{"id":45500,"date":"2023-01-11T10:23:52","date_gmt":"2023-01-11T09:23:52","guid":{"rendered":"https:\/\/www.bikeradar.com\/?p=712306"},"modified":"2023-01-11T12:34:12","modified_gmt":"2023-01-11T11:34:12","slug":"white-industries-acquires-iconic-rolf-prima-and-astral-cycling-in-all-american-takeover","status":"publish","type":"rss_feed","link":"https:\/\/c01.purpledshub.com\/cyclingplus\/rss_feed\/white-industries-acquires-iconic-rolf-prima-and-astral-cycling-in-all-american-takeover\/","title":{"rendered":"White Industries acquires iconic Rolf Prima and Astral Cycling in all-American takeover"},"content":{"rendered":"

<\/p>

By Jack Evans\n \t\t<\/p>

Published: Wednesday, 11 January 2023 at 12:00 am<\/p>

\n\n

White Industries is expanding into complete wheels through the acquisition of totemic hoop maker Rolf Prima and its sister brand Astral Cycling.<\/p>\n

The parts manufacturer has custom-built hubs for rim and wheel makers Rolf Prima and Astral Cycling since 2004 and 2017 respectively.<\/p>\n

Because they have been working together for so long, the companies say business will continue as usual after the purchase, which went through on 1 January this year.<\/p>\n

Doug White started White Industries in his garage in Marin County, California, in 1978. Besides precision-made freehubs<\/a>, White Industries produces bottom brackets<\/a>, freewheels, headsets<\/a> and cranksets<\/a>.<\/p>\n

\"""\"<\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/picture><\/div>
Alec White is taking over from his dad Doug.<\/span><\/figcaption> White Industries <\/i><\/span><\/div>\n

After retiring in 2020, he handed over to his son Alec, who will continue running White Industries and oversee Rolf Prima and Astral Cycling.<\/p>\n

General manager of both wheel brands, Jimmy Krigbaum, will remain in charge at their Oregon hub.<\/p>\n

Former owner of Rolf Prima and Astral Cycling, Brian Roddy, will leave the companies. White Industries says it does not plan any other staff changes.<\/p>\n

Rolf Prima co-founder Rolf Dietrich invented paired spokes in 1996. The innovation saw pairs of spokes attached to the rim in a bid to nullify left and right outward pulling forces.<\/p>\n

This allows wheels to be built with a lighter rim and fewer spokes, lowering weight and improving aerodynamics, according to the brand.<\/p>\n

Dietrich incorporated the technology into Rolf Vector Pro tubular wheels. Rolf sponsored the US Postal Service Team in 1999 when Lance Armstrong<\/a> rode the wheels on a Trek 5500<\/a> to his first Tour de France victory.<\/p>\n

After Rolf\u2019s contract with Trek ended, Dietrich rolled out Rolf Prima with Roddy and others in 2002.<\/p>\n

Rolf Prima released its first carbon tubular wheels in 2006. Its first carbon clinchers came in 2012 when the brand also re-entered the mountain bike wheels<\/a> market.<\/p>\n

\"""\"<\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/picture><\/div>
White Industries has bought Rolf Prima and its sister brand Astral.<\/span><\/figcaption> White Industries <\/i><\/span><\/div>\n

By 2016, Rolf Prima was making both aluminium and carbon rims in-house in Oregon.<\/p>\n

The company set up Astral Cycling in 2017. It makes standard drilled rims, traditionally laced road bike wheels<\/a>, adventure\/gravel wheels<\/a> and components, such as seatposts<\/a>.<\/p>\n

In 2019, Rolf Prima redesigned its rim profiles to make them wider and tubeless<\/a> compatible.<\/p> <\/body><\/html>\n

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