061,false],"thumbnail":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2022\/08\/GettyImages_1142678124_preview-150x150.jpg",150,150,true],"medium":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2022\/08\/GettyImages_1142678124_preview-283x300.jpg",283,300,true],"medium_large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2022\/08\/GettyImages_1142678124_preview-768x815.jpg",768,815,true],"large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2022\/08\/GettyImages_1142678124_preview-965x1024.jpg",800,849,true],"1536x1536":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2022\/08\/GettyImages_1142678124_preview.jpg",1000,1061,false],"2048x2048":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2022\/08\/GettyImages_1142678124_preview.jpg",1000,1061,false]},"uagb_author_info":{"display_name":"importmanagerhub@sprylab.com","author_link":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/author\/importmanagerhubsprylab-com\/"},"uagb_comment_info":0,"uagb_excerpt":"MONEY: CAN IT BUY YOU HAPPINESS? We all need enough to cover our basic needs, but beyond that the link between wealth and wellness is less clear \u2018Money can\u2019t buy you happiness\u2019 is either a well-known piece of folk wisdom, or a tired clich\u00e9. Is it right, though? Scientifically speaking, the answer is\u2026 mixed. A&hellip;","_links":{"self":[{"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/posts\/16110"}],"collection":[{"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/comments?post=16110"}],"version-history":[{"count":15,"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/posts\/16110\/revisions"}],"predecessor-version":[{"id":17455,"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/posts\/16110\/revisions\/17455"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/media\/16379"}],"wp:attachment":[{"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/media?parent=16110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/categories?post=16110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/tags?post=16110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}