{"id":25148,"date":"2022-11-04T01:01:50","date_gmt":"2022-11-04T00:01:50","guid":{"rendered":"https:\/\/www.radiotimes.com\/?p=1732231"},"modified":"2022-11-04T01:42:12","modified_gmt":"2022-11-04T00:42:12","slug":"alison-hammond-stars-as-the-countess-in-hilarious-sainsburys-christmas-advert-2022","status":"publish","type":"rss_feed","link":"https:\/\/c01.purpledshub.com\/radiotimes\/rss_feed\/alison-hammond-stars-as-the-countess-in-hilarious-sainsburys-christmas-advert-2022\/","title":{"rendered":"Alison Hammond stars as The Countess in hilarious Sainsbury\u2019s Christmas advert 2022"},"content":{"rendered":"<p class=\"rssexcerpt\"><\/p><p class=\"rssauthor\">By Helen Daly\n                \t\t<\/p><p class=\"rssbyline\">Published: Friday, 04 November 2022 at 12:00 am<\/p><hr class=\"wp-block-separator\"\/><?xml version=\"1.0\" encoding=\"UTF-8\" standalone=\"yes\"?>\n<!DOCTYPE html PUBLIC \"-\/\/W3C\/\/DTD HTML 4.0 Transitional\/\/EN\" \"http:\/\/www.w3.org\/TR\/REC-html40\/loose.dtd\">\n<html><body><p>This Morning favourite Alison Hammond has a starring role in the new Sainsbury\u2019s Christmas advert 2022, which also includes narration from Stephen Fry.<\/p>\n<p>The tongue-in-cheek scenario sees The Countess, played by Alison, with a very strong sense of what she likes and what she doesn\u2019t.<\/p>\n<p>One thing she can\u2019t abide is Christmas pudding \u2013 not ideal for a festive banquet\u2026<\/p> <p>We join The Countess in the run-up to Christmas in a medieval setting and she\u2019s in charge of picking every item on the banquet menu.<\/p>\n<p>After going through Sainsbury\u2019s Taste the Difference Crab Thermidor Crumpets and Cider Glazed Gammon, she is furious when a young cook offers her a Christmas pudding.<\/p>\n<p>Blowing out the flame she tells him, \u201cI\u2019ve never really liked Christmas pudding,\u201d before demanding he bring her something different \u201cor else\u201d.<\/p>\n<div class=\"&quot;image-handler__container\" image-handler__container--full=\"\" style=\"&quot;padding-bottom:\" calc=\"\"> <picture><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/saindburys-1-5a9fc31.jpg?webp=true&amp;quality=90&amp;resize=300%2C194,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/saindburys-1-5a9fc31.jpg?quality=90&amp;resize=300%2C194,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/saindburys-1-5a9fc31.jpg?webp=true&amp;quality=90&amp;resize=355%2C229,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/saindburys-1-5a9fc31.jpg?quality=90&amp;resize=355%2C229,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/saindburys-1-5a9fc31.jpg?webp=true&amp;quality=90&amp;resize=405%2C262,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/saindburys-1-5a9fc31.jpg?quality=90&amp;resize=405%2C262,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/saindburys-1-5a9fc31.jpg?webp=true&amp;quality=90&amp;resize=554%2C358,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/saindburys-1-5a9fc31.jpg?quality=90&amp;resize=554%2C358,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/saindburys-1-5a9fc31.jpg?webp=true&amp;quality=90&amp;resize=620%2C400,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/saindburys-1-5a9fc31.jpg?quality=90&amp;resize=620%2C400,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/saindburys-1-5a9fc31.jpg?webp=true&amp;quality=90&amp;resize=408%2C263,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/saindburys-1-5a9fc31.jpg?quality=90&amp;resize=408%2C263,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/saindburys-1-5a9fc31.jpg?webp=true&amp;quality=90&amp;resize=556%2C359,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/saindburys-1-5a9fc31.jpg?quality=90&amp;resize=556%2C359,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><img class=\"&quot;wp-image-1732254\" align=\"\" size-landscape_thumbnail=\"\" image-handler__image=\"\" image-handler__image--full=\"\" no-wrap=\"\" js-lazyload=\"\" data-src=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/saindburys-1-5a9fc31.jpg?quality=90&amp;resize=620%2C400&quot;\" width=\"&quot;620&quot;\" height=\"&quot;413&quot;\" alt=\"&quot;&quot;\" title=\"&quot;&quot;\"\/><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/picture><\/div>\n<p>The youngster decides to take matters into his own hands and chooses to try and change her mind on a Christmas pudding.<\/p>\n<p>Set to a medieval version of Wheatus hit Teenage Dirtbag, the chef sets about working day and night to mix ingredients, and also steals a biscuit from a disgruntled giant, until he\u2019s finally happy with his creation.<\/p>\n<p>At the banquet, The Countess asks for \u201ctreatie time\u201d and the chef reveals his Taste the Difference Caramelised Biscuit Christmas Pudding as the room falls silent at his apparent disregard for The Countess\u2019s tastes.<\/p>\n<div class=\"&quot;image-handler__container\" image-handler__container--full=\"\" style=\"&quot;padding-bottom:\" calc=\"\"> <picture><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/sainsburys-alison-8a5a15c.jpg?webp=true&amp;quality=90&amp;resize=300%2C194,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/sainsburys-alison-8a5a15c.jpg?quality=90&amp;resize=300%2C194,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/sainsburys-alison-8a5a15c.jpg?webp=true&amp;quality=90&amp;resize=355%2C229,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/sainsburys-alison-8a5a15c.jpg?quality=90&amp;resize=355%2C229,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/sainsburys-alison-8a5a15c.jpg?webp=true&amp;quality=90&amp;resize=405%2C262,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/sainsburys-alison-8a5a15c.jpg?quality=90&amp;resize=405%2C262,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/sainsburys-alison-8a5a15c.jpg?webp=true&amp;quality=90&amp;resize=554%2C358,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(max-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/sainsburys-alison-8a5a15c.jpg?quality=90&amp;resize=554%2C358,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/sainsburys-alison-8a5a15c.jpg?webp=true&amp;quality=90&amp;resize=620%2C400,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/sainsburys-alison-8a5a15c.jpg?quality=90&amp;resize=620%2C400,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/sainsburys-alison-8a5a15c.jpg?webp=true&amp;quality=90&amp;resize=408%2C263,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/sainsburys-alison-8a5a15c.jpg?quality=90&amp;resize=408%2C263,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/sainsburys-alison-8a5a15c.jpg?webp=true&amp;quality=90&amp;resize=556%2C359,\" https:=\"\" type=\"&quot;image\/webp&quot;\"><source media=\"&quot;(min-width:\" data-srcset=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/sainsburys-alison-8a5a15c.jpg?quality=90&amp;resize=556%2C359,\" https:=\"\" type=\"&quot;image\/jpeg&quot;\"><img class=\"&quot;wp-image-1732257\" align=\"\" size-landscape_thumbnail=\"\" image-handler__image=\"\" image-handler__image--full=\"\" no-wrap=\"\" js-lazyload=\"\" data-src=\"&quot;https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2022\/11\/sainsburys-alison-8a5a15c.jpg?quality=90&amp;resize=620%2C400&quot;\" width=\"&quot;620&quot;\" height=\"&quot;413&quot;\" alt=\"&quot;&quot;\" title=\"&quot;&quot;\"\/><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/picture><\/div>\n<p>Nevertheless, she gives it a go and asks if the pud contains caramelised biscuit, before explaining it\u2019s \u201ca bit of me\u201d.<\/p>\n<p>Patting the chef on the back, the joyful Countess says \u201cwell done Babs\u201d and the banquet continues with glee.<\/p>\n<p>You can watch the advert below:<\/p>\n<iframe title=\"&quot;Once\" upon=\"\" a=\"\" pud=\"\" sainsbury=\"\" christmas=\"\" width=\"&quot;200&quot;\" height=\"&quot;113&quot;\" src=\"&quot;https:\/\/www.youtube.com\/embed\/iUr--v-tSZA?feature=oembed&quot;\" frameborder=\"&quot;0&quot;\" allow=\"&quot;accelerometer;\" autoplay=\"\" clipboard-write=\"\" encrypted-media=\"\" gyroscope=\"\" picture-in-picture=\"\" allowfullscreen=\"\"\/>\n<p style=\"&quot;font-weight:\">Speaking of her role in the advert, Alison said: \u201cI absolutely loved playing The Countess in this year\u2019s Sainsbury\u2019s Christmas advert. It got me feeling all festive and was such a laugh!<\/p>\n<p style=\"&quot;font-weight:\">\u201cThe Taste the Difference Caramelised Biscuit Christmas Pudding was absolutely a bit of me and will definitely make an appearance on our table this year. Just not sure if I can wait until Christmas Day to try it again!\u201d<\/p>\n<p style=\"&quot;font-weight:\">Head of campaigns at Sainsbury\u2019s, Laura Boothby, added: \u201cFood plays a central role in any celebration, and we wanted to bring to life the imagination and innovation that goes into creating our Taste the Difference Christmas range. We also wanted the ad to provide some fun and light-hearted Christmas cheer and who better to do that than Alison Hammond.<\/p>\n<p style=\"&quot;font-weight:\">\u201cThe festive feast is a quintessential Christmas moment for many and the perfect setting to celebrate what Sainsbury\u2019s does best: delicious, quality, great value food. We\u2019re always creating and developing new recipes and Christmas is the perfect time to experiment with new twists on traditional flavours.<\/p>\n<p style=\"&quot;font-weight:\">\u201cWe\u2019ve focused on the Christmas pudding specifically because we know it\u2019s divisive \u2013 people love it, or they hate it \u2013 and that\u2019s why we\u2019ve created the Taste the Difference Caramelised Biscuit Pudding. Pudding lovers can still opt for the traditional dessert, but those who aren\u2019t fans can try our innovative take on the Christmas classic instead.\u201d<\/p>\n<p style=\"&quot;font-weight:\">For those like The Countess who aren\u2019t Christmas pudding lovers, Sainsbury\u2019s is opening the Pud You Dare Caf\u00e9 in London at HELLO LOVE between 24th-25th November. Details of how to book will be announced via Sainsbury\u2019s on 10th November.<\/p>\n<p><strong>Read more:\u00a0<\/strong><\/p>\n<ul><li><strong><a href=\"\/\/www.radiotimes.com\/tv\/best-christmas-adverts-2022\/&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener&quot; noopener noreferrer\">Best Christmas adverts 2022<\/a><\/strong><\/li>\n<li><strong><a href=\"\/\/www.radiotimes.com\/tv\/entertainment\/john-lewis-christmas-advert-2022\/&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener&quot; noopener noreferrer\">When is the John Lewis Christmas Advert 2022 released? Song speculation and news<\/a><\/strong><\/li>\n<\/ul><p><strong>Looking for something to watch? Check out our\u00a0<a href=\"\/\/www.radiotimes.com\/tv\/tv-listings\/&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener&quot; noopener noreferrer\">TV Guide<\/a>.<\/strong><\/p>\n<p><strong>The latest issue of Radio Times magazine is on sale now \u2013\u00a0<a href=\"\/\/radiotimes.com\/magazine-subscription?utm_term=evergreen-article&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener noopener noreferrer\" noreferrer=\"\" data-auth=\"&quot;NotApplicable&quot;\" data-safelink=\"&quot;true&quot;\" data-linkindex=\"&quot;0&quot;\">subscribe now<\/a>\u00a0and get the next 12 issues for only \u00a31.\u00a0<\/strong><strong>For more from the biggest stars in TV, listen to the<\/strong><strong>\u00a0<a class=\"&quot;x_ContentPasted0&quot;\" title=\"&quot;https:\/\/www.radiotimes.com\/audio\/podcasts\/&quot;\" href=\"\/\/www.radiotimes.com\/audio\/podcasts\/&quot;\" target=\"&quot;_blank&quot;\" rel=\"&quot;noopener noopener noreferrer\" noreferrer=\"\" data-auth=\"&quot;NotApplicable&quot;\" data-safelink=\"&quot;true&quot;\" data-linkindex=\"&quot;1&quot;\">Radio Times View From My Sofa podcast<\/a>.<\/strong><\/p><\/body><\/html>\n<hr class=\"wp-block-separator\"\/>","protected":false},"excerpt":{"rendered":"<p>By Helen Daly Published: Friday, 04 November 2022 at 12:00 am This Morning favourite Alison Hammond has a starring role in the new Sainsbury\u2019s Christmas advert 2022, which also includes narration from Stephen Fry. The tongue-in-cheek scenario sees The Countess, played by Alison, with a very strong sense of what she likes and what she [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":25149,"template":"","categories":[1,5],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2022\/11\/alison-hammond-stars-as-the-countess-in-hilarious-sainsburys-christmas-advert-2022.jpg",2224,1436,false],"thumbnail":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2022\/11\/alison-hammond-stars-as-the-countess-in-hilarious-sainsburys-christmas-advert-2022-150x150.jpg",150,150,true],"medium":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2022\/11\/alison-hammond-stars-as-the-countess-in-hilarious-sainsburys-christmas-advert-2022-300x194.jpg",300,194,true],"medium_large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2022\/11\/alison-hammond-stars-as-the-countess-in-hilarious-sainsburys-christmas-advert-2022-768x496.jpg",768,496,true],"large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2022\/11\/alison-hammond-stars-as-the-countess-in-hilarious-sainsburys-christmas-advert-2022-1024x661.jpg",800,516,true],"1536x1536":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2022\/11\/alison-hammond-stars-as-the-countess-in-hilarious-sainsburys-christmas-advert-2022-1536x992.jpg",1536,992,true],"2048x2048":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2022\/11\/alison-hammond-stars-as-the-countess-in-hilarious-sainsburys-christmas-advert-2022-2048x1322.jpg",2048,1322,true]},"uagb_author_info":{"display_name":"importmanagerhub@sprylab.com","author_link":"https:\/\/c01.purpledshub.com\/radiotimes\/author\/importmanagerhubsprylab-com\/"},"uagb_comment_info":0,"uagb_excerpt":"By Helen Daly Published: Friday, 04 November 2022 at 12:00 am This Morning favourite Alison Hammond has a starring role in the new Sainsbury\u2019s Christmas advert 2022, which also includes narration from Stephen Fry. The tongue-in-cheek scenario sees The Countess, played by Alison, with a very strong sense of what she likes and what she&hellip;","_links":{"self":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/rss_feed\/25148"}],"collection":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/rss_feed"}],"about":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/types\/rss_feed"}],"author":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/users\/24"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/media\/25149"}],"wp:attachment":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/media?parent=25148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/categories?post=25148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}