{"id":59807,"date":"2024-02-19T15:00:00","date_gmt":"2024-02-19T14:00:00","guid":{"rendered":"http:\/\/d7447bce-7809-4d7a-9aa0-033b819c8719"},"modified":"2024-02-20T13:01:13","modified_gmt":"2024-02-20T12:01:13","slug":"exclusive-first-look-new-atherton-s-range-promises-higher-tier-performance-at-lower-price","status":"publish","type":"rss_feed","link":"https:\/\/c01.purpledshub.com\/cyclingplus\/rss_feed\/exclusive-first-look-new-atherton-s-range-promises-higher-tier-performance-at-lower-price\/","title":{"rendered":"Exclusive first look | New Atherton S-range promises higher-tier performance at lower price"},"content":{"rendered":"<p class=\"rssexcerpt\">British brand unveils cheaper aluminium mountain bikes to complement A-range <\/p><p class=\"rssauthor\">By Nick Clark\n      <\/p><p class=\"rssbyline\">Published: Monday, 19 February 2024 at 14:00 PM<\/p><hr class=\"no-tts wp-block-separator\"\/><?xml version=\"1.0\" encoding=\"UTF-8\" standalone=\"yes\"?>\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p>Atherton Bikes is set to release a new range of lower-priced aluminium bikes, complementing its existing carbon and titanium-lugged line-up.\u00a0<\/p><p>The new S-range will feature a lug-and-tube constructed <a href=\"https:\/\/www.bikeradar.com\/advice\/buyers-guides\/bike-frame-materials\">aluminium frame<\/a>, as opposed to the brand&#8217;s current carbon-tubed and titanium-lugged options.<\/p><p>There will be fewer frame options than on the A-range bikes, with 12 standard sizes \u2013 10 fewer than the brand\u2019s more expensive bikes.<\/p><p>A DW suspension linkage is still used on the bikes, though this has been revised to a simpler DW4 design. It has 10 bearings, rather than the 18 found in Atherton\u2019s DW6 design.<\/p><p>It\u2019s not yet known which individual models will be included in the range, but prices are set to start at \u00a34,800 for a full build.<\/p><p>The range will be released throughout the year, so watch BikeRadar for more information.<\/p><h2 class=\"wp-block-heading\" id=\"h-aluminium-atherton\">Aluminium Atherton<\/h2><figure class=\"wp-block-image size-full\"><figcaption class=\"wp-element-caption\">Dan Griffiths \/ Moonhead Media<\/figcaption><\/figure><p>The bikes will continue to be manufactured in Wales at the brand\u2019s Machynlleth facility, where leaked images of a prototype bike were taken last week.<\/p><p>Atherton says the \u2018S\u2019 in S-range stands for subtractive, describing the bike-manufacturing process, which sees the lugs being CNC\u2019d as opposed to the <a href=\"https:\/\/www.bikeradar.com\/features\/atherton-bikes\">3D-printed variants<\/a> on the A-range bikes.<\/p><p>This process takes less time and will enable the brand to make a greater volume of bikes, compared to the A-range.<\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"3221\" height=\"2147\" src=\"https:\/\/c02.purpledshub.com\/uploads\/sites\/39\/2024\/02\/Atherton-S-Range-tabletop.png\" alt=\"Atherton S-Range tabletop at Dyfi Bike Park\" class=\"wp-image-817434\"\/><figcaption class=\"wp-element-caption\">Dan Griffiths \/ Moonhead Media<\/figcaption><\/figure><p>Dan Atherton, the brand&#8217;s founder and ex-downhill racer, says: \u201cAll the characteristics and personality of the A-range \u2013 like perfect fit, geometry and playful ride feel \u2013 will be carried through into this new S-range.\u201d<\/p><p>Further details will follow with the official launch of the bikes next week.<\/p> <\/body><\/html>\n<hr class=\"no-tts wp-block-separator\"\/>","protected":false},"excerpt":{"rendered":"<p>British brand unveils cheaper aluminium mountain bikes to complement A-range <\/p>\n","protected":false},"author":24,"featured_media":59808,"template":"","categories":[1],"acf":{"readingTimeMinutes":"2"},"uagb_featured_image_src":{"full":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2024\/02\/exclusive-first-look-new-atherton-s-range-promises-higher-tier-performance-at-lower-price.png",4280,2853,false],"thumbnail":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2024\/02\/exclusive-first-look-new-atherton-s-range-promises-higher-tier-performance-at-lower-price-150x150.png",150,150,true],"medium":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2024\/02\/exclusive-first-look-new-atherton-s-range-promises-higher-tier-performance-at-lower-price-300x200.png",300,200,true],"medium_large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2024\/02\/exclusive-first-look-new-atherton-s-range-promises-higher-tier-performance-at-lower-price-768x512.png",768,512,true],"large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2024\/02\/exclusive-first-look-new-atherton-s-range-promises-higher-tier-performance-at-lower-price-1024x683.png",800,534,true],"1536x1536":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2024\/02\/exclusive-first-look-new-atherton-s-range-promises-higher-tier-performance-at-lower-price-1536x1024.png",1536,1024,true],"2048x2048":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2024\/02\/exclusive-first-look-new-atherton-s-range-promises-higher-tier-performance-at-lower-price-2048x1365.png",2048,1365,true]},"uagb_author_info":{"display_name":"importmanagerhub@sprylab.com","author_link":"https:\/\/c01.purpledshub.com\/cyclingplus\/author\/importmanagerhubsprylab-com\/"},"uagb_comment_info":0,"uagb_excerpt":"British brand unveils cheaper aluminium mountain bikes to complement A-range","_links":{"self":[{"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/rss_feed\/59807"}],"collection":[{"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/rss_feed"}],"about":[{"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/types\/rss_feed"}],"author":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/users\/24"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/media\/59808"}],"wp:attachment":[{"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/media?parent=59807"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/categories?post=59807"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}