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On Thursday 5th January, The Apprentice<\/a> will return for a brand new season, with 18 budding entrepreneurs ready to show off their skills in a bid to impress Lord Alan Sugar and bag a \u00a3250,000 investment in their business idea.<\/p>\n One of those contestants is Simba Rwambiwa, a Senior Sales Representative from Birmingham who believes: \u201cIf people can\u2019t buy into you, they\u2019ll never buy anything from you.\u201d<\/p>\n As he makes his Apprentice debut, read on for everything you need to know about Simba, one of the Apprentice 2023 candidates<\/a>.<\/p>\n Job:<\/b> Senior Sales Representative<\/span><\/p>\n From:<\/b> Birmingham<\/span><\/p>\n Self-confessed \u201cperfectionist\u201d Simba Rwambiwa is a Senior Sales Representative from Birmingham.\u00a0He\u2019s more than ready to change the status quo of business, and believes his only downfall is his perfectionism.<\/p>\n \u201cMy biggest weakness is that I\u2019m a perfectionist, I always want to get things right,\u201d he says.<\/span><\/p>\n Of course Simba has his eye on the \u00a3250,000 prize and having Lord Sugar as his business partner.\u00a0But what makes him the best person for the job?<\/p>\n He revealed before filming: \u201cI deserve Lord Sugar\u2019s business investment because I have a business that not only guarantees profit, but also guarantees to improve the quality of peoples\u2019 lives.\u201d<\/p> Season 17 of The Apprentice starts on Thursday 5th January at 9pm<\/strong>.<\/p>\n The new season will see Lord Sugar joined by his trusted advisors, Baroness Karren Brady, Tim Campbell<\/a> and Claude Littner<\/a>, who will return for two episodes<\/a> after being absent in last year\u2019s competition following a serious injury.<\/p>\n The Apprentice returns to BBC one and <\/b>BBC iPlayer<\/b><\/span><\/a>\u00a0on Thursday 5th January 2023.\u00a0If you\u2019re looking for more to watch, check out our\u00a0<\/b>TV Guide<\/b><\/span><\/a>\u00a0or<\/b>\u00a0Streaming Guide<\/b><\/span><\/a>,\u00a0or visit our dedicated\u00a0<\/b>Entertainment<\/b><\/span><\/a> hub.<\/b><\/span><\/p>\n Try Radio Times magazine today and get 12 issues for only \u00a31 with delivery to your home \u2013 <\/b>subscribe now<\/b><\/span><\/a>. For more from the biggest stars in TV, listen to the <\/b>Radio Times View From My Sofa podcast<\/b><\/span><\/a>.<\/b><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div> <\/body><\/html>\n By Grace Henry Published: Tuesday, 03 January 2023 at 12:00 am On Thursday 5th January, The Apprentice will return for a brand new season, with 18 budding entrepreneurs ready to show off their skills in a bid to impress Lord Alan Sugar and bag a \u00a3250,000 investment in their business idea. One of those contestants […]<\/p>\n","protected":false},"author":24,"featured_media":28111,"template":"","categories":[1,5],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2023\/01\/meet-simba-rwambiwa-the-apprentice-2023-candidate-scaled.jpg",2560,1705,false],"thumbnail":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2023\/01\/meet-simba-rwambiwa-the-apprentice-2023-candidate-150x150.jpg",150,150,true],"medium":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2023\/01\/meet-simba-rwambiwa-the-apprentice-2023-candidate-300x200.jpg",300,200,true],"medium_large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2023\/01\/meet-simba-rwambiwa-the-apprentice-2023-candidate-768x512.jpg",768,512,true],"large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2023\/01\/meet-simba-rwambiwa-the-apprentice-2023-candidate-1024x682.jpg",800,533,true],"1536x1536":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2023\/01\/meet-simba-rwambiwa-the-apprentice-2023-candidate-1536x1023.jpg",1536,1023,true],"2048x2048":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2023\/01\/meet-simba-rwambiwa-the-apprentice-2023-candidate-2048x1364.jpg",2048,1364,true]},"uagb_author_info":{"display_name":"importmanagerhub@sprylab.com","author_link":"https:\/\/c01.purpledshub.com\/radiotimes\/author\/importmanagerhubsprylab-com\/"},"uagb_comment_info":0,"uagb_excerpt":"By Grace Henry Published: Tuesday, 03 January 2023 at 12:00 am On Thursday 5th January, The Apprentice will return for a brand new season, with 18 budding entrepreneurs ready to show off their skills in a bid to impress Lord Alan Sugar and bag a \u00a3250,000 investment in their business idea. One of those contestants…","_links":{"self":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/rss_feed\/28110"}],"collection":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/rss_feed"}],"about":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/types\/rss_feed"}],"author":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/users\/24"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/media\/28111"}],"wp:attachment":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/media?parent=28110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/categories?post=28110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Who is Simba Rwambiwa?<\/strong><\/h2>\n
What has Simba said about joining The Apprentice 2023?<\/strong><\/h2>\n
When does The Apprentice start?<\/strong><\/h2>\n
","protected":false},"excerpt":{"rendered":"