{"id":28706,"date":"2023-06-21T19:00:20","date_gmt":"2023-06-21T17:00:20","guid":{"rendered":"https:\/\/www.sciencefocus.com\/?p=143994"},"modified":"2023-06-21T19:38:30","modified_gmt":"2023-06-21T17:38:30","slug":"heres-why-you-love-gifs-so-much-according-to-science","status":"publish","type":"rss_feed","link":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/rss_feed\/heres-why-you-love-gifs-so-much-according-to-science\/","title":{"rendered":"Here\u2019s why you love GIFs so much, according to science"},"content":{"rendered":"<p class=\"rssexcerpt\"> Hundreds of GIFs saved in your camera roll? You&#8217;re not alone. <\/p><p class=\"rssauthor\">By Christian Jarrett\n                \t\t<\/p><p class=\"rssbyline\">Published: Wednesday, 21 June 2023 at 12:00 am<\/p><hr class=\"no-tts wp-block-separator\"\/><?xml version=\"1.0\" encoding=\"UTF-8\" standalone=\"yes\"?>\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body> <p>When communicating via devices, we often want to convey complex feelings in an instant, and we don\u2019t want to faff about with fiddly little keyboards. With their dynamic images and amusing straplines, animated <a href=\"&quot;https:\/\/www.sciencefocus.com\/space\/nasa-gifs-are-out-of-this-world\/&quot;\">GIFs<\/a> allow us to do just that \u2013 in a sense, we\u2019re <a href=\"\/\/www.tandfonline.com\/doi\/abs\/10.1080\/08351813.2016.1164391&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener&quot; noopener noreferrer\">using other people\u2019s reactions to represent our own<\/a>.<\/p>\n<p>When a team of researchers at Yahoo! Labs analysed millions of Tumblr posts, they found that <a href=\"\/\/dl.acm.org\/doi\/abs\/10.1145\/2858036.2858532&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener&quot; noopener noreferrer\">those with GIFs were the most engaging<\/a>, and interviews with the users showed that the immediacy of the GIFs, their story-telling capabilities and their utility for expressing emotions were three of the main factors behind their popularity.<\/p>\n<p><strong>Read more:<\/strong><\/p>\n<ul><li><a href=\"&quot;https:\/\/www.sciencefocus.com\/science\/why-do-i-love-watching-pimple-popping-videos\/&quot;\">I love watching Dr Pimple Popper and teeth descaling videos. Is there something wrong with me?<\/a><\/li>\n<li><a href=\"&quot;https:\/\/www.sciencefocus.com\/the-human-body\/when-we-smile-why-do-we-only-bare-our-teeth-when-we-know-the-person-well\/&quot;\">When we smile, why do we only bare our teeth when we know the person well?<\/a><\/li>\n<li><a href=\"&quot;https:\/\/www.sciencefocus.com\/science\/why-do-we-enjoy-watching-other-people-fight\/&quot;\">Why do we enjoy watching other people fight?<\/a><\/li>\n<li><a href=\"&quot;https:\/\/www.sciencefocus.com\/the-human-body\/why-do-we-hate-the-sound-of-our-own-voices\/&quot;\">Why do we hate the sound of our own voices?<\/a><\/li>\n<\/ul>\n<p><strong>Asked by: Luc Meadows, via email<\/strong><\/p>\n<p><em>To submit your questions email us at questions@sciencefocus.com (don\u2019t forget to include your name and location)<\/em><\/p> <\/body><\/html>\n<hr class=\"no-tts wp-block-separator\"\/>","protected":false},"excerpt":{"rendered":"<p> Hundreds of GIFs saved in your camera roll? You&#8217;re not alone. <\/p>\n","protected":false},"author":24,"featured_media":28707,"template":"","categories":[30],"acf":{"readingTimeMinutes":"< 1"},"uagb_featured_image_src":{"full":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2023\/06\/heres-why-you-love-gifs-so-much-according-to-science.jpg",1200,800,false],"thumbnail":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2023\/06\/heres-why-you-love-gifs-so-much-according-to-science-150x150.jpg",150,150,true],"medium":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2023\/06\/heres-why-you-love-gifs-so-much-according-to-science-300x200.jpg",300,200,true],"medium_large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2023\/06\/heres-why-you-love-gifs-so-much-according-to-science-768x512.jpg",768,512,true],"large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2023\/06\/heres-why-you-love-gifs-so-much-according-to-science-1024x683.jpg",800,534,true],"1536x1536":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2023\/06\/heres-why-you-love-gifs-so-much-according-to-science.jpg",1200,800,false],"2048x2048":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2023\/06\/heres-why-you-love-gifs-so-much-according-to-science.jpg",1200,800,false]},"uagb_author_info":{"display_name":"importmanagerhub@sprylab.com","author_link":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/author\/importmanagerhubsprylab-com\/"},"uagb_comment_info":0,"uagb_excerpt":"Hundreds of GIFs saved in your camera roll? You're not alone.","_links":{"self":[{"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/rss_feed\/28706"}],"collection":[{"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/rss_feed"}],"about":[{"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/types\/rss_feed"}],"author":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/users\/24"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/media\/28707"}],"wp:attachment":[{"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/media?parent=28706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/categories?post=28706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}