Here’s what you need to know about “the losers” cafe in Lord Sugar’s business-tainment hit.

By Radio Times staff

Published: Thursday, 01 February 2024 at 13:25 PM


It’s been a staple for years, home to the losing side’s debrief of the days before, The Apprentice‘s Bridge Cafe is a certified reality TV landmark.

As ever, when the losing team are revealed they are sent to the cafe, where they often bicker about whose fault it was they lost the most money. Of course, the answer is never that clear and viewers are always in for a laugh when they see what the winners got up to instead.

While it may seem the cafe is a TV set for the show, it’s an actual greasy spoon and a real place you can visit – no grilling by Lord Sugar required.

But where is it? And when is it open? Here’s everything you need to know…

Is The Bridge cafe from The Apprentice a real place?

Yes! That London caff you see the losers sitting in while they try to blame one another for their abysmal performances in the latest Apprentice task is indeed a real working cafe that you too can go to as part of your (latest) reality television pilgrimage.

Where is The Apprentice Bridge Cafe?

The Bridge Cafe is located in Acton in West London. Westfields Road, London W3 0AP, to be precise.

Can I visit the Bridge Cafe from The Apprentice?

You most certainly can. It’s a short walk from West Acton tube station on the Central Line or a similarly short stroll from North Acton or Acton Main Line overground stations.