But Orange Bikes now looks set to continue trading after a restructuring process. <\/p>
Streamlined operations<\/h2>Orange Bikes has acquired its frame manufacturing partner. – Andy Lloyd<\/figcaption><\/figure>When it announced the appointment of administrators<\/a>, following the folding of its factory race team, Orange Bikes cited rising costs and market trajectory as the reasons for the decision.\u00a0<\/p>To continue under Ash Ball, Orange Bikes says it has restructured its business and its associated companies.\u00a0<\/p>
Orange Bikes has acquired its UK frame manufacturing partner. \u201cWith this acquisition, we will be able to streamline our operations and create a more efficient production process,\u201d Orange Bikes said in its announcement.\u00a0<\/p>
The facility, two miles from Orange Bikes’ current headquarters in Halifax, North Yorkshire, will be the new home for Orange Bikes, housing frame fabrication and bike assembly.\u00a0<\/p>
\u201cFrom the delivery of the aluminium for which we are famed, at one end of the factory, to the shipment of complete bikes from the other, we will have a seamless and efficient workflow,\u201d the brand says.<\/p>
35 more years?<\/h2>![\"Male](\"https:\/\/c02.purpledshub.com\/uploads\/sites\/39\/2024\/01\/Male-mountain-biker-Alex-Evans-riding-an-Orange-Patriot-in-2000.-Photo-credit-Alex-Evans-copy.jpg\")
BikeRadar’s senior technical editor Alex Evans riding an Orange Bikes Patriot in his early racing days. – Alex Evans<\/figcaption><\/figure>Orange Bikes was founded in 1988 and helped shape many people\u2019s experience of mountain biking<\/a>, including BikeRadar’s senior technical editor, Alex Evans.\u00a0<\/p>The brand says the restructuring \u201censures a promising future for British bike manufacturing in West Yorkshire for at least another 35 years\u201d.<\/p>
It says the decision means Orange Bikes has been able to preserve jobs.\u00a0<\/p>
Orange Bikes’ turbulent period is indicative of wider trends in the British cycling industry, with Wiggle entering administration<\/a> in October last year.<\/p>
When it announced the appointment of administrators<\/a>, following the folding of its factory race team, Orange Bikes cited rising costs and market trajectory as the reasons for the decision.\u00a0<\/p> To continue under Ash Ball, Orange Bikes says it has restructured its business and its associated companies.\u00a0<\/p> Orange Bikes has acquired its UK frame manufacturing partner. \u201cWith this acquisition, we will be able to streamline our operations and create a more efficient production process,\u201d Orange Bikes said in its announcement.\u00a0<\/p> The facility, two miles from Orange Bikes’ current headquarters in Halifax, North Yorkshire, will be the new home for Orange Bikes, housing frame fabrication and bike assembly.\u00a0<\/p> \u201cFrom the delivery of the aluminium for which we are famed, at one end of the factory, to the shipment of complete bikes from the other, we will have a seamless and efficient workflow,\u201d the brand says.<\/p> Orange Bikes was founded in 1988 and helped shape many people\u2019s experience of mountain biking<\/a>, including BikeRadar’s senior technical editor, Alex Evans.\u00a0<\/p> The brand says the restructuring \u201censures a promising future for British bike manufacturing in West Yorkshire for at least another 35 years\u201d.<\/p> It says the decision means Orange Bikes has been able to preserve jobs.\u00a0<\/p> Orange Bikes’ turbulent period is indicative of wider trends in the British cycling industry, with Wiggle entering administration<\/a> in October last year.<\/p>35 more years?<\/h2>