The series is billed as a “contemporary, unique take” on the private detective story.

By Patrick Cremona

Published: Tuesday, 05 March 2024 at 15:00 PM


Apple TV+ has launched the first trailer for the upcoming mystery drama Sugar, which stars Colin Farrell as a private investigator.

Billed as a “contemporary, unique take” on the private detective story, the eight-part series sees Farrell take on the title role of John Sugar, who is tasked with looking into the mysterious disappearance of Olivia Siegel – the beloved granddaughter of legendary Hollywood producer.

According to the synopsis: “As Sugar tries to determine what happened to Olivia, he will also unearth Siegel family secrets; some very recent, others long-buried.”

“Another beautiful day in California,” Sugar explains at the start of the trailer in a voice-over style typical of the noir genre.

“Out here, I’m one of the good guys… but good and bad can be in the eye of the beholder.”

We then see Sugar meet Jonathan Siegel (Succession‘s James Cromwell), who tells him: “They told me that you do one thing and one thing only… you find the missing.”

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The rest of the trailer teases some of the dangers the detective faces as he is drawn deeper into the case and encounters a variety of shady characters – and suspects he is being lied to.

“Someone once said, tip the world on its side, and everything loose lands in Los Angeles,” Sugar says at the end of the trailer. “After all this time, is this place starting to turn me upside down?”

You can watch the full trailer – which is scored by a cover version of The Mamas & the Papas classic song California Dreamin’ – below: