By Laura Rutkowski

Published: Monday, 19 December 2022 at 12:00 am


In a first for UK primetime television, Riches features a self-made Black British family. The Richards family are sitting on the top of multimillion hair and cosmetics empire Flair & Glory, with Stephen (Hugh Quarshie) at the head of the household.

It comes time to name a successor for the family business and he must choose between the children he left behind from his first marriage – US-based Nina (Deborah Ayorinde) and Simon (Emmanuel Imani) – and his “new” family in London with second wife Claudia (Sarah Niles) – Gus (Ola Orebiyi), Wanda (Nneka Okoye) and Alesha (Adeyinka Akinrinade).

Written by Abby Ajayi (How to Get Away with Murder, Inventing Anna), Riches is being billed as a “love letter to Black London” and employs an inclusive and diverse cast and crew to represent the “nouveau riche” Richards family.

“My understanding is that often the children of the nouveau riche discard all the attitudes and moralities which they might have had before their parents became wealthy. Money can solve a lot of problems, it can buy access and fame and comfort,” Quarshie says.

“You see what happens when people like Kanye West get into making their own fashion brands; the Kardashians became famous for being famous; and Gwyneth Paltrow [has her] wellness company Goop.”

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Adeyinka Akinrinade, Nneka Okoye, Ola Orebiyi, Sarah Niles, Deborah Ayorinde and Emmanuel Imani in Riches.
ITVX

Flair & Glory represents the billion-pound Black hair and beauty industry, which “goes to the essence of what is identity, how you present yourself”, says Quarshie. “Black women won’t deny themselves that right – it’s not a luxury, it’s a necessity.”

Riches is part of ITV’s Diversity Acceleration Plan, which generated a 33% increase in the number of lead roles featuring Black, Asian and minority ethnic talent on ITV last year.

The UK is finally catching up to the likes of US series Empire, which aired in 2015, and followed Terrence Howard’s character, a music mogul who had to choose which of his three sons should take over the business.