We explain why eMTBs are more popular than ever

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Published: Tuesday, 25 June 2024 at 16:00 PM


If you’ve visited a trail centre recently, you’ll have noticed there are more eMTBs than ever before.

We’re big advocates for electric mountain bikes and it’s difficult to ignore the level of fun they provide. 

But why are these once-ridiculed rides growing in popularity? And what has shifted in the psyche of mountain bikers to make that growth possible? 

Watch the video below or keep reading to find out why eMTBs are now so common and how we got here.