A new season is coming!

By Katelyn Mensah

Published: Tuesday, 16 January 2024 at 16:29 PM


The Apprentice will make its returns to screens soon, with a new group of business owners hoping to win investment from Lord Alan Sugar.

Through a series of challenges and tough boardroom discussions, only one person can be named Lord Sugar’s next business partner, following in the footsteps of Marnie Swindells and Harpreet Kaur.

While some details have been revealed about the new season, including that it’ll kick off with a trip to the Scottish Highlands, where the teams must put on away days for corporate clients, the BBC has been tight-lipped about what else to expect.

Want to know more about The Apprentice 2024? Read on for everything that’s been revealed so far.

Is The Apprentice returning in 2024?

Yes! It has been confirmed that The Apprentice will return in 2024 – however, there currently isn’t a start date for the season.

The BBC has teased that it is “coming soon”, and it is expected in early 2024.

Who are The Apprentice season 18 contestants?

The BBC are yet to reveal the contestants for The Apprentice season 18. We’ll be sure to keep this page updated once the cast is officially confirmed.

Is there a trailer for The Apprentice season 18?

A trailer for The Apprentice is yet to be published, but we’ll be sure to keep this page update once there is one.

Trailers in the past have teased what viewers can expect from the candidates in the upcoming season, as well as what they have been getting up to – from completing tasks to boardroom discussions.

Who are the advisors to Lord Sugar?

Karren Brady, Lord Sugar and Tim Campbell. BBC / Fremantlemedia Limited
Karren Brady, Lord Sugar and Tim Campbell. BBC/Fremantlemedia Limited

Baroness Karren Brady and Tim Campbell will serve as advisors for Lord Sugar on this season of The Apprentice.

Brady has been part of the show since 2010, when she took over from Margaret Mountford. Her first appearance on the show was on Young Apprentice before the sixth season of the main show.

Tim Campbell won the first run of The Apprentice, and has been Sugar’s aid since the 16th season. He replaced Claude Littner after he suffered an injury while cycling.

Can I apply to be on The Apprentice?

Yes, but you’ve got to be quick. The applications for The Apprentice 2025 are open, and close on Sunday 28th January.

You can apply by visiting the BBC website.