Here’s everything you need to know about The Apprentice 2024 candidate Oliver Medforth.

By Grace Henry

Published: Thursday, 01 February 2024 at 10:36 AM


This winter, 18 candidates will enter The Apprentice boardroom with the hope of bagging a £250,000 investment for their business.

One of those contestants is “selling machine” Oliver Medforth, who has experience supervising stores up and down the country.

With a wealth of experience in sales, Medforth is looking forward to the sales tasks on the BBC One show. But does he have what it takes to be Lord Sugar’s latest business partner?

Read on for everything you need to know about Olivia Medforth – one of the candidates in The Apprentice 2024 line-up.

Who is Oliver Medforth?

Job: Sales executive

From: Yorkshire

Oliver Medforth is a sales executive from Yorkshire with years of experience in sales.

“Running five retail shops for our family run distillery, from Newcastle to Swindon and setting up a soft drink that pairs perfectly with all our range of gins,” he revealed when asked about his biggest business success.

When it comes to fails, Oliver isn’t afraid to admit his faux pas, saying: “I am not afraid to admit to making mistakes as I find it’s the best opportunity to learn from them, shows a willingness to try different experiences and not being afraid to be slightly alternative is one of my biggest advantages.”