Show some respect to “the iconic shape of triangles”.
EA Sports has revealed the logo and “brand identity” for EA Sports FC, the new football gaming franchise that will replace its annual FIFA games later this year.
Fans of footy simulators already knew this change was coming, with it being announced in advance that FIFA 23 will be the last FIFA game made by EA. The developers of FIFA 23 will be working next on EA Sports FC, instead of FIFA 24.
Meanwhile, the real-life FIFA organisation, the governing body of world football, is said to be looking for new partners to make games with the FIFA name in the title. That’s right, folks, it could get a bit confusing on shop shelves this autumn.
And now, looking to get its new brand out and about ahead of time, EA Sports has revealed the official logo for EA Sports FC. You can take a look at it below:
![""]("https://images.immediate.co.uk/production/volatile/sites/3/2023/04/EA-Sports-FC-c9125c8.jpg?quality=90&resize=620%2C413" "\"\"")
The official press bumf tells us: “The brand takes inspiration from the iconic shape of triangles in football culture, and it is set to revolutionise the world of football.”
But why is this logo being revealed now? Well, according to EA, “Over the coming days, the EA SPORTS FC brand will debut in more than 100 matches across the biggest leagues in the world.
“Football fans will see the new brand identity in the wild for the first time through EA SPORTS partners, including the Premier League, La Liga, Bundesliga, Serie A, Ligue 1, WSL, NWSL, CONMEBOL and more.”
EA’s Nick Wlodyka said on the matter: “This is where the story of EA Sports FC begins. We’re building on 30 years of leadership and history creating experiences that bring the global football community together, and continuing to take it into a fan-first future”.
He added: “EA Sports FC will be a symbol for the sport, a symbol of innovation and change, and we’re energised to show our fans more about the future in July.” So you can expect to learn more about gameplay and beyond in the summer!
Join the Club https://t.co/w1dtuLclDp
— EA SPORTS FIFA (@EASPORTSFIFA) April 6, 2023
We can’t wait to show you the future of football this July #EASPORTSFC pic.twitter.com/pS1fw8pFgZ
Until then, the Tweet above shows you a little bit of how this design came together, seeming to sprout from the triangular icons that have long levitated above the heads of virtual footballers.
In the months ahead, as EA rolls out EA Sports FC and the real-life FIFA preps its rival outfit, we’ll be sure to keep on bringing you the latest news as it happens. Which football game will be the best? We look forward to finding out.
Read more on FIFA:
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- Best FIFA 23 formation & tactics – top tips from pro coach
- FIFA 23 wonderkids – the best young players
- FIFA 23 cheap players – bargains and free agents
- How much will FIFA 23 cost on Black Friday? Latest deals
- FIFA 23 Switch – ‘Legacy Edition’ explained
- FIFA 23 Twitch Prime – all rewards and when to expect them
- FIFA 23 strikers – the best ST and CF
- FIFA 23 wingers – best LW, RW, LM and RM
- FIFA 23 goalkeepers – best GK for Career Mode or FUT
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- FIFA 23 defenders – best RB, LB, CD, LWB and RWB
- FIFA 23 fastest players – add some pace to your side
- FIFA 23 cheapest 84, 85 and 86-rated players – boss that SBC
- FIFA 23 FUT Squad Battles rewards – when and how to get them
- FIFA 23 FUT Division Rivals rewards – the key details
- FUT Champs FIFA 23 rewards – all the info you need
- Is FIFA 23 down? How to check EA server status
- FIFA 23 lengthy players – pace meta explained
- Madfut 23 release date – when’s it coming?
- FIFA 23 World Cup mode – everything we know
- FIFA 23 Garang Kuol – is he worth buying?
- Is FIFA 23 the last FIFA game? All the details
- FIFA 23 Arsenal ratings – the full squad
- FIFA 23 OTW – Ones to Watch revealed
- FIFA 23 TOTW – latest confirmed cards
- FIFA 23 Griddy – how to do the viral dance celebration
- FIFA 23 crossplay – new feature explained
- FIFA 23 ratings – the best players revealed
- FIFA 23 Ted Lasso – all modes confirmed
- FIFA 23 soundtrack – the songs of the season
- FIFA 23 chemistry – changes explained
- FIFA 23 Man Utd ratings – this year’s squad rated
- FIFA 23 price – how much does it cost?
- FIFA 23 web app – what you need to know
- FIFA 23 Heroes and Icons – all FUT World Cup cards
- EA Sports FC – what do we know about the reboot?
- FIFA soundtrack – every song from every game
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