{"id":201,"date":"2021-11-16T18:00:15","date_gmt":"2021-11-16T17:00:15","guid":{"rendered":"https:\/\/www.bikeradar.com\/?p=652879"},"modified":"2021-11-16T18:15:16","modified_gmt":"2021-11-16T17:15:16","slug":"the-100-eastcraft-and-westcraft-sunglasses-bridge-the-performance-lifestyle-gap","status":"publish","type":"rss_feed","link":"https:\/\/c01.purpledshub.com\/cyclingplus\/rss_feed\/the-100-eastcraft-and-westcraft-sunglasses-bridge-the-performance-lifestyle-gap\/","title":{"rendered":"The 100% Eastcraft and Westcraft sunglasses bridge the performance-lifestyle gap"},"content":{"rendered":"

<\/p>

By Sam Challis\n \t\t<\/p>

Published: Tuesday, 16 November 2021 at 12:00 am<\/p>

\n\n

100%<\/a> has launched two new pairs of cycling sunglasses<\/a>, the Eastcraft and Westcraft. Both have an aviator-like silhouette, but the Westcraft design is rounded and the Eastcraft design is squarer in shape, bearing a passing resemblance to Oakley<\/a>\u2019s Sutro<\/a> design. Prices start from \u00a3169.99 (pricing in other territories is TBC).<\/p>\n

Unusually, the models can be used with both a singular shield lens or separate dual lenses. The glasses\u2019 V-latch locking mechanism across the bridge of the nose secures both lens types, and contributes to a distinctive look that is unmistakably 100% in style.<\/p>\n

The glasses also have removable side \u2018shields\u2019, which 100% says give extra protection from the elements. The Eastcraft will be offered in four different frame\/lens spec combinations, while the Westcraft will be offered in five different guises.<\/p>\n

\""Peter\"<\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/picture><\/div>
The 100% Eastcrafts are performance models, but can be worn casually too.<\/span><\/figcaption> 100% \/ Pauline Ballet<\/i><\/span><\/div>\n

Novel characteristics aside, the Eastcraft and Westcraft models adopt many of the features 100% includes as standard on its glasses. The 5.5-base, cylindrical lenses are said to be treated to repel water and muck, and the frames are made from durable TR 90 Grilamid plastic.<\/span><\/p>\n

100% also includes a hard case, microfibre cloth, alternate-fit nose pad and a clear-lens option as standard.<\/span><\/p>\n

\""100%\"<\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/picture><\/div>
The Eastcrafts come in four different guises and the Westcrafts will be offered in five.<\/span><\/figcaption> 100% \/ Pauline Ballet<\/i><\/span><\/div>\n

Diversifying the portfolio<\/span><\/h2>\n

100%\u2019s latest models further bulk out what has become a pretty expansive offering in sports performance sunglasses, which contains models such as the <\/span>Speedcraft<\/span><\/a>, <\/span>Glendale<\/span><\/a>, <\/span>S2<\/span><\/a> and <\/span>Hypercraft<\/span><\/a>.\u00a0<\/span><\/p>\n

The high-profile endorsement of Peter Sagan<\/a> for several years has worked wonders for the American brand. It has been able to successfully move into a space dominated by Oakley, applying its experience in motocross goggles to good effect.<\/span><\/p>\n

\""100%\"<\/picture><\/div>
Westcraft \u2013 Matt Black frame \u2013 Smoke lens.<\/span> <\/figcaption> 100%<\/i> <\/span>\n<\/div> <\/figcaption><\/figure><\/div>
\""100%\"<\/picture><\/div>
Westcraft \u2013 Soft Tact Black frame \u2013 Soft Gold Mirror lens.<\/span> <\/figcaption> 100%<\/i> <\/span>\n<\/div> <\/figcaption><\/figure><\/div>
\""100%\"<\/picture><\/div>
Westcraft \u2013 Soft Tact White frames \u2013 HiPER Blue Multilayer Mirror lens.<\/span> <\/figcaption> 100%<\/i> <\/span>\n<\/div> <\/figcaption><\/figure><\/div>
\""100%\"<\/picture><\/div>
Westcraft \u2013 Soft Tact Cool Grey frames \u2013 HiPER Crimson Silver Mirror lens.<\/span> <\/figcaption> 100%<\/i> <\/span>\n<\/div> <\/figcaption><\/figure><\/div>
\""100%\"<\/picture><\/div>
Eastcraft \u2013 Soft Tact Black frame \u2013 Soft Gold Mirror lens.<\/span> <\/figcaption> 100%<\/i> <\/span>\n<\/div> <\/figcaption><\/figure><\/div>
\""100%\"<\/picture><\/div>
Eastcraft \u2013 Soft Tact Red frame \u2013 Black Mirror lens.<\/span> <\/figcaption> 100%<\/i> <\/span>\n<\/div> <\/figcaption><\/figure><\/div> <\/div>\n<\/div>\n<\/div>\nThe Eastcraft and Westcraft models are available now and test samples are on their way to BikeRadar, so check back in the near future for full reviews.<\/span><\/body><\/html>\n
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By Sam Challis Published: Tuesday, 16 November 2021 at 12:00 am 100% has launched two new pairs of cycling sunglasses, the Eastcraft and Westcraft. Both have an aviator-like silhouette, but the Westcraft design is rounded and the Eastcraft design is squarer in shape, bearing a passing resemblance to Oakley\u2019s Sutro design. Prices start from \u00a3169.99 […]<\/p>\n","protected":false},"author":24,"featured_media":202,"template":"","categories":[1],"acf":{"readingTimeMinutes":"3"},"uagb_featured_image_src":{"full":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2021\/11\/the-100-eastcraft-and-westcraft-sunglasses-bridge-the-performance-lifestyle-gap-scaled.jpg",2560,1707,false],"thumbnail":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2021\/11\/the-100-eastcraft-and-westcraft-sunglasses-bridge-the-performance-lifestyle-gap-150x150.jpg",150,150,true],"medium":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2021\/11\/the-100-eastcraft-and-westcraft-sunglasses-bridge-the-performance-lifestyle-gap-300x200.jpg",300,200,true],"medium_large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2021\/11\/the-100-eastcraft-and-westcraft-sunglasses-bridge-the-performance-lifestyle-gap-768x512.jpg",768,512,true],"large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2021\/11\/the-100-eastcraft-and-westcraft-sunglasses-bridge-the-performance-lifestyle-gap-1024x683.jpg",800,534,true],"1536x1536":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2021\/11\/the-100-eastcraft-and-westcraft-sunglasses-bridge-the-performance-lifestyle-gap-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2021\/11\/the-100-eastcraft-and-westcraft-sunglasses-bridge-the-performance-lifestyle-gap-2048x1365.jpg",2048,1365,true]},"uagb_author_info":{"display_name":"importmanagerhub@sprylab.com","author_link":"https:\/\/c01.purpledshub.com\/cyclingplus\/author\/importmanagerhubsprylab-com\/"},"uagb_comment_info":0,"uagb_excerpt":"By Sam Challis Published: Tuesday, 16 November 2021 at 12:00 am 100% has launched two new pairs of cycling sunglasses, the Eastcraft and Westcraft. Both have an aviator-like silhouette, but the Westcraft design is rounded and the Eastcraft design is squarer in shape, bearing a passing resemblance to Oakley\u2019s Sutro design. Prices start from \u00a3169.99…","_links":{"self":[{"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/rss_feed\/201"}],"collection":[{"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/rss_feed"}],"about":[{"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/types\/rss_feed"}],"author":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/users\/24"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/media\/202"}],"wp:attachment":[{"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/media?parent=201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/categories?post=201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}