By Jack Evans

Published: Friday, 19 November 2021 at 12:00 am


Black Friday 2021 officially takes place on 26 November, but that hasn’t stopped the biggest retailers from releasing early Black Friday deals. Here is BikeRadar’s selection of the top five best early Black Friday cycling deals we’ve found so far.

GoPros, helmets, GPS computers and more are all here. You might be looking for a Christmas present for a cyclist, or perhaps you just want to treat yourself (you deserve it after all) – either way, Black Friday’s the time to nab a bargain.

In this article, we’ve picked out the best cycling deals available ahead of Black Friday 2021. We’ll keep this page up-to-date with the best offers leading up to the day itself.

Scroll further down and you’ll see we’ve also answered a few key questions about Black Friday.

The best early Black Friday 2021 cycling deals

Garmin Edge 530 – £259.99 £199.99 (save 23%)

"GPS
The Garmin Edge 530 is one of our favourite GPS bike computers.
Matthew Allen / Immediate Media

The Garmin Edge 530 is one of the best bike computers we have tested, scoring 4/5 stars in our 2019 review.

There are a few deals floating about on this computer, but Wiggle currently has the best price at £199.99.

GoPro Hero 9 – £429.98 £329.98 (save 26%)

"The
The best Hero 9 price online is direct from GoPro.
GoPro

If you love sharing your shreddy adventures, you’ll love the GoPro Hero 9. Though it has been superseded by the Hero 10, it’s still a seriously capable bit of kit for any budding YouTube superstar.

GoPro itself seems to have the best price online currently, with its £329.98 bundle shipping with a memory card, handle, spare battery and clip.

Specialized S-Works Vent shoes – £399.99 £218 (save 45%)

"Specialized
The S-Works Vent is designed specifically for riding in hot weather.
Jack Luke / Immediate Media

Summer is probably a million miles away from the mind of those in the northern hemisphere but, if you live in a hot climate, these Specialized S-Works Vent shoes are well worth a look.

At a fearsome £399 at RRP, these are a little easier to stomach at £218 on Sigma Sports.

WTB Byway TCS fast gravel tyres – £54.99 £24.99 (save 55%)

"WTB
55 per cent off? Yes please!
David Caudery / Immediate Media

If you’re looking for a go-fast gravel tyre, you could do worse than the WTB Byway. Though they’re definitely not the best option for wet or muddy conditions, for well-surfaced gravel roads, our testers found them to be a hard-wearing and fast-rolling option.

Better still, there are both 650b and 700c options available with a chunky 55 per cent discount at Chain Reaction Cycles.

Giro Foray road helmet – £79.99 £54.99 (save 31%)

"Giro's
Giro’s Foray helmet.

The Giro Foray MIPS is a classically styled helmet that our testers found to be very comfortable. The added protection afforded by the helmet’s MIPS liner is also very welcome on a helmet at this price.

Black Friday cycling deals: quick links

  • Amazon – The retail giant’s ‘Black Friday Week’ sale runs until 30 November
  • Chain Reaction Cycles – New Black Friday deals released every Friday
  • Currys PC World – The store’s ‘Black Fri-Yay’ sale is underway
  • eBay – Reductions galore in the auction site’s pre-Black Friday sale
  • Garmin – A number of the brand’s watches are on sale at Amazon
  • Halfords – A wide range of Black Friday deals already online
  • Tredz – ‘Black Ticket’ event with significant discounts on ‘nearly new’ ex-demo and ex-display bikes
  • Wiggle – The Wiggle ‘Brighter Black Friday’ sale features discounts on a huge range of products

What is Black Friday?

Traditionally taking place the day after Thanksgiving, Black Friday has been going on for decades in the US. It’s become more popular lately in the UK, getting bigger and lasting longer each year

Further down this page, we’ll also delve into Cyber Monday and how it’s different from Black Friday.

When will Black Friday 2021 cycling deals be released?

"Two
We expect to see 2021 Black Friday cycling deals on road and mountain bikes, components, accessories, and more.
Andy Lloyd / Immediate Media

Black Friday 2021 takes place on 26 November, but it no longer lasts for a single day. Rather, the discounting continues for at least a fortnight. In recent years, some retailers even unveiled early-bird ‘pre-Black Friday’ sales in mid-November, as seen above.

We’re sure we’ll see some hot cycling deals released before the big day. The question is: will they better Black Friday itself? It’s hard to say.

As many studies have now shown, Black Friday Deals aren’t always as spectacular as they might appear to be. Historic price comparison tools such as CamelCamelCamel are well worth using to ensure you aren’t getting caught up in the hype.

That said, there are usually a few gems tucked away in the dusty corners of each retailer’s site, and you can rely on BikeRadar to do the digging and find these for you.

How to get a good deal on Black Friday 2021

  • A little research goes a long way. Read a few online reviews before you commit to buy. There may be a reason for that 40 per cent discount
  • Have you actually thought about what you want to buy? We recommend you put together a wishlist in advance so you don’t come to regret a rash decision
  • Take price drops with a pinch of salt: they can often be hugely exaggerated, since they’re listed against an RRP that might be years old. Luckily, we track deal prices and do our best to let you know about a product’s price history so you know you’re definitely getting the best deal
  • Don’t let the stress get to you! If you see a deal that’s marked as ‘nearly out of stock’, add it to your shopping basket straight away. Then take a look at the prices that other retailers are advertising. You normally get at least a couple of minutes before the item leaves your basket.

Should I wait for Cyber Monday?

"Wahoo
Cyber Monday isn’t really a big deal these days.
Jack Luke / Immediate Media

What used to be the online-exclusive sequel to Black Friday, Cyber Monday is becoming obsolete. We make an ever greater proportion of purchases on the web than in brick-and-mortar shops. Retailers now seldom offer deals either just in-store or online.

However, the absence of Covid restrictions in the UK this year (touch wood) will inevitably lead to more shop tills ringing than in last winter’s lockdown. Perhaps physical stores will keep back some deals for Cyber Monday.

What does this mean for you?  Expect a hectic four-day period of sales from 26 to 29 November and, if you see a barnstorming bargain on Black Friday, we don’t advise hanging on for the price to drop on Cyber Monday.