The former Apprentice winner will assist Lord Sugar in the boardroom for the new season.

By Naomi Gordon

Published: Thursday, 01 February 2024 at 12:50 PM


Kicking off on BBC One tonight is The Apprentice, with 18 new candidates ready to prove they’ve got what it takes to win Lord Sugar’s £250,000 investment.

From pre and post-natal fitness coach Sam Saadet and entrepreneur Tre Lowe to dentist Dr Paul Midha and mortgage broker Raj Chohan, there is an eclectic mix of businessmen and women heading into the boardroom this year – with Lord Sugar’s aides watching their every move.

Someone who is incredibly familiar with the process is Tim Campbell, season 1 winner turned aide to Lord Sugar on The Apprentice. Campbell replaced Claude Littner in 2022 and has continued to do so.

Tasked with being “emotionless” as he watches the candidates win or lose money, here’s everything you need to know about Tim Campbell on The Apprentice 2024.

Who is Tim Campbell?

Tim Campbell won the first ever Apprentice back in 2005, landing a £100,000-a-year job with Lord Sugar’s firm Amstrad. He left two years later to found the Bright Ideas Trust, a charity which helps young people to set up their own businesses.

He is also the co-author of one of Amazon’s Top 10 business books for 2010, What’s Your Bright Idea?.

In 2012, Tim received an MBE for Enterprise Culture and currently runs his own digital marketing agency, Marketing Runner.