By David Craig

Published: Friday, 12 August 2022 at 12:00 am


Stranger Things fans took a collective sigh of relief when – somewhat unexpectedly – Joe Keery’s Steve Harrington made it through the fourth season alive.

Many had speculated that the fan favourite character could be killed off in the climax of the most recent episodes, particularly after he was subjected to a brutal attack by the bat-like flying monsters of The Upside Down.

Netflix stoked up tensions even higher when the streamer paid for Stranger Things billboards with the words “Protect Steve” written across them and Vecna‘s tendrils sprawling out from each corner.

Fortunately, Steve will live to fight another day (the Stranger Things writers are already hard at work on season 5 scripts), with Keery admitting he was left a little confused by the nerve-wracking ad campaign.

“That was some very funny Netflix marketing,” he told NME. “It’s pretty funny because they just freaked everybody out, but they knew how it ended! It was like: ‘Why are they saying this?’ Why are they doing this to everyone!”

The billboards received a huge reaction on Twitter, as did the latest episodes themselves, but Keery added that he didn’t see anybody’s comments as he’s been taking a prolonged break from social media.

AT ALL COSTS!!! pic.twitter.com/qabjmpy0y1

— Netflix (@netflix) June 29, 2022