{"id":20892,"date":"2022-08-25T16:48:16","date_gmt":"2022-08-25T14:48:16","guid":{"rendered":"https:\/\/www.radiotimes.com\/?p=1698609"},"modified":"2022-08-25T17:08:08","modified_gmt":"2022-08-25T15:08:08","slug":"bbc-boss-gives-update-on-fate-of-bbc-four-cbbc-amid-closure-plans","status":"publish","type":"rss_feed","link":"https:\/\/c01.purpledshub.com\/radiotimes\/rss_feed\/bbc-boss-gives-update-on-fate-of-bbc-four-cbbc-amid-closure-plans\/","title":{"rendered":"BBC boss gives update on fate of BBC Four, CBBC amid closure plans"},"content":{"rendered":"

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By Morgan Jeffery\n \t\t<\/p>

Published: Thursday, 25 August 2022 at 12:00 am<\/p>

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Charlotte Moore, the BBC\u2019s Chief Content Officer, has addressed the future of both BBC Four and the CBBC channel, following the announcement that both are to close.<\/p>\n

BBC Director-General Tim Davie announced the closures in May of this year<\/a>, following the government\u2019s decision to freeze the licence fee for two years.<\/p>\n

Though both channels are expected to cease broadcasting in around three years\u2019 time, an exact date for the shutdown has not yet been established, with Moore suggesting at this year\u2019s Edinburgh International TV Festival that the BBC is \u201cusing data to evaluate\u201d when the decision will be made.<\/p>\n

She added that the broadcaster needs to be \u201cagile and fleet of foot, so we can move as audiences move\u201d.<\/p>

Referencing BBC Four and CBBC and how they appeal, respectively, to older and younger viewers, Moore said: \u201cIt\u2019s very important that we have these channels in order to be genuinely a universal broadcaster, but we are [also] using those channels at the moment to help drive audiences to iPlayer, because obviously younger audiences absolutely know how to get to iPlayer but that\u2019s not a universal experience for everybody.<\/p>\n

\u201cSo we\u2019re using those channels very much as a way to drive and grow iPlayer.\u201d<\/p>\n

She added that neither channels will close \u201cuntil we think they don\u2019t bring value to audiences\u201d.<\/p>\n

\u201cAt the moment, they are extremely good value,\u201d Moore insisted. \u201cWe won\u2019t close those channels until there is that tipping point. Now when that tipping point will come, when we think, \u2018Actually, that isn\u2019t providing value to audiences\u2019, none of us quite know, but we\u2019re using data to evaluate that all the time.\u201d<\/p>\n