{"id":14166,"date":"2022-04-21T11:14:06","date_gmt":"2022-04-21T09:14:06","guid":{"rendered":"https:\/\/www.radiotimes.com\/?p=1630051"},"modified":"2022-04-21T11:33:10","modified_gmt":"2022-04-21T09:33:10","slug":"78-per-cent-of-netflix-users-wont-choose-cheaper-subscription-with-ads","status":"publish","type":"rss_feed","link":"https:\/\/c01.purpledshub.com\/radiotimes\/rss_feed\/78-per-cent-of-netflix-users-wont-choose-cheaper-subscription-with-ads\/","title":{"rendered":"78 per cent of Netflix users won\u2019t choose cheaper subscription with ads"},"content":{"rendered":"<p class=\"rssexcerpt\"><\/p><p class=\"rssauthor\">By James Hibbs\n                \t\t<\/p><p class=\"rssbyline\">Published: Thursday, 21 April 2022 at 12:00 am<\/p><hr class=\"wp-block-separator\"\/><?xml version=\"1.0\" encoding=\"UTF-8\" standalone=\"yes\"?>\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p>Netflix has recently suggested that it could be about to crack down on password sharing, after the number of people subscribing to the service dropped for the first time in more than 10 years.<\/p>\n<p>Given the unprecedented situation Netflix now finds itself in, expecting to lose 2 million subscribers in the current quarter, executives at the streamer are apparently now <a href=\"\/\/www.theguardian.com\/media\/2022\/apr\/19\/netflix-loses-subscribers-first-time-10-years-ukraine-shared-logins&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener&quot; noopener noreferrer\">considering advertisements on the platform<\/a>, which viewers will only watch in exchange for a lower monthly fee.<\/p>\n<p>However, in an exclusive <a href=\"&quot;https:\/\/www.radiotimes.com\/&quot;\">RadioTimes.com<\/a> poll, Twitter users made their thoughts on the plan clear \u2013 only 21.6 per cent said they would choose the proposed new subscription model, while a whopping 78.4 per cent said they wouldn\u2019t.<\/p>\n<blockquote class=\"&quot;twitter-tweet&quot;\" data-dnt=\"&quot;true&quot;\"><p lang=\"&quot;en&quot;\" dir=\"&quot;ltr&quot;\">Would you choose a cheaper <a href=\"&quot;https:\/\/twitter.com\/hashtag\/Netflix?src=hash&amp;ref_src=twsrc%5Etfw&quot;\">#Netflix<\/a> subscription if it had ads?<\/p>\u2014 Radio Times (@RadioTimes) <a href=\"&quot;https:\/\/twitter.com\/RadioTimes\/status\/1516733016315506692?ref_src=twsrc%5Etfw&quot;\">April 20, 2022<\/a><\/blockquote><script async=\"\" src=\"&quot;https:\/\/platform.twitter.com\/widgets.js&quot;\" charset=\"&quot;utf-8&quot;\"\/><p>This is perhaps unsurprising, given that a lack of advertisements has always been seen as a major benefit of the streaming model over on-air, terrestrial television.<\/p>\n<p>One <a href=\"\/\/twitter.com\/Bobbie_robron\/status\/1516763630993354756&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener&quot; noopener noreferrer\">Twitter user commented<\/a> on the poll to say: \u201cThere\u2019s a reason I don\u2019t use certain streaming apps, free or paid. Can\u2019t stand ads and if I can\u2019t [fast-forward] them, then no thanks.\u201d<\/p> <p><a href=\"\/\/twitter.com\/Rakpenguin63\/status\/1516735542121189377&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener&quot; noopener noreferrer\">Another user commented<\/a> that they have the lowest priced subscription plan, which they found to be sufficient.<\/p>\n<p>All this comes as Netflix recently increased its prices, with 39.7 per cent of users in <a href=\"&quot;https:\/\/www.radiotimes.com\/tv\/netflix-price-increase-poll-exclusive-newsupdate\/&quot;\">another RadioTimes.com poll<\/a> indicating that they plan to ditch their subscriptions following the move.<\/p>\n<p>Under the new pricing model the cheapest package rose by \u00a31 a month to \u00a36.99, while the standard package increased by \u00a31 a month to \u00a310.99 and the premium plan went up by \u00a32 to \u00a315.99.<\/p>\n<div class=\"&quot;image-handler__container\" image-handler__container--full=\"\" style=\"&quot;padding-bottom:\" calc=\"\"> <picture><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/03\/BRIDGERTON-Adjoa-Andoh-Ruth-Gemmell-be9ac39.jpg?webp=true&amp;quality=90&amp;resize=300%2C200,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/03\/BRIDGERTON-Adjoa-Andoh-Ruth-Gemmell-be9ac39.jpg?quality=90&amp;resize=300%2C200,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/03\/BRIDGERTON-Adjoa-Andoh-Ruth-Gemmell-be9ac39.jpg?webp=true&amp;quality=90&amp;resize=355%2C237,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/03\/BRIDGERTON-Adjoa-Andoh-Ruth-Gemmell-be9ac39.jpg?quality=90&amp;resize=355%2C237,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/03\/BRIDGERTON-Adjoa-Andoh-Ruth-Gemmell-be9ac39.jpg?webp=true&amp;quality=90&amp;resize=405%2C271,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/03\/BRIDGERTON-Adjoa-Andoh-Ruth-Gemmell-be9ac39.jpg?quality=90&amp;resize=405%2C271,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/03\/BRIDGERTON-Adjoa-Andoh-Ruth-Gemmell-be9ac39.jpg?webp=true&amp;quality=90&amp;resize=554%2C370,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/03\/BRIDGERTON-Adjoa-Andoh-Ruth-Gemmell-be9ac39.jpg?quality=90&amp;resize=554%2C370,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/03\/BRIDGERTON-Adjoa-Andoh-Ruth-Gemmell-be9ac39.jpg?webp=true&amp;quality=90&amp;resize=620%2C414,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/03\/BRIDGERTON-Adjoa-Andoh-Ruth-Gemmell-be9ac39.jpg?quality=90&amp;resize=620%2C414,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/03\/BRIDGERTON-Adjoa-Andoh-Ruth-Gemmell-be9ac39.jpg?webp=true&amp;quality=90&amp;resize=408%2C273,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/03\/BRIDGERTON-Adjoa-Andoh-Ruth-Gemmell-be9ac39.jpg?quality=90&amp;resize=408%2C273,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/03\/BRIDGERTON-Adjoa-Andoh-Ruth-Gemmell-be9ac39.jpg?webp=true&amp;quality=90&amp;resize=556%2C371,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/03\/BRIDGERTON-Adjoa-Andoh-Ruth-Gemmell-be9ac39.jpg?quality=90&amp;resize=556%2C371,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><img class=\"&quot;wp-image-1614524\" align=\"\" size-full=\"\" image-handler__image=\"\" image-handler__image--full=\"\" no-wrap=\"\" js-lazyload=\"\" data-src=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/03\/BRIDGERTON-Adjoa-Andoh-Ruth-Gemmell-be9ac39.jpg?quality=90&amp;resize=620%2C414&quot;\" width=\"&quot;2000&quot;\" height=\"&quot;1336&quot;\" alt=\"&quot;&quot;\" title=\"&quot;&quot;\"\/><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/picture><\/div><div class=\"&quot;caption-hold&quot;\"><figcaption class=\"&quot;wp-caption-text&quot;\"><span class=\"&quot;caption-copy&quot;\"><i class=\"&quot;icon-arrow\" icon-camera-circle=\"\"\/> Adjoa Andoh as Lady Danbury and Ruth Gemmell as Lady Violet in Bridgerton.<\/span><\/figcaption><span class=\"&quot;im-image-caption&quot;\"> <i>Liam Daniel\/Netflix<\/i><\/span><\/div>\n<p>Meanwhile the streamer does continue to produce hit series such as <a href=\"&quot;https:\/\/www.radiotimes.com\/tv\/drama\/bridgerton-season-3-release-date\/&quot;\">Bridgerton<\/a>, which proved to be a <a href=\"&quot;https:\/\/www.indiewire.com\/2022\/04\/bridgerton-season-2-netflix-record-most-watched-english-show-1234717922\/&quot;\">record-breaking success<\/a> for the second year in a row last month, and <a href=\"&quot;https:\/\/radiotimes.com\/tv\/drama\/russian-doll-season-3-release-date\/&quot;\">Russian Doll<\/a> which has just dropped its critically-acclaimed second season.<\/p>\n<p>Find out more about Netflix\u2019s potential crackdown on password sharing <a href=\"&quot;https:\/\/www.radiotimes.com\/tv\/netflix-password-sharing\/&quot;\">here<\/a>.<\/p>\n<p><strong><b>Looking for something else to watch? Check out our guide to the\u00a0<a href=\"&quot;https:\/\/www.radiotimes.com\/news\/on-demand\/2020-07-06\/best-tv-shows-netflix\/&quot;\" rel=\"&quot;noopener\" noreferrer=\"\" data-auth=\"&quot;NotApplicable&quot;\">best series on Netflix<\/a>\u00a0and\u00a0<a href=\"&quot;https:\/\/www.radiotimes.com\/news\/on-demand\/2020-07-06\/netflix-best-movies\/&quot;\" rel=\"&quot;noopener\" noreferrer=\"\" data-auth=\"&quot;NotApplicable&quot;\">best movies\u00a0on\u00a0Netflix<\/a>, or visit our\u00a0<a href=\"&quot;https:\/\/www.radiotimes.com\/tv\/tv-listings\/&quot;\" rel=\"&quot;noopener\" noreferrer=\"\" data-auth=\"&quot;NotApplicable&quot;\">TV Guide<\/a><\/b><b>.<\/b><\/strong><\/p>\n<p><strong>The latest issue of Radio Times is on sale now \u2013\u00a0<a href=\"\/\/www.radiotimes.com\/magazine-subscription\/&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener noopener noreferrer\" noreferrer=\"\" data-auth=\"&quot;NotApplicable&quot;\" data-linkindex=\"&quot;0&quot;\">subscribe now<\/a>\u00a0to get each issue delivered to your door. For more from the biggest stars in TV, l<\/strong><strong>isten to the\u00a0<a href=\"\/\/www.radiotimes.com\/podcasts\/&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener noopener noreferrer\" noreferrer=\"\" data-auth=\"&quot;NotApplicable&quot;\" data-linkindex=\"&quot;1&quot;\">Radio Times podcast<\/a>\u00a0with Jane Garvey.\u00a0<\/strong><\/p><\/body><\/html>\n<hr class=\"wp-block-separator\"\/>","protected":false},"excerpt":{"rendered":"<p>By James Hibbs Published: Thursday, 21 April 2022 at 12:00 am Netflix has recently suggested that it could be about to crack down on password sharing, after the number of people subscribing to the service dropped for the first time in more than 10 years. Given the unprecedented situation Netflix now finds itself in, expecting [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":14167,"template":"","categories":[1,5],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2022\/04\/78-per-cent-of-netflix-users-wont-choose-cheaper-subscription-with-ads.jpg",1441,960,false],"thumbnail":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2022\/04\/78-per-cent-of-netflix-users-wont-choose-cheaper-subscription-with-ads-150x150.jpg",150,150,true],"medium":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2022\/04\/78-per-cent-of-netflix-users-wont-choose-cheaper-subscription-with-ads-300x200.jpg",300,200,true],"medium_large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2022\/04\/78-per-cent-of-netflix-users-wont-choose-cheaper-subscription-with-ads-768x512.jpg",768,512,true],"large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2022\/04\/78-per-cent-of-netflix-users-wont-choose-cheaper-subscription-with-ads-1024x682.jpg",800,533,true],"1536x1536":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2022\/04\/78-per-cent-of-netflix-users-wont-choose-cheaper-subscription-with-ads.jpg",1441,960,false],"2048x2048":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2022\/04\/78-per-cent-of-netflix-users-wont-choose-cheaper-subscription-with-ads.jpg",1441,960,false]},"uagb_author_info":{"display_name":"importmanagerhub@sprylab.com","author_link":"https:\/\/c01.purpledshub.com\/radiotimes\/author\/importmanagerhubsprylab-com\/"},"uagb_comment_info":0,"uagb_excerpt":"By James Hibbs Published: Thursday, 21 April 2022 at 12:00 am Netflix has recently suggested that it could be about to crack down on password sharing, after the number of people subscribing to the service dropped for the first time in more than 10 years. Given the unprecedented situation Netflix now finds itself in, expecting&hellip;","_links":{"self":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/rss_feed\/14166"}],"collection":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/rss_feed"}],"about":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/types\/rss_feed"}],"author":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/users\/24"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/media\/14167"}],"wp:attachment":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/media?parent=14166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/categories?post=14166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}