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Stranger Things fans took a collective sigh of relief when \u2013 somewhat unexpectedly \u2013 Joe Keery\u2019s Steve Harrington made it through the fourth season alive.<\/p>\n
Many had speculated that the fan favourite character could be killed off in the climax of the most recent episodes, particularly after he was subjected to a brutal attack by the bat-like flying monsters of The Upside Down.<\/p>\n
Netflix stoked up tensions even higher when the streamer paid for Stranger Things<\/a> billboards with the words \u201cProtect Steve\u201d written across them and Vecna<\/a>\u2018s tendrils sprawling out from each corner.<\/p>\n Fortunately, Steve will live to fight another day (the Stranger Things writers are already hard at work on season 5 scripts<\/a>), with Keery admitting he was left a little confused by the nerve-wracking ad campaign.<\/p> \u201cThat was some very funny Netflix<\/a> marketing,\u201d he told NME<\/a>. \u201cIt\u2019s pretty funny because they just freaked everybody out, but they knew how it ended! It was like: \u2018Why are they saying this?\u2019 Why are they doing this to everyone!\u201d<\/p>\n The billboards received a huge reaction on Twitter, as did the latest episodes themselves, but Keery added that he didn\u2019t see anybody\u2019s comments as he\u2019s been taking a prolonged break from social media.<\/p>\n AT ALL COSTS!!! pic.twitter.com\/qabjmpy0y1<\/a><\/p>\u2014 Netflix (@netflix) June 29, 2022<\/a><\/blockquote>