\u201cIt tends to be driven by two things,\u201d says Richard Wiseman<\/a>, Professor of the Public Understanding of Psychology at the University of Hertfordshire. \u201cOne is personal experience \u2013 lots of people claim to have had a paranormal experience after the loss of a loved one.<\/p>\n \u201cThe other is popular media. Most experiences aren\u2019t that difficult to rationalise away. With photographs, for example, there used to be many double exposures but not so many today. Those sorts of ghosts have gone away with the arrival of camera phones.\u201d<\/p>\n According to Wiseman, both drivers take advantage of various psychological traits \u2013 some of which are universal, while others are specific to certain people. \u201cHumans have open, imaginative minds,\u201d he says. \u201cAnd we want to imagine a world that doesn\u2019t have pain or suffering, where our loved ones are still with us. We\u2019re pattern-searching creatures. And the price we pay for seeing patterns that are there, is occasionally going into overdrive and seeing patterns that aren\u2019t there.\u201d<\/p>\n More specifically, Wiseman links a belief in ghosts to creativity. In 2013, for example, a study performed at the University of British Columbia concluded that people with a higher tendency to attribute human traits to non-human objects (anthropomorphising) were also more likely to believe in ghosts<\/a>.<\/p>\n \u201cPeople who believe in a lot of these things do have the same kind of psychological make-up,\u201d says Wiseman. \u201cThey\u2019re open-minded, creative, quite high in ability to be absorbed in a situation like a play or a film, to identify patterns.\u201d<\/p>\n This innate creativity can be taken advantage of, however. A study performed in the 1990s by psychologist Dr James Houran found that people are more likely to believe in the paranormal if they\u2019ve been \u2018primed\u2019. This is a psychological term for when the introduction of a stimulus influences a subsequent stimulus, for instance how seasoning changes the taste of a steak.<\/p>\n \u201cHe took two groups of people around a disused cinema,\u201d explains Wiseman. \u201cHe told one group it was an architectural tour and they experienced nothing anomalous. He told the other it was haunted and, lo and behold, some people in the group started to experience things. When there\u2019s ambiguity, suggestion can tell you how to perceive, and how to report what you\u2019re experiencing. Magicians and psychics use it all the time.\u201d<\/p>\n The immense power of human belief, its ability to colour and shape how we experience reality, can often lead to us believing silly things (like ghosts) and sinister things (like conspiracy theories). But Wiseman chooses to celebrate the optimistic side of this double-edged sword.<\/p>\n \u201cIf you look at the great scientific advances, like putting someone on the Moon or coming up with a vaccine for COVID in months, to do that you have to believe you can do something that\u2019s pretty close to impossible. I think that capability to believe in something, even though the evidence is minimal, allows us to do amazing things. And every once in a while, ghosts lead us astray. But you can\u2019t have one without the other. It\u2019s the price we pay for doing amazing things.\u201d<\/p>\n Richard is a Professor in the Public Understanding of Psychology at the University of Hertfordshire. He is a former professional magician, a Member of the Inner Magic Circle, an Honorary Fellow of the British Science Association, and a Fellow of the Rationalist Association.<\/p>\n Read more from Popcorn Science<\/em>:<\/strong><\/p>\n <\/p><\/div> <\/section><\/body><\/html>\n By Stephen Kelly Published: Wednesday, 17 November 2021 at 12:00 am If there\u2019s something strange in your neighbourhood, who ya gonna call? Probably the police, because neither ghosts nor the Ghostbusters are real. But that doesn\u2019t stop people believing in the paranormal. A YouGov poll in 2019 found that 45 per cent of Americans believe […]<\/p>\n","protected":false},"author":24,"featured_media":314,"template":"","categories":[1],"acf":{"readingTimeMinutes":"4"},"uagb_featured_image_src":{"full":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2021\/11\/ghostbusters-a-psychologist-explains-why-we-believe-in-the-paranormal.jpg",1200,511,false],"thumbnail":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2021\/11\/ghostbusters-a-psychologist-explains-why-we-believe-in-the-paranormal-150x150.jpg",150,150,true],"medium":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2021\/11\/ghostbusters-a-psychologist-explains-why-we-believe-in-the-paranormal-300x128.jpg",300,128,true],"medium_large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2021\/11\/ghostbusters-a-psychologist-explains-why-we-believe-in-the-paranormal-768x327.jpg",768,327,true],"large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2021\/11\/ghostbusters-a-psychologist-explains-why-we-believe-in-the-paranormal-1024x436.jpg",800,341,true],"1536x1536":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2021\/11\/ghostbusters-a-psychologist-explains-why-we-believe-in-the-paranormal.jpg",1200,511,false],"2048x2048":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2021\/11\/ghostbusters-a-psychologist-explains-why-we-believe-in-the-paranormal.jpg",1200,511,false]},"uagb_author_info":{"display_name":"importmanagerhub@sprylab.com","author_link":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/author\/importmanagerhubsprylab-com\/"},"uagb_comment_info":0,"uagb_excerpt":"By Stephen Kelly Published: Wednesday, 17 November 2021 at 12:00 am If there\u2019s something strange in your neighbourhood, who ya gonna call? Probably the police, because neither ghosts nor the Ghostbusters are real. But that doesn\u2019t stop people believing in the paranormal. A YouGov poll in 2019 found that 45 per cent of Americans believe…","_links":{"self":[{"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/rss_feed\/313"}],"collection":[{"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/rss_feed"}],"about":[{"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/types\/rss_feed"}],"author":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/users\/24"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/media\/314"}],"wp:attachment":[{"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/media?parent=313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/categories?post=313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\""Illustration\"](\""https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/4\/2021\/11\/Science-Focus-Do-ghosts-exist-6cad48d.jpg?quality=90&resize=620%2C744"\" "\\"\"\u00a9\\"\/")
<\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/picture><\/div>About our expert, Prof Richard Wiseman<\/h4>\n
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