Tom Marvin, Rachel Bennet and Dr Fiona Spotswood shine a light on female participation in mountain biking
In this episode of the BikeRadar Podcast, senior technical writer Tom Marvin and MBUK staff writer Rachel Bennet are joined by Dr Fiona Spotswood, an associate professor in marketing and consumption at the University of Bristol.
With mountain biking being such a male-dominated sport, the team discuss ways in which female participation could be boosted and some of the issues holding women back.
Dr Spotswood shares her research, including the structural and cultural barriers to female participation, as well as highlighting the areas that have seen successful growth in recent years.
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