{"id":36295,"date":"2023-11-22T17:26:33","date_gmt":"2023-11-22T16:26:33","guid":{"rendered":"http:\/\/6a0e286b-9c0f-4195-9009-72f1db4ebf59"},"modified":"2023-11-22T18:46:14","modified_gmt":"2023-11-22T17:46:14","slug":"your-tastebuds-are-the-key-to-preventing-overeating-groundbreaking-study-suggests","status":"publish","type":"rss_feed","link":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/rss_feed\/your-tastebuds-are-the-key-to-preventing-overeating-groundbreaking-study-suggests\/","title":{"rendered":"Your tastebuds are the key to preventing overeating, groundbreaking study suggests"},"content":{"rendered":"<p class=\"rssexcerpt\">New insights into appetite suppression could lead to revolutionary new weight loss drugs. <\/p><p class=\"rssauthor\">By Thomas Ling\n      <\/p><p class=\"rssbyline\">Published: Wednesday, 22 November 2023 at 16:26 PM<\/p><hr class=\"no-tts wp-block-separator\"\/><?xml version=\"1.0\" encoding=\"UTF-8\" standalone=\"yes\"?>\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p>It\u2019s one of life\u2019s great mysteries: how can we manage to resist eating the entire box of doughnuts all at once? The secret to appetite control, it turns out, could be your sense of taste.<\/p><p>That\u2019s according to scientists at UC San Francisco, who have discovered that <a href=\"https:\/\/www.nature.com\/articles\/s41586-023-06758-2\" target=\"_blank\" rel=\"noreferrer noopener\">brain cells linked to our tastebuds, not our guts, are the first defence against binge eating<\/a>.<\/p><p>It\u2019s a finding that could be used to develop weight loss treatments that work better than drug <a href=\"https:\/\/www.sciencefocus.com\/news\/ozempic-semaglutide-wegovy\">Semaglutide<\/a> (better known as Ozempic or Wegovy).<\/p><h2 id=\"h-how-your-appetite-works\"><strong>How your appetite works<\/strong><\/h2><p>It\u2019s true that when it comes to suppressing appetite, your gut plays a role. After experimenting with mice, the scientists suggest that your intestines and stomach can send signals to a group of brain cells, known as CGC cells, which can curb your appetite \u2013 but only after tens of minutes.<\/p><p>However, another group of brain cells \u2013 known as prolactin-releasing <a href=\"https:\/\/www.sciencefocus.com\/the-human-body\/hormones\">hormone<\/a> (PRLH) cells \u2013 linked to your tastebuds, can act in just seconds.<\/p><p>Stimulated when sensing flavour in your mouth, these cells send two conflicting messages around the brain \u2013 one essentially says &#8216;This is good food, eat more!&#8217;, while the other says &#8216;Slow down or you\u2019re going to be sick!&#8217;. It\u2019s ultimately the balance between these messages that determine the strength of your munchies.<\/p><p>It\u2019s now hoped that a deeper understanding of this balance \u2013 and the interaction between PRLH and CGC cells \u2013 could lead to new weight loss treatments and medicines.<\/p><p>\u201cThis discovery gives us a new framework to understand\u00a0how we control our eating,\u201d said <a href=\"https:\/\/profiles.ucsf.edu\/zachary.knight\">Dr Zachary Knight<\/a>, who led the research team.<\/p><p>\u201cIt was a total surprise that [PRLH] cells were activated by the perception of taste,\u201d added <a href=\"https:\/\/www.linkedin.com\/in\/truong-ly-328205a2\" target=\"_blank\" rel=\"noreferrer noopener\">Dr Truong Ly<\/a>, the study&#8217;s lead author. \u201cIt shows that there are other components of the appetite-control system that we should be thinking about.\u201d\u00a0<\/p><p>The new imaging technology developed for this research could also be used to better understand well-known weight suppressors, such as Semaglutide.<\/p><p>\u201cNow we have a way of teasing apart what\u2019s happening in the brain that makes these drugs work,\u201d Knight said.<\/p><p><strong>Read more:<\/strong><\/p><ul><li><a href=\"https:\/\/www.sciencefocus.com\/the-human-body\/dieting-rules\">The 3 rules your diet needs to actually work<\/a><\/li><li><a href=\"https:\/\/www.sciencefocus.com\/the-human-body\/fasting-food-expert\">Time-restricted eating: Does fasting actually help weight loss? A scientist explains<\/a><\/li><li><a href=\"https:\/\/www.sciencefocus.com\/the-human-body\/fast-metabolism-myth\/\">The fast metabolism myth: Here\u2019s what actually determines how slim you are<\/a><\/li><\/ul> <\/body><\/html>\n<hr class=\"no-tts wp-block-separator\"\/>","protected":false},"excerpt":{"rendered":"<p>New insights into appetite suppression could lead to revolutionary new weight loss drugs. <\/p>\n","protected":false},"author":24,"featured_media":36296,"template":"","categories":[1],"acf":{"readingTimeMinutes":"2"},"uagb_featured_image_src":{"full":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2023\/11\/your-tastebuds-are-the-key-to-preventing-overeating-groundbreaking-study-suggests.jpg",1200,800,false],"thumbnail":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2023\/11\/your-tastebuds-are-the-key-to-preventing-overeating-groundbreaking-study-suggests-150x150.jpg",150,150,true],"medium":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2023\/11\/your-tastebuds-are-the-key-to-preventing-overeating-groundbreaking-study-suggests-300x200.jpg",300,200,true],"medium_large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2023\/11\/your-tastebuds-are-the-key-to-preventing-overeating-groundbreaking-study-suggests-768x512.jpg",768,512,true],"large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2023\/11\/your-tastebuds-are-the-key-to-preventing-overeating-groundbreaking-study-suggests-1024x683.jpg",800,534,true],"1536x1536":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2023\/11\/your-tastebuds-are-the-key-to-preventing-overeating-groundbreaking-study-suggests.jpg",1200,800,false],"2048x2048":["https:\/\/c01.purpledshub.com\/uploads\/sites\/42\/2023\/11\/your-tastebuds-are-the-key-to-preventing-overeating-groundbreaking-study-suggests.jpg",1200,800,false]},"uagb_author_info":{"display_name":"importmanagerhub@sprylab.com","author_link":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/author\/importmanagerhubsprylab-com\/"},"uagb_comment_info":0,"uagb_excerpt":"New insights into appetite suppression could lead to revolutionary new weight loss drugs.","_links":{"self":[{"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/rss_feed\/36295"}],"collection":[{"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/rss_feed"}],"about":[{"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/types\/rss_feed"}],"author":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/users\/24"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/media\/36296"}],"wp:attachment":[{"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/media?parent=36295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c01.purpledshub.com\/bbcsciencefocus\/wp-json\/wp\/v2\/categories?post=36295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}