Dispatches from the first day of the world’s biggest, weirdest and wonderful-est cycling trade show

By Jack Luke

Published: Wednesday, 03 July 2024 at 21:30 PM


Eurobike is, by a huge margin, the world’s biggest cycling trade show, spanning five cavernous halls and many floors at the Messe Frankfurt exhibition centre.

From familiar household names to minuscule OEM companies you’ll never see outside of the show, it covers all aspects of the cycling industry.

Here’s our pick of some of the best road, mountain, gravel and plain weird tech from day one.

Charming brown-tastic Merida Big.Trail 

The Big.Nine launched just before Eurobike. – Jack Luke / Our Media

We were quite taken by this handsome brown version of Merida’s freshly updated Big.Trail hardtail.

The pocket-friendly hardtail sports progressive geometry, neat mounts for accessories and internal cable routing. 

Head to our full story on the new bike for more info. 

DT throws it back with limited-edition hubs and wheels

DT Swiss limited edition silver hub wheels
Silver hubs and spokes with black rims? Yes, please. – Jack Luke / Our Media

DT Swiss is celebrating its 30th anniversary with a limited run of polished alloy hubs and old-school wheelsets. 

In a throwback to its original Hugi hubs, the wheelsets pair DT Swiss’ standard rims with special silver logos, silver spokes and raw alloy hubs. 

DT Swiss GRC1100
DT Swiss’ latest gravel wheels look imposing when mounted with modern wide tyres. – Jack Luke / Our Media

Elsewhere, DT Swiss had its new 50mm deep GRC1100 gravel mounted to a very handsome Ridley Kanzo Fast.

The rims are a monstrous 36.5mm wide and are said to be optimised around tyres 40mm wide.