{"id":58168,"date":"2024-01-08T13:45:52","date_gmt":"2024-01-08T12:45:52","guid":{"rendered":"http:\/\/6aae8546-2eca-4939-9f35-480afd09ba68"},"modified":"2024-01-08T14:59:50","modified_gmt":"2024-01-08T13:59:50","slug":"orange-bikes-appoints-administrators-after-folding-factory-race-team","status":"publish","type":"rss_feed","link":"https:\/\/c01.purpledshub.com\/cyclingplus\/rss_feed\/orange-bikes-appoints-administrators-after-folding-factory-race-team\/","title":{"rendered":"Orange Bikes appoints administrators after folding factory race team"},"content":{"rendered":"

British bike manufacturer facing administration days after announcing discontinued factory team support <\/p>

By <\/p>

Published: Monday, 08 January 2024 at 12:45 PM<\/p>

\n\n

Orange Bikes has filed a notification that it is appointing administrators to take control of the company.<\/p>

The news comes after the British manufacturer announced it would not be supporting a factory team for 2024.<\/p>

Orange cited rising costs and market trajectory for this decision, saying: \u201cWith so much uncertainty in the bike industry, challenges around the future of the Enduro World Cup Series and the sheer cost of running a competitive Factory-level team, we\u2019re pressing pause.\u201d<\/p>

Orange’s single-pivot design was one of the earliest suspension linkages in mountain biking. – Ian Linton \/ Immediate Media<\/figcaption><\/figure>

Founded in 1988, Orange is best known for its single-pivot aluminium mountain bikes, many of which have become cult classics.<\/p>

Orange\u2019s current range consists of 33 models, spanning mountain bikes, road bikes, gravel bikes, hybrid bikes and children’s bikes.<\/p>

Of these, the relaunched Orange Patriot<\/a> was the latest to be released by the brand, with all bikes still available to order through Orange\u2019s website.<\/p>

\"Orange
Orange Bikes is based in Halifax, UK. – Andy Lloyd<\/figcaption><\/figure>

While appointing administrators is a warning sign of the financial situation at Orange, we can\u2019t yet say whether this will be the end of the brand.<\/p>

Orange is not the only company suffering in the face of challenging market conditions. Online retailer Wiggle announced it was appointing administrators<\/a> in October.<\/p>

The drop-off in demand across the cycling industry is often attributed to a boom in bicycle sales during the COVID-19 lockdown.<\/p>

Many industry players have been left with too much stock, reducing overall demand and leading to this downturn.<\/p> <\/body><\/html>\n

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