By Matt Baird

Published: Wednesday, 15 December 2021 at 12:00 am


This feature was originally published in issue 386 of Cycling Plus magazine.


After more than seven hours in the saddle, the moment I’ve been dreading and sweating over for months has finally arrived.

The 33 per cent inclines are almost comically steep, the tarmac as cracked as my mental resolve.

I strain every sinew to rotate the pedals. My speed hovers at 5km/h and a fellow rider pushing his bike overtakes me.

This is Hardknott. This is hardcore. And this is the Fred Whitton, the most famous and feared sportive in the nation, gracing the Lake District after an enforced hiatus last year.

"Cyclist
The Fred Whitton Challenge is arguably the UK’s toughest sportive, with more than 100 miles on the notoriously tough roads of the Lake District.
Chris Sansom

The UK’s toughest sportive?

Held in memory of Fred Whitton, the racing secretary of the Lakes Road Club who died of cancer in 1998, the Fred began life the following year.

It’s since raised millions for charity and also raised plenty of heart rates, with the iconic – and often super-steep – climbs of Kirkstone, Hardknott and Wrynose in its midst along the 183km route, and well over 3,000m of relentless climbing in total.

Almost as tough as crossing the Fred finish line is getting a spot in the massively over-subscribed ballot, and I’m one of the questionably ‘lucky’ entrants in 2021.

It’s my first attempt at the Fred and I’ve spent the past months riding Somerset’s hills in the big ring in prep.

My biggest events to date – an Ironman triathlon, city-centre marathons – have all taken place on pancake-flat roads and in perfect weather conditions, and were largely a battle with my stamina and psychology.

"Cycling
Cycling Plus editor Matt Baird valiantly volunteered to ride the 2021 Fred Whitton Challenge.
Chris Sansom

The Fred, however, feels different. It’s going to be a tussle with topography and a wrestle with the weather.

I won’t be the only one controlling my narrative today – the gods of the Lake District will also decide my fate.