{"id":65605,"date":"2024-06-09T17:00:00","date_gmt":"2024-06-09T15:00:00","guid":{"rendered":"http:\/\/b352a912-edc7-45b5-8f8e-4a100c19dc82"},"modified":"2024-06-09T17:25:23","modified_gmt":"2024-06-09T15:25:23","slug":"is-gravel-racing-saving-the-us-cycling-scene-we-speak-to-riders-team-owners-and-event-organisers-to-find-out","status":"publish","type":"rss_feed","link":"https:\/\/c01.purpledshub.com\/cyclingplus\/rss_feed\/is-gravel-racing-saving-the-us-cycling-scene-we-speak-to-riders-team-owners-and-event-organisers-to-find-out\/","title":{"rendered":"Is gravel racing saving the US cycling scene? We speak to riders, team owners and event organisers to find out"},"content":{"rendered":"<p class=\"rssexcerpt\">Gravel booms while road shrivels, but many insist the two are complementary <\/p><p class=\"rssauthor\">By <\/p><p class=\"rssbyline\">Published: Sunday, 09 June 2024 at 15:00 PM<\/p><hr class=\"no-tts wp-block-separator\"\/><?xml version=\"1.0\" encoding=\"UTF-8\" standalone=\"yes\"?>\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p>Two parallel trends exist in the United States at the moment: road racing, especially at the professional level, has been on a steep decline, while gravel racing, which is primarily an amateur, participatory sport, is going gangbusters.<\/p><p>Gone in the US are major pro stage races such as the Amgen Tour of California, the Tour de Georgia, the Tour of Utah and others \u2013 and with them the number of pro teams has dwindled.<\/p><p>Ten years ago, the US had 19 professional teams at the UCI level. This year, there are 11, and the major squads such as EF Education and Lidl-Trek operate almost exclusively in Europe.\u00a0<\/p><p>At the amateur level, participation in road racing is also on the decline.\u00a0<\/p><p>Meanwhile, gravel events continue to explode around the US, with Unbound Gravel attracting 5,000 riders, SBT GRVL selling out at 3,000 riders and scores of other events catering almost entirely to amateur participants.\u00a0<\/p><p>There are professional gravel racers, but with a few notable exceptions, such as three-person teams supported by Trek and Santa Cruz, these pro riders exist almost exclusively as individuals, not as part of the large-roster squads seen on the road.<\/p><p>Has <a href=\"https:\/\/www.bikeradar.com\/features\/routes-and-rides\/gravel-racing\">gravel racing<\/a> replaced road racing? Is gravel saving US racing? It\u2019s not quite that simple, say many veterans of both disciplines, team managers and race organisers.<\/p><h2 class=\"wp-block-heading\" id=\"h-gravel-supporting-road\">Gravel supporting road<\/h2><figure class=\"wp-block-image size-full\"><figcaption class=\"wp-element-caption\">Races such as the Tour de Georgia are no more. &#8211; Doug Pesinger \/ Getty Images<\/figcaption><\/figure><p>\u201cIt\u2019s not a replacement; it\u2019s not an either\/or situation,\u201d Tim Johnson, a former professional American cyclist who raced internationally in a variety of disciplines, tells BikeRadar. \u201cOne way to look at it is that riders have more options now, rather than less.<\/p><p>\u201cAt the same time, there aren\u2019t 10 US-based UCI Continental teams to choose from for pro riders. California, Georgia, Missouri, [The Tour of] Albert and [Tour de] Beauce [in Canada] are gone,\u201d Johnson adds. \u201cIn terms of UCI races, there is a decline in US-based [road] racing.\u201d<\/p><p>Eric Hill founded Project Echelon in 2015 and says his job running the US-based UCI Continental team has become more challenging in the current landscape. But he\u2019s not about to throw in the towel on road racing.\u00a0<\/p><p>\u201cIs gravel killing road? That\u2019s not the story. You read that enough times, though, and you start to believe it,\u201d Hill says. \u201cMy take on gravel is that it gets people on bikes and that\u2019s a good thing. It\u2019s our responsibility and the media\u2019s responsibility to not create haves and have-nots between road and gravel.\u00a0<\/p><p>\u201cFor whatever reason, we in cycling are really good at separating people instead of bringing people together. Road is equally guilty of it, pooh-poohing gravel instead of saying it\u2019s an interesting discipline.\u201d<\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1682\" src=\"https:\/\/c02.purpledshub.com\/uploads\/sites\/39\/2024\/06\/GettyImages-73948498-scaled.jpg\" alt=\"Overall winner Janez Brajkovic of Slovenia, riding for the Discovery Channel Pro Cycling Team, is doused with champagne by teammate Levi Leipheimer as teammates George Hincapie and Pavel Padrnos (R) celebrate on the podium after earning the Fast Team award following the final Stage Seven of the Tour de Georgia 2007.\" class=\"wp-image-866458\"\/><figcaption class=\"wp-element-caption\">Janez Brajkovic, Levi Leipheimer, George Hincapie and Pavel Padrnos celebrating at the Tour de Georgia 2007. &#8211; Doug Pesinger \/ Getty Images<\/figcaption><\/figure><p>Like Johnson, Hill believes gravel can complement road racing. \u201cIt\u2019s supplementary to road racing,\u201d he adds. \u201cThat\u2019s where we\u2019re going with it. It is a great way to build community, to test depth and skills, to work on bike skills and all these things. Let\u2019s not knock it down, but it\u2019s definitely not a replacement for road racing, it\u2019s a supplement to road racing.\u201d<\/p><p>Amy Charity is the co-founder and co-owner of gravel events SBT GRVL and FNLD GRVL, and raced professionally on the road. She echoes the sentiment shared by Johnson and Hill, while acknowledging that top-level racing opportunities have diminished for road-focused riders in the United States.<\/p><p>\u201cI don\u2019t think gravel has replaced road; there is still a space for both,\u201d Charity says. \u201cRoad racing has certainly declined a lot. Looking back on my racing days, California, Utah, Colorado, Philly\u2026 most of them don\u2019t exist anymore. <\/p><p>&#8220;That said, I don\u2019t think there is a future where there are no more crits, road races, time trials. We often see roadies at our events who do both road and gravel, and the same for mountain bikers.\u201d\u00a0<\/p><h2 class=\"wp-block-heading\" id=\"h-for-participants-old-and-new\">For participants old and new<\/h2><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1066\" src=\"https:\/\/c02.purpledshub.com\/uploads\/sites\/39\/2024\/06\/EMILY-SIERRA-%2540em.sierra-2023-FoCo-Fondo-60-1.jpg\" alt=\"Start gate at FoCo Fondo gravel race.\" class=\"wp-image-866482\" data-recalc-dims=\"1\"\/><figcaption class=\"wp-element-caption\">The FoCo Fondo gravel event in Colorado attracts more than 2,000 participants. &#8211; Emily Taylor<\/figcaption><\/figure><p>There are a few ways to compare the momentum of gravel and road, and it\u2019s helpful to look at amateur participation and professional riders separately.\u00a0<\/p><p>For participants, gravel can mean racing or just completing a distance, more akin to mass-participation running events. In the US, most road races are organised with the cooperation of USA Cycling, which, much like British Cycling, categorises riders by experience and skill level. Gravel, by contrast, has no such centralised governing body and no racing licence is required.\u00a0<\/p><p>This makes it easier to get into gravel, Charity says, and it&#8217;s a key factor in lowering the barrier to entry.<\/p><p>\u201cThere are very few barriers to entry for gravel; you need a bike and you go onto a website and sign up,\u201d Charity says. \u201cFor road, you have to figure out, what category am I? What licence do I need? Because of that, gravel is simple. You sign up with your parents, your friends or your kids and you can all race together.<\/p><p>\u201cThat\u2019s one side, but many promoters work year-round to make gravel more inclusive, to make people know they can come to gravel events and feel welcome because of all the opportunities and variety.\u201d\u00a0<\/p><p>Husband-and-wife team Zack and Whitney Allison got their start in pro road racing, and the couple now both race gravel and put on the gravel event FoCo Fondo in Colorado, which attracts more than 2,000 participants.\u00a0<\/p><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1067\" height=\"1334\" src=\"https:\/\/c02.purpledshub.com\/uploads\/sites\/39\/2024\/06\/EMILY-SIERRA-%2540em.sierra-2023-FoCo-Fondo-136-2-1.jpg\" alt=\"Shot of riders cycling on gravel road at FoCo Fondo gravel race.\" class=\"wp-image-866485\" data-recalc-dims=\"1\"\/><figcaption class=\"wp-element-caption\">Gravel events can cost less than road events. &#8211; Emily Taylor<\/figcaption><\/figure><p>While not easy to stage, gravel events can be permitted and carried out with less cost than road events, according to Zack Allison.<\/p><p>\u201cFoCo Fondo, and other gravel events in our area, feel quite a bit more sustainable from a few different perspectives of promotion,\u201d he says.\u00a0<\/p><p>\u201cWe can produce a larger racing event in waves [of riders] with road controls and neutral sectors, and with routes that leave pretty close to downtown Fort Collins. The City and County both understand there&#8217;s a positive economic impact to them and pretty low impact on traffic, being mostly on rural gravel roads.&#8221;<\/p><p>Allison says if they tried to recreate the event as a road race, the impact on driving would be \u201cenormous\u201d and the chance of getting the authorities on board much lower.<\/p><p>\u201cAnother aspect of sustainability is that the costs overall are lower and more scalable,\u201d he adds. \u201cWe can have nearly any type of rider participate, from a 12-mile trail route with kids to a 118-mile race with gravel pros seeking to win money.\u00a0<\/p><p>\u201cWe&#8217;re not subject to USAC or UCI rules and regulations. You don&#8217;t need a licence to race. Each wave is for distance, with all scoring categories riding together. This allows us to have waves over 500 people with 2,500 estimated starters.\u00a0<\/p><p>\u201cWhile we do have lead and follow vehicles, a fenced-in finish chute, and timing chips and a timing company, we don&#8217;t have to have massive rolling enclosures, USAC course marshals, 50 different categories for age groups and genders that all leave separately.\u00a0<\/p><p>\u201cAll of those things become a burden and take budget away from promoting the event to the\u00a0wider range of people that make up a larger gravel event.\u201d<\/p><p>BikeRadar contacted USA Cycling for statistics and a comment on road racing in the US, but did not hear back.\u00a0<\/p><h2 class=\"wp-block-heading\" id=\"h-privateer-pros\">Privateer pros<\/h2><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1699\" src=\"https:\/\/c02.purpledshub.com\/uploads\/sites\/39\/2024\/06\/GettyImages-990280352-scaled.jpg\" alt=\"Timothy Johnson racing at the World Cup Hofstade cyclocross race in Belgium.\" class=\"wp-image-866459\"\/><figcaption class=\"wp-element-caption\">Timothy Johnson racing at the World Cup Hofstade cyclocross race in Belgium. &#8211; Tim de Waele \/ Getty Images<\/figcaption><\/figure><p>Very much unlike many road events, where amateurs have followed or emulated professionals, gravel began as an amateur endeavour, with a smattering of professional athletes \u2013 many of them recently retired road racers \u2013 racing gravel as a second career.<\/p><p>Johnson raced in Europe on the road before making his way as what we now call a privateer, including in cyclocross. Being a professional gravel racer is now a career option in its own right and gives top-level riders a new option when competing.<\/p><p>\u201cThe higher the elevation gravel racing gets in terms of professionalism, finances and quality of events, it really is about being the best cyclist, which is music to my ears, and riders can have more choices,\u201d he says. \u201cComing from where I did, we were told to specialise and were actively told not to do things that weren\u2019t [road racing].<\/p><p>\u201cWhen I was racing cyclocross, \u2019cross was growing faster than people realised, and I was racing for more money and had more sponsors than people assumed, for many years,\u201d he says. \u201cIt may be similar for some riders now with gravel.\u201d<\/p><p>For Hill with Project Echelon, the dearth of elite racing in the US has proven a challenge and has prompted his team to seek out more racing in Europe.<\/p><p>\u201cIt\u2019s made us be more intentional about what our goals are and how we are going to achieve them,\u201d Hill says. \u201cI don\u2019t know if we would be racing as much in Europe as we would be now, and getting the publicity and attention that we\u2019re getting as a programme if all those US races still existed. I wish they were still there. It supports a bigger ecosystem. We would probably carry a bigger roster.\u201d<\/p><p>\u201cFor American road athletes, there are far fewer opportunities now, and the path to pro cycling is a lot narrower than it used to be,\u201d Hill adds. \u201cWhen I was racing at the pro level, there were 14 teams I put on my list of teams I wanted to get on, plus there were development teams like Hot Tubes, Axeon and Aevolo. At this point in time, we are the only team doing it.\u201d (Aevolo still exists as a development team and <a href=\"https:\/\/efprocycling.com\/racing\/aevolo-cycling-joins-ef-education-easypost-as-its-u23-development-team\/\">recently announced a partnership<\/a> with EF Education for 2025).<\/p><p>SBT GRVL marketing director Ryan Steers says the path to getting a job on a road team is much more circuitous than in gravel. \u201cIn gravel, you can carve your own path,\u201d he tells BikeRadar. \u201cIf you&#8217;re strong, you can win and get noticed. In road, you can\u2019t just sign up for a cat one race and win solo on strength alone. For gravel pros, you\u2019re either fast or you\u2019re good at social media, or both. That\u2019s not a thing in road.\u201d<\/p><p>Allison echoes this sentiment, with up-and-coming riders now heading straight into the gravel scene.\u00a0<\/p><p>\u201cAt nearly every race I&#8217;ve been to this year, which is about 10 on two continents, there&#8217;s more young people jumping straight into gravel and seeking out a career right away,\u201d he says. \u201cGravel has a ton of brand support, and with good results, privateers with good social media and contacts can hack out a decent pro lifestyle in gravel alone.<\/p><p>\u201cGoing from gravel to road is probably much harder; you have less knowledge of tactics, teamwork and the mechanics of road racing, on top of all the rules and licensing systems.\u201d<\/p><h2 class=\"wp-block-heading\" id=\"h-window-of-opportunity\">Window of opportunity<\/h2><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/c02.purpledshub.com\/uploads\/sites\/39\/2024\/06\/GettyImages-1234137102-scaled.jpg\" alt=\"Garmin Unbound Gravel Race: Rear view of cyclists in action during race.\" class=\"wp-image-866464\"\/><figcaption class=\"wp-element-caption\">The increase in gravel&#8217;s popularity may reduce opportunities for pro athletes. &#8211; Nils Nilsen \/ Getty Images<\/figcaption><\/figure><p>While gravel has been cycling\u2019s booming discipline over the past decade, Allison believes the increased popularity \u2013 and number of riders trying to \u2018make it\u2019 \u2013 will ultimately reduce the number of opportunities for pro athletes.\u00a0<\/p><p>\u201cThe money in brand support is slowing down and getting spread out,\u201d he says. \u201cI think the window to actually make enough money to consider yourself pro in gravel is closing.\u00a0<\/p><p>\u201cI think the best pathway overall is to pick a field and stick to it. If you love road racing and want to move up through the ranks and get on a team that pays \u2013 there&#8217;s like two [in the US] \u2013 then do that and stick with it. If you love the mixed-terrain lifestyle and you want to race and gain contacts, results, sponsors and work the social media well, then commit to that.<\/p><p>\u201cIn general, unless you&#8217;re a WorldTour rider, be prepared to race, train, seek sponsorship and have another side hustle. The \u2018I just race bikes for a living\u2019 model has been dead for some time and if you dig just a little bit or have honest conversations with even the top gravel pros currently, you&#8217;ll find they&#8217;re running an event, have a successful podcast, or a part-time job to cover costs and keep the lifestyle.\u201d<\/p><p>In his role of soliciting funding for his UCI Continental road team, Hill believes gravel privateers have affected the overall financial picture and some brands invest in gravel at the cost of investing in road racing.<\/p><h2 class=\"wp-block-heading\" id=\"h-financial-competition\">Financial competition<\/h2><figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/c02.purpledshub.com\/uploads\/sites\/39\/2024\/06\/GettyImages-1995168141.jpg\" alt=\"Hugo Scala Jr of The United States and Team Project Echelon Racing sprints during the 8th Tour de la Provence 2024.\" class=\"wp-image-866461\"\/><figcaption class=\"wp-element-caption\">Hugo Scala Jr of Team Project Echelon Racing at the 2024 Tour de la Provence. &#8211; Billy Ceusters \/ Getty Images<\/figcaption><\/figure><p>\u201cOn the competitive side, gravel and privateerism have greatly degraded and hurt the road cycling infrastructure,\u201d Hill says. \u201cIronically, you look at a lot of the gravel pros and most of them come from an elite road pro-cycling background.\u00a0<\/p><p>\u201cThey are diverting funds away from teams and the very programmes that helped them get to where they are. The number of times I have heard that \u2018we would rather support an individual than a team\u2019 is hard to count and hard to hear.\u201d<\/p><p>Hill\u2019s Project Echelon team recently swept the podium at the USA Cycling National Championships in the criterium and took second in the road race \u2013 then the squad headed directly to Europe to race the Tour of Norway. The rest of the year holds more international road racing \u2013\u00a0and a team appearance at SBT GRVL.<\/p><p>\u201cLike I said, gravel is a great supplement to road racing. It just is,\u201d Hill says. \u201cWhen I put together our team\u2019s gravel programme, I told the riders that it will include races that suit you well. I\u2019m not going to send you on a 200-mile adventure that leaves you fatigued and behind in the rest of your programme. <\/p><p>&#8220;With SBT GRVL, Amy and her team put together an extremely well-run event. And they partnered with us to run a military veteran activation.\u201d<\/p><p>Project Echelon is a military veteran non-profit, and outside of the UCI team, it includes veteran riders.\u00a0<\/p><p>\u201cWe are using gravel as part of our mission to bring attention and greater ROI to our sponsors,\u201d Hill says. \u201cThat SBT course does lend itself to team tactics and the skillset that road racers have. So we are going to leverage it and getting a result or a win at that race would be huge.\u201d<\/p> <\/body><\/html>\n<hr class=\"no-tts wp-block-separator\"\/>","protected":false},"excerpt":{"rendered":"<p>Gravel booms while road shrivels, but many insist the two are complementary <\/p>\n","protected":false},"author":24,"featured_media":65606,"template":"","categories":[1,36],"acf":{"readingTimeMinutes":"12"},"uagb_featured_image_src":{"full":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2024\/06\/is-gravel-racing-saving-the-us-cycling-scene-we-speak-to-riders-team-owners-and-event-organisers-to-find-out.jpg",2560,1707,false],"thumbnail":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2024\/06\/is-gravel-racing-saving-the-us-cycling-scene-we-speak-to-riders-team-owners-and-event-organisers-to-find-out-150x150.jpg",150,150,true],"medium":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2024\/06\/is-gravel-racing-saving-the-us-cycling-scene-we-speak-to-riders-team-owners-and-event-organisers-to-find-out-300x200.jpg",300,200,true],"medium_large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2024\/06\/is-gravel-racing-saving-the-us-cycling-scene-we-speak-to-riders-team-owners-and-event-organisers-to-find-out-768x512.jpg",768,512,true],"large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2024\/06\/is-gravel-racing-saving-the-us-cycling-scene-we-speak-to-riders-team-owners-and-event-organisers-to-find-out-1024x683.jpg",800,534,true],"1536x1536":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2024\/06\/is-gravel-racing-saving-the-us-cycling-scene-we-speak-to-riders-team-owners-and-event-organisers-to-find-out-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/c01.purpledshub.com\/uploads\/sites\/43\/2024\/06\/is-gravel-racing-saving-the-us-cycling-scene-we-speak-to-riders-team-owners-and-event-organisers-to-find-out-2048x1366.jpg",2048,1366,true]},"uagb_author_info":{"display_name":"importmanagerhub@sprylab.com","author_link":"https:\/\/c01.purpledshub.com\/cyclingplus\/author\/importmanagerhubsprylab-com\/"},"uagb_comment_info":0,"uagb_excerpt":"Gravel booms while road shrivels, but many insist the two are complementary","_links":{"self":[{"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/rss_feed\/65605"}],"collection":[{"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/rss_feed"}],"about":[{"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/types\/rss_feed"}],"author":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/users\/24"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/media\/65606"}],"wp:attachment":[{"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/media?parent=65605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c01.purpledshub.com\/cyclingplus\/wp-json\/wp\/v2\/categories?post=65605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}