New model launched in response to customer requests for a more upright riding position, according to Belgian brand

By Jack Evans

Published: Monday, 03 July 2023 at 12:00 am


Cowboy has released the Cruiser electric bike, which puts riders in a more upright position for urban excursions.

The Belgian brand says its customers wanted a Dutch-style ebike in order to straighten their posture and see further down the road.

Cowboy’s stable of electric bikes also includes the flat-barred Classic and step-through C4 ST.

However, the brand says the Cruiser’s raised and curved handlebar offers an even more relaxed ride position.

Available in black or sand colours, the Cowboy Cruiser costs £2,690/€2,990. US pricing is to be confirmed.

Greater comfort

"Cowboy
The Cruiser’s bar (centre) swings further back than the brand’s two other ebikes.
Cowboy

The Cruiser is specced with a wider saddle that has a larger seating surface for increased comfort, according to Cowboy.

The electric hybrid bike has a claimed weight of 19.3kg and rolls on 47mm Cowboy tyres.

Integrated front and rear bike lights, hydraulic disc brakes and mudguards are included too.

Easier gears

"Cowboy
The removable battery sits at the back of the seat tube.

Cowboy says it has increased the gear range of the Cruiser’s Gates carbon belt-drive transmission system to enable riders to spin at a higher cadence.

The Cruiser’s removable battery has a range of 40 to 80km. The 45Nm/250W motor is integrated into the rear wheel.

Cowboy says the one-size aluminium frame is designed to fit riders from 170 to 195cm tall.

Wireless phone charging

"Cowboy
Your phone can charge in between the swept-back bars.
Cowboy

A wireless charging dock on the handlebars can hold your mobile phone, allowing constant access to the Cowboy app, according to the brand.

You can unlock the Cruiser’s electric bike motor with your phone and receive theft alerts if someone tries to steal it.

Cowboy says its app gives turn-by-turn directions thanks to its integration with Google Maps.

Its software also has crash detection and theft protection features, as well as AdaptivePower, which Cowboy says adjusts power delivery to help you maintain a constant speed.