{"id":25150,"date":"2022-11-04T01:01:35","date_gmt":"2022-11-04T00:01:35","guid":{"rendered":"https:\/\/www.radiotimes.com\/?p=1732208"},"modified":"2022-11-04T01:43:28","modified_gmt":"2022-11-04T00:43:28","slug":"lidl-unveils-adorable-superstar-bear-for-christmas-advert-2022","status":"publish","type":"rss_feed","link":"https:\/\/c01.purpledshub.com\/radiotimes\/rss_feed\/lidl-unveils-adorable-superstar-bear-for-christmas-advert-2022\/","title":{"rendered":"Lidl unveils adorable superstar bear for Christmas advert 2022"},"content":{"rendered":"

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By Helen Daly\n \t\t<\/p>

Published: Friday, 04 November 2022 at 12:00 am<\/p>

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Supermarket giant Lidl has unveiled its Christmas advert for 2022, and it\u2019s a pretty cute one.<\/p>\n

The story follows Lidl Bear, a cute teddy who dons a very apt jumper featuring the shop\u2019s branding across it, after the bear\u2019s owner\u2019s dad accidentally shrunk his jumper.<\/p>\n

Poker-faced Lidl Bear becomes a superstar when people become obsessed with the cute toy in the aisles of Lidl.<\/p>

A life of showbiz awaits Lidl Bear but as is typical, he gets whisked away in celebrity culture and becomes wrapped up in tabloid scandals.<\/p>\n

He sees an appeal from the little girl who used to own him, who explains she just wants her bear back.<\/p>\n

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After having his heart strings firmly tugged on, he decides to give up his life of celebrity and manages to make it home in time for Christmas dinner with his family.<\/p>\n

You can watch the video here:<\/p>\n