The comedian will be examining the “more extreme worlds people choose to live in”.

By David Craig

Published: Thursday, 18 January 2024 at 11:05 AM


Comedian Jamali Maddix will front a four-part docuseries for Dave and UKTV Play titled Follow the Leader, which delves into communities operating on the fringes of mainstream culture.

The talent, known for his television appearances on Taskmaster and Never Mind the Buzzcocks, will be investigating religious cults, political movements, underground radicals and ostracised groups over the course of the series.

Maddix hopes to understand the enormous loyalty and devotion that these communities inspire, whilst reflecting on how our world has splintered and changed following the COVID-19 pandemic.

He explained: “I’ve always been fascinated by cults and sub-cultures – people that choose to live as ‘other’. Comedians are typically outsiders and I’ve made a career from observing people’s behaviour and nuances from this perspective.

“With this show I want to explore the more extreme worlds people choose to live in and discover who they are and crucially why they do what they do.”

Follow the Leader is produced by Louis Theroux’s Mindhouse Productions, with the legendary documentarian serving as creative director on the project.

Louis Theroux said: “In times of great weirdness, it gives me some consolation to know that we have intrepid connoisseurs of the dark, the troubling, the downright baffling of the calibre of Jamali.

Louis Theroux (Iona Wolff/BAFTA)
Louis Theroux
Iona Wolff/BAFTA

“He is the real deal: brave funny, curious – someone who can walk the fine line of challenging and confronting where necessary but also being empathetic and kind. I’m proud to be with him on the Follow the Leader journey, wherever it may take us.”

Follow the Leader does not yet have a premiere date, but is expected to arrive on Dave and UKTV Play sometime this year,

UKTV’s commissioning executive Emile Nawagamuwa added: “In a world that is increasingly fragmented, it’s fascinating to see just what connects us and who our new thought leaders are.

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