The closest thing you’ll witness to a real-life gym battle.

By Rob Leane

Published: Friday, 05 April 2024 at 12:05 PM


Pokémon EUIC 2024 is taking place in London this weekend, with a Pokémon Center pop-up shop being one of the main attractions.

The main action is kicking off today (Friday 5th April) and lasting all the way through until Sunday evening.

“This event is sure to be one of the largest Pokémon Championship Series tournaments as competition gears up for the World Championships,” the official press bumf tells us.

The weekend of action “features exciting competitions for Pokémon Trading Card Game, Pokémon Video Game Championship, Pokémon GO, and Pokémon UNITE players”.

Read on to learn more, Pokémon fans!

What is Pokémon EUIC 2024?

If you’re unfamiliar with the acronym, Pokémon EUIC stands for Pokémon Europe International Championships.

This is, essentially, the European leg of the current worldwide Pokémon tournament scene, with competitors battling it out to discover who truly is the very best… like no one ever was.

Pokémon TCG battlers will be out in force, with the iconic card game still being hugely popular, and clashes will also be held in the current crop of Pokémon video games.

Basically, this is the closest thing to a Pokémon gym battle that you’re ever likely to witness in real life!

Where is Pokémon EUIC 2024?

Pokémon EUIC 2024 is being held at the The ExCeL London, one of the English capital’s biggest conference centres.

If you’ve landed on this page while lost on your way there, the exact address is: The ExCeL London, One Western Gateway, Royal Victoria Dock, London, E16 1XL.

All of the competitive action will also be streamed online – more on that in a moment – so don’t worry if you can’t face the DLR journey this time.