{"id":15013,"date":"2022-01-28T14:17:22","date_gmt":"2022-01-28T13:17:22","guid":{"rendered":"https:\/\/www.bikeradar.com\/?p=663084"},"modified":"2022-01-28T14:36:23","modified_gmt":"2022-01-28T13:36:23","slug":"specialized-to-add-consumer-direct-sales-from-february-1","status":"publish","type":"rss_feed","link":"https:\/\/c01.purpledshub.com\/cyclingplus\/rss_feed\/specialized-to-add-consumer-direct-sales-from-february-1\/","title":{"rendered":"Specialized to add consumer-direct sales from February 1"},"content":{"rendered":"

<\/p>

By Jack Evans\n \t\t<\/p>

Published: Friday, 28 January 2022 at 12:00 am<\/p>

\n\n

Specialized will ship directly to online consumers from 1 February, while continuing to work with its network of bike shops.<\/p>\n

The brand\u2019s bikes will still be available to buy in-store at a Specialized dealer, whether an independent or chain retailer.<\/p>\n

However, the change is a move towards a direct-to-consumer model<\/a> \u2013 of which Canyon<\/a> is the bike industry\u2019s major proponent. It will come into effect on 1 February, with reports suggesting the service will be offered in the US and UK.<\/p>\n

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Specialized will offer direct-to-consumer delivery options for riders from 1 February.<\/span><\/figcaption> Jack Luke \/ Immediate Media<\/i><\/span><\/div>\n

Two new direct-to-consumer options<\/h2>\n

In addition to walking into a bricks-and-mortar bike shop, Specialized currently offers (in the UK, at least) the option to buy from its website and collect from a local dealer.<\/p>\n

However, Specialized will offer two new direct-to-consumer options for online buyers from 1 February.<\/p>\n

The first, and the most similar to what Canyon offers, will see the bike shipped to your home almost fully assembled.<\/p>\n

The box will contain the tools required for the final stages of setup and QR codes linked to how-to assembly videos.<\/p>\n

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The new delivery options include a premium \u201cwhite glove\u201d service whereby a Specialized representative will bring the bike to you before assisting with fit and setup.<\/span><\/figcaption> Specialized<\/i><\/span><\/div>\n

On top of that, Specialized will also offer a bespoke delivery service.<\/p>\n

The bike will be delivered to you by a Specialized employee, who will then ensure it fits and is set up properly, while advising on basic maintenance and, finally, taking you for a ride.<\/p>\n

Delivery or service fees for either option have not yet been revealed.<\/p>\n

The decision to cut out bike shops is likely to alarm dealers, who stand to lose out when riders buy directly from Specialized.<\/p>\n

However, dealers will receive from 50 per cent to 75 per cent of Specialized\u2019s margin if they are involved in stocking (for in-store collection) or assembling a bike, it has been reported.<\/p>\n

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","protected":false},"excerpt":{"rendered":"

By Jack Evans Published: Friday, 28 January 2022 at 12:00 am Specialized will ship directly to online consumers from 1 February, while continuing to work with its network of bike shops. The brand\u2019s bikes will still be available to buy in-store at a Specialized dealer, whether an independent or chain retailer. However, the change is […]<\/p>\n","protected":false},"author":24,"featured_media":15014,"template":"","categories":[1],"acf":{"readingTimeMinutes":"2"},"uagb_featured_image_src":{"full":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2022\/01\/specialized-to-add-consumer-direct-sales-from-february-1-scaled.jpg",2560,1707,false],"thumbnail":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2022\/01\/specialized-to-add-consumer-direct-sales-from-february-1-150x150.jpg",150,150,true],"medium":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2022\/01\/specialized-to-add-consumer-direct-sales-from-february-1-300x200.jpg",300,200,true],"medium_large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2022\/01\/specialized-to-add-consumer-direct-sales-from-february-1-768x512.jpg",768,512,true],"large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2022\/01\/specialized-to-add-consumer-direct-sales-from-february-1-1024x683.jpg",800,534,true],"1536x1536":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2022\/01\/specialized-to-add-consumer-direct-sales-from-february-1-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2022\/01\/specialized-to-add-consumer-direct-sales-from-february-1-2048x1365.jpg",2048,1365,true]},"uagb_author_info":{"display_name":"importmanagerhub@sprylab.com","author_link":"https:\/\/c01.purpledshub.com\/cyclingplus\/author\/importmanagerhubsprylab-com\/"},"uagb_comment_info":0,"uagb_excerpt":"By Jack Evans Published: Friday, 28 January 2022 at 12:00 am Specialized will ship directly to online consumers from 1 February, while continuing to work with its network of bike shops. The brand\u2019s bikes will still be available to buy in-store at a Specialized dealer, whether an independent or chain retailer. However, the change is…","_links":{"self":[{"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/rss_feed\/15013"}],"collection":[{"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/rss_feed"}],"about":[{"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/types\/rss_feed"}],"author":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/users\/24"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/media\/15014"}],"wp:attachment":[{"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/media?parent=15013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/categories?post=15013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}