Here’s what we thought of Bloom & Wild’s flower delivery service and subscription model when we put it to the test.
Bloom & Wild is one of the biggest names in flower subscriptions, loved not only for its huge selection of beautiful arrangements, but also for its plants and seasonal gifts such as mini Christmas trees, complete with decorations.
The letterbox-friendly flowers, in particular, are great for anyone out of the house on delivery day. Here’s our review of Bloom & Wild’s flower delivery service.
Our Bloom & Wild flower subscription review
The brand at a glance
- Monthly deliveries from £20
- 3, 6, 12 month or ongoing subscriptions
- Arranged and letterbox deliveries and subscriptions
- B-corp certified and carbon neutral
Ordering
First of all, it’s worth mentioning just how easy it is to navigate Bloom & Wild’s website. The drop-down tabs at the top let you filter the selection by upcoming seasonal events like Mother’s Day and Easter; good gift choices like hampers and food; and occasions, including sympathy flowers and ‘big gestures’.
Click on one of these options and you can then refine the selection further by price, colour, delivery date and whether it’s letterbox-friendly. Choose a particular arrangement and you’ll instantly see the flower varieties and number of stems it includes.
Add any extras, like a vase, prosecco or chocolates, all shown with clear photos, and include a personalised message before finishing your order. We loved the quick and easy check-out process.
If you’re setting up a subscription as opposed to a one-off gift, you can choose which bouquet you receive next and select your preferred delivery date. You even get the chance to add a different gift card with each bouquet.
If you’re after letterbox deliveries, choose one of the brand’s gift subscriptions.
Delivery prices vary between £20 and £25 per month, and you’ll pay less per bouquet the longer your subscription lasts.
While most people know Bloom & Wild for their flowers, the brand also sells a range of other great gift items, such as pampering toiletries, candles and snacks, as well as plants in stylish pots and baskets.
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Price
Individual bouquets range from £20 to £120, while plants come in at around £30 to £75. For gifts, you’ll pay between £19 and £68 (at time of writing).
Overall, we’d say Bloom & Wild offers good value for money, considering the quality of the flowers, customer experience and free delivery.
Delivery
While many of Bloom & Wild’s flowers come as ready-made hand-tied bouquets, both the ones we tested were letterbox-friendly deliveries in slimline boxes with instructions on how to arrange them.
We were impressed with the look of the packaging, which was 100% recyclable and finished with brown paper and a dark green ribbon, which makes it lovely as a gift.
Unboxing
Although the boxes were compact, they came with a personalised message on a pretty card, an information guide covering the flower varieties included, and a pull-out booklet explaining how to arrange and care for the blooms.
There were also two lots of plant food – one to use immediately and another sachet to add on the third day to keep them looking fresh.
The flowers
Bloom & Wild sent us two bouquets: one from the Classic subscription and one from the Seasonal. Both were pretty with delicate, muted tones, and would’ve fit in well in any home. Each had a good selection of blooms and foliage, and arrived on the delivery date looking fresh.
They lasted two weeks, until some blooms started to wilt a little, but others were still going strong over three weeks after delivery. We were able to split the remaining stems into individual bud vases to enjoy them for longer.
When we raised an issue, the brand was quick to respond and resolve it.
As for sustainability, although of course it’s tricky to judge just how eco-friendly an individual bouquet might be, it’s clear Bloom & Wild has made a real effort to reduce its environmental impact. Not only is it a certified B Corp and 100% carbon neutral; it also uses completely recyclable or compostable packaging and has already raised more than £650,000 for charity.
Bloom & Wild also offers a Lovely Leftovers Bouquet to avoid sending blooms to landfill. And any time you buy letterbox tulips, they come with the bulbs attached, so you can plant them to enjoy again the next year.
Interested in other flower delivery services? See our full run-down of the best flower subscription and delivery services to browse today; we’ve listed more than 15 of our favourites.