Certified B Corporations are businesses that are \u201ca force for good\u201d, setting high standards for social and environmental performance and balancing \u201cprofit with purpose\u201d, according to B Lab, the nonprofit organisation that awards the certification.\u00a0<\/p>
Earning B Corp Certification<\/h2>Brompton doesn’t need B Corp Certification \u2013 but it still has advantages. – Brompton<\/figcaption><\/figure>To receive B Corp certification, a company must complete a B Impact Assessment, answering 300 questions across five topics \u2013 governance, workers, community, environment and customers \u2013 and achieve at least 80 points to qualify.\u00a0<\/p>
According to its new sustainability report, Brompton achieved an overall score of 85.1. On \u2018environment\u2019, Brompton scored 16.4, in part thanks to its Bike Hire scheme, which it estimates has helped avoid 208 tonnes of carbon emissions, and cutting its factory waste in half over the last five years.\u00a0<\/p>
Brompton scored the most points for \u2018workers\u2019 \u2013 22.7 \u2013 citing its status as a Living Wage employer, among other benefits.\u00a0<\/p>
Brompton is vocal about its commitment to reducing emissions through manufacturing \u2013 including plans for a new factory<\/a> \u2013 and promoting active travel. So, why seek B Corp Certification?<\/p>\u201cThe truth is we sort of don\u2019t need to [have B Corp Certification] \u2013 because we\u2019re doing it anyway,\u201d says Butler-Adams.\u00a0<\/p>
\u201c\u200b\u200bBut B Corp status has a sufficient level of recognition that it does mean something\u2026 it\u2019s probably the most respected accreditation.\u201d<\/p>![\"Portrait](\"https:\/\/c02.purpledshub.com\/uploads\/sites\/39\/2024\/01\/Will-Butler-Adams-2.jpg\")
Will Butler-Adams: \u201cThe bike industry is probably behind the automotive industry\u201d. – Brompton<\/figcaption><\/figure>Butler-Adams says B Corp Certification also helps companies on their journeys towards environmental and social responsibility.<\/p>
The third-party approval of a B Corp Certification can also be seen to give credibility to a company\u2019s activities and a dose of good publicity. But Butler-Adams emphasises how the \u201cB Corp community shares best practices, so it can help us on our journey to develop and to grow.\u201d<\/p>
Butler-Adams says Brompton already audits its suppliers on health and safety, sustainability, community and staffing, but the B Corp Certification gives it more leverage.<\/p>
\u201cIf we can be a B Corp ourselves, it gives us more credibility when we\u2019re going in there and saying \u2018Wow guys, you shouldn\u2019t be doing this, and you should be doing that\u2019.\u201d<\/p>
More to be done<\/h2>![\"Brompton](\"https:\/\/c02.purpledshub.com\/uploads\/sites\/39\/2024\/01\/Brompton-Factory-Brazing-area-with-bike-2.jpg\")
Metal is the \u201chardest nut to crack\u201d. – Brompton<\/figcaption><\/figure>Butler-Adams says the cycling industry needs to do more to tackle its environmental impact<\/a> and suggests the lack of B Corp-certified companies in the industry is because the products themselves can play a part in reducing emissions<\/a>.\u00a0<\/p>\u201cThe bike industry is, by its nature very green, but when you look under the carpet, the supply chain, how the bike industry operates, is not green,\u201d he says.<\/p>
Butler-Adams says companies in Europe and North America are keen to move quickly when it comes to environmental issues, but points to the supply chain in Asia as being behind.\u00a0<\/p>
\u201cTaiwan, even though it\u2019s producing outstanding quality, hasn\u2019t got there,\u201d he says. \u201cYou start speaking to people about whether they\u2019ve switched their electricity to green electricity \u2013 the easiest thing that everybody ought to be doing \u2013 and they look at you like you\u2019re some sort of weirdo.\u201d<\/p>
\u201cThe bike industry is probably behind the automotive industry, and other industries, in really tackling its supply chain,\u201d he says, citing issues such as who is making componentry, where effluent goes and the production of aluminium and steel.<\/p>
Metal is the \u201chardest nut to crack\u201d when it comes to creating a low-emissions product, according to Butler-Adams, but Brompton has begun to address this issue.<\/p>
Last year, it partnered with Hydro, an aluminium and energy company that will supply Brompton with recycled aluminium and help it reduce its carbon footprint.<\/p>
Butler-Adams reckons 20 per cent of Brompton\u2019s parts are aluminium \u2013 including cranks, brake calipers and handlebars \u2013 and believes it\u2019s possible to get \u201cvery, very close\u201d to a zero-carbon product in the future.\u00a0<\/p> <\/body><\/html>\n
","protected":false},"excerpt":{"rendered":"Will Butler-Adams says environmental impact of supply chains must improve, as brand awarded B Corp Certification <\/p>\n","protected":false},"author":24,"featured_media":58173,"template":"","categories":[1],"acf":{"readingTimeMinutes":"4"},"uagb_featured_image_src":{"full":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2024\/01\/cycling-needs-to-catch-up-with-car-industry-on-sustainability-says-brompton-ceo.jpg",2000,1333,false],"thumbnail":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2024\/01\/cycling-needs-to-catch-up-with-car-industry-on-sustainability-says-brompton-ceo-150x150.jpg",150,150,true],"medium":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2024\/01\/cycling-needs-to-catch-up-with-car-industry-on-sustainability-says-brompton-ceo-300x200.jpg",300,200,true],"medium_large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2024\/01\/cycling-needs-to-catch-up-with-car-industry-on-sustainability-says-brompton-ceo-768x512.jpg",768,512,true],"large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2024\/01\/cycling-needs-to-catch-up-with-car-industry-on-sustainability-says-brompton-ceo-1024x682.jpg",800,533,true],"1536x1536":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2024\/01\/cycling-needs-to-catch-up-with-car-industry-on-sustainability-says-brompton-ceo-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2024\/01\/cycling-needs-to-catch-up-with-car-industry-on-sustainability-says-brompton-ceo.jpg",2000,1333,false]},"uagb_author_info":{"display_name":"importmanagerhub@sprylab.com","author_link":"https:\/\/c01.purpledshub.com\/cyclingplus\/author\/importmanagerhubsprylab-com\/"},"uagb_comment_info":0,"uagb_excerpt":"Will Butler-Adams says environmental impact of supply chains must improve, as brand awarded B Corp Certification","_links":{"self":[{"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/rss_feed\/58172"}],"collection":[{"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/rss_feed"}],"about":[{"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/types\/rss_feed"}],"author":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/users\/24"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/media\/58173"}],"wp:attachment":[{"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/media?parent=58172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/categories?post=58172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
To receive B Corp certification, a company must complete a B Impact Assessment, answering 300 questions across five topics \u2013 governance, workers, community, environment and customers \u2013 and achieve at least 80 points to qualify.\u00a0<\/p>
According to its new sustainability report, Brompton achieved an overall score of 85.1. On \u2018environment\u2019, Brompton scored 16.4, in part thanks to its Bike Hire scheme, which it estimates has helped avoid 208 tonnes of carbon emissions, and cutting its factory waste in half over the last five years.\u00a0<\/p>
Brompton scored the most points for \u2018workers\u2019 \u2013 22.7 \u2013 citing its status as a Living Wage employer, among other benefits.\u00a0<\/p>
Brompton is vocal about its commitment to reducing emissions through manufacturing \u2013 including plans for a new factory<\/a> \u2013 and promoting active travel. So, why seek B Corp Certification?<\/p> \u201cThe truth is we sort of don\u2019t need to [have B Corp Certification] \u2013 because we\u2019re doing it anyway,\u201d says Butler-Adams.\u00a0<\/p> \u201c\u200b\u200bBut B Corp status has a sufficient level of recognition that it does mean something\u2026 it\u2019s probably the most respected accreditation.\u201d<\/p> Butler-Adams says B Corp Certification also helps companies on their journeys towards environmental and social responsibility.<\/p> The third-party approval of a B Corp Certification can also be seen to give credibility to a company\u2019s activities and a dose of good publicity. But Butler-Adams emphasises how the \u201cB Corp community shares best practices, so it can help us on our journey to develop and to grow.\u201d<\/p> Butler-Adams says Brompton already audits its suppliers on health and safety, sustainability, community and staffing, but the B Corp Certification gives it more leverage.<\/p> \u201cIf we can be a B Corp ourselves, it gives us more credibility when we\u2019re going in there and saying \u2018Wow guys, you shouldn\u2019t be doing this, and you should be doing that\u2019.\u201d<\/p> Butler-Adams says the cycling industry needs to do more to tackle its environmental impact<\/a> and suggests the lack of B Corp-certified companies in the industry is because the products themselves can play a part in reducing emissions<\/a>.\u00a0<\/p> \u201cThe bike industry is, by its nature very green, but when you look under the carpet, the supply chain, how the bike industry operates, is not green,\u201d he says.<\/p> Butler-Adams says companies in Europe and North America are keen to move quickly when it comes to environmental issues, but points to the supply chain in Asia as being behind.\u00a0<\/p> \u201cTaiwan, even though it\u2019s producing outstanding quality, hasn\u2019t got there,\u201d he says. \u201cYou start speaking to people about whether they\u2019ve switched their electricity to green electricity \u2013 the easiest thing that everybody ought to be doing \u2013 and they look at you like you\u2019re some sort of weirdo.\u201d<\/p> \u201cThe bike industry is probably behind the automotive industry, and other industries, in really tackling its supply chain,\u201d he says, citing issues such as who is making componentry, where effluent goes and the production of aluminium and steel.<\/p> Metal is the \u201chardest nut to crack\u201d when it comes to creating a low-emissions product, according to Butler-Adams, but Brompton has begun to address this issue.<\/p> Last year, it partnered with Hydro, an aluminium and energy company that will supply Brompton with recycled aluminium and help it reduce its carbon footprint.<\/p> Butler-Adams reckons 20 per cent of Brompton\u2019s parts are aluminium \u2013 including cranks, brake calipers and handlebars \u2013 and believes it\u2019s possible to get \u201cvery, very close\u201d to a zero-carbon product in the future.\u00a0<\/p> <\/body><\/html>\n Will Butler-Adams says environmental impact of supply chains must improve, as brand awarded B Corp Certification <\/p>\n","protected":false},"author":24,"featured_media":58173,"template":"","categories":[1],"acf":{"readingTimeMinutes":"4"},"uagb_featured_image_src":{"full":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2024\/01\/cycling-needs-to-catch-up-with-car-industry-on-sustainability-says-brompton-ceo.jpg",2000,1333,false],"thumbnail":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2024\/01\/cycling-needs-to-catch-up-with-car-industry-on-sustainability-says-brompton-ceo-150x150.jpg",150,150,true],"medium":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2024\/01\/cycling-needs-to-catch-up-with-car-industry-on-sustainability-says-brompton-ceo-300x200.jpg",300,200,true],"medium_large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2024\/01\/cycling-needs-to-catch-up-with-car-industry-on-sustainability-says-brompton-ceo-768x512.jpg",768,512,true],"large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2024\/01\/cycling-needs-to-catch-up-with-car-industry-on-sustainability-says-brompton-ceo-1024x682.jpg",800,533,true],"1536x1536":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2024\/01\/cycling-needs-to-catch-up-with-car-industry-on-sustainability-says-brompton-ceo-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2024\/01\/cycling-needs-to-catch-up-with-car-industry-on-sustainability-says-brompton-ceo.jpg",2000,1333,false]},"uagb_author_info":{"display_name":"importmanagerhub@sprylab.com","author_link":"https:\/\/c01.purpledshub.com\/cyclingplus\/author\/importmanagerhubsprylab-com\/"},"uagb_comment_info":0,"uagb_excerpt":"Will Butler-Adams says environmental impact of supply chains must improve, as brand awarded B Corp Certification","_links":{"self":[{"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/rss_feed\/58172"}],"collection":[{"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/rss_feed"}],"about":[{"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/types\/rss_feed"}],"author":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/users\/24"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/media\/58173"}],"wp:attachment":[{"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/media?parent=58172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/categories?post=58172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}More to be done<\/h2>
","protected":false},"excerpt":{"rendered":"