{"id":245,"date":"2022-02-17T13:15:00","date_gmt":"2022-02-17T12:15:00","guid":{"rendered":"https:\/\/www.discoverwildlife.com\/?p=297"},"modified":"2022-02-17T13:29:11","modified_gmt":"2022-02-17T12:29:11","slug":"expert-guide-on-how-to-avoid-a-shark-attack","status":"publish","type":"rss_feed","link":"https:\/\/c01.purpledshub.com\/bbcwildlife\/rss_feed\/expert-guide-on-how-to-avoid-a-shark-attack\/","title":{"rendered":"Expert guide on how to avoid a shark attack"},"content":{"rendered":"<p class=\"rssexcerpt\"><\/p><p class=\"rssauthor\">By Paul McGuinness\n                \t\t<\/p><p class=\"rssbyline\">Published: Thursday, 17 February 2022 at 12:00 am<\/p><hr class=\"no-tts wp-block-separator\"\/><?xml version=\"1.0\" encoding=\"UTF-8\" standalone=\"yes\"?>\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p><!--?xml encoding=\"utf-8\" ?--><\/p>\n<p>With the tragic death on this year of a British man in waters off Sydney, Australia, <a href=\"\/\/www.bbc.co.uk\/news\/world-australia-60398033&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener&quot; noopener noreferrer\">making headlines around the world<\/a>, the focus once again is on whether these majestic animals are a threat to us.<\/p>\n<p>Shark attacks on humans are extremely rare. This recent incident is Sydney\u2019s first fatal shark attack in almost 60 years. But, in the unlikely event that you should unexpectedly find yourself sharing the water with a shark, we asked zoologist, broadcaster, writer and <em>BBC Wildlife<\/em> columnist <a href=\"\/\/www.discoverwildlife.com\/news\/photography-masterclass-with-mark-carwardine\/&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener&quot; noopener noreferrer\">Mark Carwardine<\/a> what you should do.<\/p>\n<div>\u201cOver the years, I\u2019ve spent an inordinate amount of time diving and snorkelling with sharks. But I\u2019ve never been bitten. The likelihood of being harmed by one of the most feared animals on the planet is very small indeed.<\/div>\n<div\/>\n<div>\u201cMillions of people paddle, swim, snorkel, dive and surf in the sea every day but, in a typical year, fewer than 100 are bumped, nipped or bitten by sharks. In contrast, 100 to 150 million sharks are killed each year by people.<\/div>\n<div>\n<p>\u201cIt is thought that three species account for more than half of all attacks: the great white, tiger and bull sharks. The vast majority of species have never been implicated in any attack. While a few large sharks will eat people given the chance, and many species bite in self-defence, most attacks are cases of mistaken identity. The shark bites once, typically in poor visibility, realises its error and swims away.\u201d<\/p>\n<div class=\"&quot;image-handler__container\" image-handler__container--full=\"\" style=\"&quot;padding-bottom:\" calc=\"\"> <picture><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-664666573-55501a2.jpg?webp=true&amp;quality=90&amp;resize=300%2C169,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-664666573-55501a2.jpg?quality=90&amp;resize=300%2C169,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-664666573-55501a2.jpg?webp=true&amp;quality=90&amp;resize=355%2C200,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-664666573-55501a2.jpg?quality=90&amp;resize=355%2C200,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-664666573-55501a2.jpg?webp=true&amp;quality=90&amp;resize=405%2C228,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-664666573-55501a2.jpg?quality=90&amp;resize=405%2C228,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-664666573-55501a2.jpg?webp=true&amp;quality=90&amp;resize=554%2C312,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-664666573-55501a2.jpg?quality=90&amp;resize=554%2C312,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-664666573-55501a2.jpg?webp=true&amp;quality=90&amp;resize=620%2C349,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-664666573-55501a2.jpg?quality=90&amp;resize=620%2C349,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-664666573-55501a2.jpg?webp=true&amp;quality=90&amp;resize=408%2C230,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-664666573-55501a2.jpg?quality=90&amp;resize=408%2C230,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-664666573-55501a2.jpg?webp=true&amp;quality=90&amp;resize=556%2C313,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-664666573-55501a2.jpg?quality=90&amp;resize=556%2C313,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><img class=\"&quot;wp-image-53055\" align=\"\" size-landscape_thumbnail=\"\" image-handler__image=\"\" image-handler__image--full=\"\" no-wrap=\"\" js-lazyload=\"\" data-src=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-664666573-55501a2.jpg?quality=90&amp;resize=620%2C349&quot;\" width=\"&quot;620&quot;\" height=\"&quot;413&quot;\" alt=\"&quot;A\" great=\"\" white=\"\" shark=\"\" swimming=\"\" title=\"&quot;Great\"\/><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/picture><\/div><div class=\"&quot;caption-hold&quot;\"><figcaption class=\"&quot;wp-caption-text&quot;\"><span class=\"&quot;caption-copy&quot;\"><i class=\"&quot;icon-arrow\" icon-camera-circle=\"\"\/> <em>A great white shark swimming. \u00a9 Ken Kiefer<\/em><\/span><\/figcaption><span class=\"&quot;im-image-caption&quot;\"> <i> Ken Kiefer 2<\/i><\/span><\/div>\n<hr\/><h2><b>How to avoid a shark attack<\/b><\/h2>\n<\/div>\n<ol><li>Don\u2019t wear shiny jewellery or high-contrast or bright colours (yellow, rightly or wrongly, has been dubbed \u2018yum-yum yellow\u2019 by shark scientists).<\/li>\n<li>Stay out of the water if bleeding or menstruating.<\/li>\n<li>Snorkel or dive in groups\u00a0\u2013 a shark is more likely to attack a solitary individual.<\/li>\n<li>Keep out of the water during darkness or twilight, when many sharks are more active. Avoid murky water. Sharks can struggle to distinguish between human limbs and natural prey.<\/li>\n<li>Don\u2019t visit New Smyrna Beach, Florida, which has more attacks than anywhere else in the world.<\/li>\n<\/ol><hr\/><section class=\"&quot;highlight\"><div class=\"&quot;highlight__content\" editor-content=\"\"> <h4>Learn more about sharks:\u00a0<\/h4>\n<ul><li><a href=\"\/\/www.discoverwildlife.com\/animal-facts\/marine-animals\/do-sharks-have-human-senses\/&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener&quot; noopener noreferrer\">Do sharks have human senses?<\/a><\/li>\n<li><a href=\"\/\/www.discoverwildlife.com\/animal-facts\/fish\/what-is-shark-finning-and-why-is-it-a-problem\/&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener&quot; noopener noreferrer\">What is shark finning and why is it a problem?<\/a><\/li>\n<li><a href=\"\/\/www.discoverwildlife.com\/animal-facts\/marine-animals\/the-fascinating-world-of-the-lemon-shark\/&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener&quot; noopener noreferrer\">Long Read: The fascinating world of the lemon shark<\/a><\/li>\n<li><a href=\"\/\/www.discoverwildlife.com\/quizzes\/fins-and-flippers-quiz\/&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener&quot; noopener noreferrer\">Quiz: Fins and flippers<\/a><\/li>\n<\/ul><p> <\/p><\/div> <\/section><h2>Why are people scared of sharks?<\/h2>\n<p>Given how rare shark attacks are \u2013 especially compared to many other species \u2013 why do shark attacks always make such headlines all over the world? What is behind sharks\u2019 bad image? Shark expert, TV presenter and author <a href=\"\/\/www.discoverwildlife.com\/news\/how-to-watch-shark-with-steve-backshall\/&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener&quot; noopener noreferrer\">Steve Backshall told <em>BBC Wildlife<\/em><\/a>, \u201cI think that some of it is down to the fact that the environment they live in is one where we immediately feel vulnerable, we feel out of our depth, out of place, and we feel like any predator there has the edge on us, and it does. They are not of our animal group, they\u2019re not warm-blooded mammals, they don\u2019t have big, dark, warm, welcoming puppy-dog eyes, they\u2019ve got big, scary-looking teeth.<\/p>\n<div class=\"&quot;image-handler__container\" image-handler__container--aspect=\"\" style=\"&quot;padding-bottom:\" calc=\"\"> <picture><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-1331089327-c06f729.jpg?webp=true&amp;quality=90&amp;resize=299%2C199,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-1331089327-c06f729.jpg?quality=90&amp;resize=299%2C199,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-1331089327-c06f729.jpg?webp=true&amp;quality=90&amp;resize=354%2C236,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-1331089327-c06f729.jpg?quality=90&amp;resize=354%2C236,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-1331089327-c06f729.jpg?webp=true&amp;quality=90&amp;resize=404%2C269,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-1331089327-c06f729.jpg?quality=90&amp;resize=404%2C269,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-1331089327-c06f729.jpg?webp=true&amp;quality=90&amp;resize=554%2C369,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-1331089327-c06f729.jpg?quality=90&amp;resize=554%2C369,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-1331089327-c06f729.jpg?webp=true&amp;quality=90&amp;resize=620%2C413,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-1331089327-c06f729.jpg?quality=90&amp;resize=620%2C413,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-1331089327-c06f729.jpg?webp=true&amp;quality=90&amp;resize=407%2C271,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-1331089327-c06f729.jpg?quality=90&amp;resize=407%2C271,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-1331089327-c06f729.jpg?webp=true&amp;quality=90&amp;resize=555%2C370,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-1331089327-c06f729.jpg?quality=90&amp;resize=555%2C370,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><img class=\"&quot;wp-image-53016\" align=\"\" size-landscape_thumbnail=\"\" image-handler__image=\"\" image-handler__image--aspect=\"\" no-wrap=\"\" js-lazyload=\"\" data-src=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-1331089327-c06f729.jpg?quality=90&amp;resize=620%2C413&quot;\" width=\"&quot;620&quot;\" height=\"&quot;413&quot;\" alt=\"&quot;Great\" white=\"\" shark=\"\" breaching=\"\" title=\"&quot;great\" carcharodon=\"\" carcharias=\"\" breach=\"\" on=\"\" seal=\"\" shaped=\"\" decoy=\"\" false=\"\" bay=\"\" south=\"\" africa=\"\"\/><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/picture><\/div><div class=\"&quot;caption-hold&quot;\"><figcaption class=\"&quot;wp-caption-text&quot;\"><span class=\"&quot;caption-copy&quot;\"><i class=\"&quot;icon-arrow\" icon-camera-circle=\"\"\/> <em>Great white shark (<\/em>Carcharodon carcharias<em>) breaching on seal shaped decoy, False Bay, South Africa. \u00a9 Alessandro De Maddalena<\/em><\/span><\/figcaption><span class=\"&quot;im-image-caption&quot;\"> <i>Alessandro De Maddalena<\/i><\/span><\/div>\n<p>\u201cSomebody nearly gets bitten by a shark in Australia and it makes front-page news here in the UK. Someone has a <a href=\"\/\/www.discoverwildlife.com\/animal-facts\/fish\/facts-about-basking-sharks\/&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener&quot; noopener noreferrer\">basking shark<\/a> swimming alongside their paddleboard here in the UK and it makes headline news by playing on all those fears. But that doesn\u2019t mean that it\u2019s any representation of reality and, unfortunately, it\u2019s led to this perception of sharks that is entirely erroneous and which allows us to justify persecuting them and at very best, ignoring their fate.<\/p>\n<p>\u201cWe have an inherent fascination for <a href=\"\/\/www.discoverwildlife.com\/animal-facts\/mammals\/hunting-success-rates-how-predators-compare\/&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener&quot; noopener noreferrer\">apex predators<\/a> \u2013 for the top-of-the-line predator that is the high end of the evolutionary high watermark, and sharks appear to be that.<\/p>\n<p>\u201cThey have super senses, the lateral line that can sense the movement of fish in the water that may already be long gone, from the wake they leave behind. They have the ability to sense the weak electrical fields given off by the moving muscles of their prey. They have an extraordinary olfactory sense, the ability to perceive minute amounts of a different substance many, many times diluted in water. They\u2019re incredibly beautiful, very sleek and streamlined, but also incredibly complex.<\/p>\n<p>\u201cAnd their presence encompasses the most important and interesting span of time on our planet \u2013 at least 400 million years, possibly more like 500 million years. They\u2019ve lived through all the major extinction events, but they could disappear within this one that\u2019s occurring right now. And that is baffling and frustrating and it\u2019s also something that I\u2019ve seen with my own eyes.\u201d<\/p>\n<h2>What are the biggest threats to sharks?<\/h2>\n<p>Steve Backshall believes that the biggest threat to sharks is our perception of them as deadly killers: \u201c<em>Jaws<\/em> definitely was the start of it. I think before <em>Jaws<\/em>, the knowledge of what is a shark was almost nothing. People had probably seen a little bit of sharks from <em>The Silent World<\/em>\u00a0and <a href=\"\/\/www.discoverwildlife.com\/news\/how-to-watch-becoming-cousteau\/&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener&quot; noopener noreferrer\">Cousteau<\/a> but not much else. And then, all of a sudden, this great Hollywood blockbuster comes along, and it defines a lot of people\u2019s perceptions of what a shark is.\u201d<\/p>\n<div class=\"&quot;image-handler__container\" image-handler__container--aspect=\"\" style=\"&quot;padding-bottom:\" calc=\"\"> <picture><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-597274077-8651e93.jpg?webp=true&amp;quality=90&amp;resize=298%2C199,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-597274077-8651e93.jpg?quality=90&amp;resize=298%2C199,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-597274077-8651e93.jpg?webp=true&amp;quality=90&amp;resize=354%2C236,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-597274077-8651e93.jpg?quality=90&amp;resize=354%2C236,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-597274077-8651e93.jpg?webp=true&amp;quality=90&amp;resize=403%2C269,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-597274077-8651e93.jpg?quality=90&amp;resize=403%2C269,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-597274077-8651e93.jpg?webp=true&amp;quality=90&amp;resize=553%2C369,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-597274077-8651e93.jpg?quality=90&amp;resize=553%2C369,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-597274077-8651e93.jpg?webp=true&amp;quality=90&amp;resize=619%2C413,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-597274077-8651e93.jpg?quality=90&amp;resize=619%2C413,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-597274077-8651e93.jpg?webp=true&amp;quality=90&amp;resize=406%2C271,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-597274077-8651e93.jpg?quality=90&amp;resize=406%2C271,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-597274077-8651e93.jpg?webp=true&amp;quality=90&amp;resize=554%2C370,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-597274077-8651e93.jpg?quality=90&amp;resize=554%2C370,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><img class=\"&quot;wp-image-53015\" align=\"\" size-landscape_thumbnail=\"\" image-handler__image=\"\" image-handler__image--aspect=\"\" no-wrap=\"\" js-lazyload=\"\" data-src=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/23\/2012\/05\/GettyImages-597274077-8651e93.jpg?quality=90&amp;resize=619%2C413&quot;\" width=\"&quot;620&quot;\" height=\"&quot;413&quot;\" alt=\"&quot;Great\" white=\"\" shark=\"\" swimming=\"\" below=\"\" ocean=\"\" surface=\"\" guadalupe=\"\" island=\"\" mexico=\"\" title=\"&quot;Great\"\/><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/picture><\/div><div class=\"&quot;caption-hold&quot;\"><figcaption class=\"&quot;wp-caption-text&quot;\"><span class=\"&quot;caption-copy&quot;\"><i class=\"&quot;icon-arrow\" icon-camera-circle=\"\"\/> <em>Great white shark swimming below ocean surface. \u00a9 Cultura Exclusive\/Rodrigo Friscione<\/em><\/span><\/figcaption><span class=\"&quot;im-image-caption&quot;\"> <i> Cultura Exclusive\/Rodrigo Friscione<\/i><\/span><\/div>\n<h2>How can we save sharks?<\/h2>\n<p>\u201cThis is the only time I would ever give this as an answer to any serious journalistic question, but Instagram,\u201d Steve tells us. \u201cI could name probably 10 different people right now, who are big on social media and the only thing they do is sharks and shark conversation. And half of them are just a beautiful-looking person looking like a mermaid-slash-merman, swimming alongside a great white, a tiger, a Caribbean reef shark. They have millions of followers, purely because they show shots of them looking beautiful alongside a shark looking beautiful. And they are changing the minds of an entire generation.<\/p>\n<p>\u201cWe are good with stories that are relatively simple and that have a positive potential outcome. We are good with things that have a really strong aesthetic and a strong visual thing that grabs your impact instantly.<\/p>\n<p>\u201cWith sharks, you can tell that story in pictures so quickly and so easily and get people onside so easily that I really, honestly believe it is an area that we can make a difference.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p><\/body><\/html>\n<hr class=\"no-tts wp-block-separator\"\/>","protected":false},"excerpt":{"rendered":"<p>By Paul McGuinness Published: Thursday, 17 February 2022 at 12:00 am With the tragic death on this year of a British man in waters off Sydney, Australia, making headlines around the world, the focus once again is on whether these majestic animals are a threat to us. Shark attacks on humans are extremely rare. This [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":246,"template":"","categories":[1],"acf":{"readingTimeMinutes":"6"},"uagb_featured_image_src":{"full":["https:\/\/c01.purpledshub.com\/uploads\/sites\/44\/2022\/02\/expert-guide-on-how-to-avoid-a-shark-attack.jpg",2000,1335,false],"thumbnail":["https:\/\/c01.purpledshub.com\/uploads\/sites\/44\/2022\/02\/expert-guide-on-how-to-avoid-a-shark-attack-150x150.jpg",150,150,true],"medium":["https:\/\/c01.purpledshub.com\/uploads\/sites\/44\/2022\/02\/expert-guide-on-how-to-avoid-a-shark-attack-300x200.jpg",300,200,true],"medium_large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/44\/2022\/02\/expert-guide-on-how-to-avoid-a-shark-attack-768x513.jpg",768,513,true],"large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/44\/2022\/02\/expert-guide-on-how-to-avoid-a-shark-attack-1024x684.jpg",800,534,true],"1536x1536":["https:\/\/c01.purpledshub.com\/uploads\/sites\/44\/2022\/02\/expert-guide-on-how-to-avoid-a-shark-attack-1536x1025.jpg",1536,1025,true],"2048x2048":["https:\/\/c01.purpledshub.com\/uploads\/sites\/44\/2022\/02\/expert-guide-on-how-to-avoid-a-shark-attack.jpg",2000,1335,false]},"uagb_author_info":{"display_name":"importmanagerhub@sprylab.com","author_link":"https:\/\/c01.purpledshub.com\/bbcwildlife\/author\/importmanagerhubsprylab-com\/"},"uagb_comment_info":0,"uagb_excerpt":"By Paul McGuinness Published: Thursday, 17 February 2022 at 12:00 am With the tragic death on this year of a British man in waters off Sydney, Australia, making headlines around the world, the focus once again is on whether these majestic animals are a threat to us. Shark attacks on humans are extremely rare. This&hellip;","_links":{"self":[{"href":"https:\/\/c01.purpledshub.com\/bbcwildlife\/wp-json\/wp\/v2\/rss_feed\/245"}],"collection":[{"href":"https:\/\/c01.purpledshub.com\/bbcwildlife\/wp-json\/wp\/v2\/rss_feed"}],"about":[{"href":"https:\/\/c01.purpledshub.com\/bbcwildlife\/wp-json\/wp\/v2\/types\/rss_feed"}],"author":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/bbcwildlife\/wp-json\/wp\/v2\/users\/24"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/bbcwildlife\/wp-json\/wp\/v2\/media\/246"}],"wp:attachment":[{"href":"https:\/\/c01.purpledshub.com\/bbcwildlife\/wp-json\/wp\/v2\/media?parent=245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c01.purpledshub.com\/bbcwildlife\/wp-json\/wp\/v2\/categories?post=245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}