By Minnie Wright

Published: Thursday, 21 April 2022 at 12:00 am


Robert Morse, who starred in How to Succeed in Business Without Really Trying and famously played the eccentric co-founder of Sterling Cooper, Bert Cooper, in Mad Man, has died at the age of 90.

His son Charlie confirmed the news to Eyewitness News last night. Morse’s cause of death has not yet been reported.

The actor won a Tony Award for his role opposite Rudy Vallée in the original 1961 broadway production of Frank Loesser’s musical How to Succeed in Business Without Really Trying.

He later starred in the film adaptation.

Morse was awarded his second Tony for his portrayal of Truman Capote in the 1989 production of one-man play Tru.

Writer and producer Larry Karaszewski paid tribute to Morse on Twitter, writing: “My good pal Bobby Morse has passed away at age 90.

“A huge talent and a beautiful spirit. Sending love to his son Charlie & daughter Allyn.

“Had so much fun hanging with Bobby over the years – filming People v OK & hosting so many screenings (How To Succeed, Loved One, That’s Life).

My good pal Bobby Morse has passed away at age 90. A huge talent and a beautiful spirit. Sending love to his son Charlie & daughter Allyn. Had so much fun hanging with Bobby over the years – filming People v OJ & hosting so many screenings (How To Succeed, Loved One, That’s Life) pic.twitter.com/H1vCD3jjul

— Larry Karaszewski (@Karaszewski) April 21, 2022