The biggest ad of the year is just around the corner.
As the nights draw in and outside gets a little bit colder, we can always rely on Christmas adverts to give us a warm, fuzzy feeling.
While most retailers have gone live with their adverts already, the highly anticipated John Lewis Christmas advert is still to come.
But we don’t have much longer to wait, as the consumer giant has confirmed their offering will be released on 9th November.
The store put out a tweet simply saying “Christmas begins 9th November #TraditionsGrow.”
They included a teasing clip of a young boy looking at a box before asking his Gran if he could have it.
The inside was a seed promising to sprout the “perfect Christmas tree”.
Christmas begins 9 November 🌱 #TraditionsGrow pic.twitter.com/kJI6PfNTOr
— John Lewis & Partners (@JohnLewisRetail) November 7, 2023
The teasing clip came to an end while a familiar song plays in the background.
While we’ve got our closest look at the advert, we’re still in the dark about the details – read on for all we know so far about the John Lewis Christmas advert for 2023.
When is the John Lewis Christmas advert 2023 released?
As we predicted, the John Lewis Christmas advert 2023 will be released on 9th November 2023.
Last year, John Lewis released its advert on Thursday 10th November.
Since 2014, the retail giant has put out its offering in the first or second week of November, and almost always on a Thursday.
What is the John Lewis Christmas advert 2023 about?
This year, we’ve been given a teaser for the John Lewis Christmas advert 2023, which shows a young boy with a desire to grow the “perfect Christmas tree”.
While the exact details are being kept under wraps, the ad looks colourful and whimsical – so we can expect something to fully warm your heart.
Previously, marketing agency Boutique asked ChatGPT what it thought the advert would look like, and to be fair, the outcome wasn’t bad.
The theme of that AI-generated advert was “A Timeless Gift – Celebrating the magic of giving” and saw a girl discover a pocket watch which has been a gift for may throughout the ages.
BonusFinder.co.uk used OpenAI to predict this year’s artist, suggesting that Scottish singer Lewis Capaldi would perform John Lennon’s Imagine.
What we do know is that marketing giants Saatchi & Saatchi have taken over the John Lewis Partnership account and will be spearheading this year’s Christmas campaign, among other crucial cornerstones for the business.
READ MORE:
- Best Christmas adverts 2022: from John Lewis and Sainsbury’s to Asda
- John Lewis Christmas adverts ranked: from Monty to Moz
What was last year’s John Lewis Christmas advert about?
There was much speculation about the contents of the John Lewis Christmas advert 2022, but no one managed to guess it in the end. The campaign last year centred around children in care, and is about how small acts of kindness can go a long way for a vulnerable child.
In the advert, titled The Beginning, a middle-aged man is on a mission to learn how to skateboard. He spends weeks trying to get to learn the difficult skill – and suffers some bumps and scrapes along the way! It’s revealed at the end of the advert what his hard work was all about. Along with his partner, he was expecting the arrival of a foster child, Ellie, who loves to skateboard.
The retailer brought out some merchandise with a portion of the sales going to charities relating to children in care.
The advert’s song was a reimagined version of Blink-182’s hit All the Small Things, performed by Mike Geier.
Visit our TV Guide and Streaming Guide to find out what’s on tonight.