But ITVX viewership could change things. <\/p>
Love Island 2023 has gotten off to a muted start on ITV2, prompting conversations about the future of the reality juggernaut.<\/p>\n
Last night\u2019s season 10 premiere drew in 1.3 million viewers and an 11% audience share; that\u2019s little more than half the number that 2022\u2019s summer season opener could muster (2.4 million, 15.4% share).<\/p>\n
However, it\u2019s possible that ITVX<\/a> numbers could change the narrative, with a growing proportion of fans now choosing to watch episodes at their own pace on streaming.<\/p>\n In the case of the latest winter edition, which premiered in January, the premiere recorded a similarly soft terrestrial rating of 1.4 million, but ITV later claimed that 3.4 million had flocked to ITVX for the launch.<\/p> Those all-important streaming numbers have not been released at the time of writing.<\/p>\n Some have suggested that Love Island\u2019s future could lie on streaming, with competing programmes like Love is Blind<\/a>, Too Hot to Handle<\/a> and The Ultimatum<\/a> finding a huge audience on Netflix<\/a>.<\/p>\n Others have said that the Love Island format is beginning to appear stale in comparison to those aforementioned shows, especially with this latest season coming so soon after BBC\u2019s mega-hit I Kissed A Boy<\/a>.<\/p>\n Read more:<\/strong><\/p>\n Nevertheless, the highly popular Maya Jama<\/a> \u2013 who debuted as Love Island presenter in January\u2019s winter edition \u2013 and upcoming plot twists could help season 10 to grow its viewership over the coming weeks.<\/p>\n There could also be breakout stars from the Love Island 2023 line-up<\/a>, which so far includes 10 initial participants:\u00a0Zachariah Noble<\/a>, Ruchee Gurung<\/a>, Tyrique Hyde<\/a>,\u00a0Molly Marsh<\/a>,\u00a0George Fensom<\/a>, Catherine Agbaje<\/a>, Mehdi Edno<\/a>, Ella Thomas<\/a>, Mitchel Taylor<\/a>, Jess Harding<\/a>, and Andr\u00e9 Furtado<\/a>.<\/p>\n Love Island continues tonight at 9pm on ITV2. Check out more of our Entertainment<\/a> coverage or visit our TV Guide<\/a> and Streaming Guide<\/a> to find out what\u2019s on.<\/strong><\/p>\n Take part in\u00a0the Screen Test<\/a>, a project from Radio Times and the Universities of Sussex and Brighton, to explore the role of television and audio in our lives.<\/b><\/p>\n Try Radio Times magazine today and get 12 issues for only \u00a31 with delivery to your home \u2013\u00a0<\/strong>subscribe now<\/strong><\/a>. For more from the biggest stars in TV, listen to\u00a0<\/strong>The Radio Times Podcast<\/strong><\/a>.<\/strong><\/p> <\/body><\/html>\n But ITVX viewership could change things. <\/p>\n","protected":false},"author":24,"featured_media":33568,"template":"","categories":[1,5],"acf":[],"uagb_featured_image_src":{"full":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2023\/06\/love-island-ratings-hit-new-low-half-last-years-summer-launch-scaled.jpg",2560,1707,false],"thumbnail":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2023\/06\/love-island-ratings-hit-new-low-half-last-years-summer-launch-150x150.jpg",150,150,true],"medium":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2023\/06\/love-island-ratings-hit-new-low-half-last-years-summer-launch-300x200.jpg",300,200,true],"medium_large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2023\/06\/love-island-ratings-hit-new-low-half-last-years-summer-launch-768x512.jpg",768,512,true],"large":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2023\/06\/love-island-ratings-hit-new-low-half-last-years-summer-launch-1024x683.jpg",800,534,true],"1536x1536":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2023\/06\/love-island-ratings-hit-new-low-half-last-years-summer-launch-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/c01.purpledshub.com\/uploads\/sites\/56\/2023\/06\/love-island-ratings-hit-new-low-half-last-years-summer-launch-2048x1366.jpg",2048,1366,true]},"uagb_author_info":{"display_name":"importmanagerhub@sprylab.com","author_link":"https:\/\/c01.purpledshub.com\/radiotimes\/author\/importmanagerhubsprylab-com\/"},"uagb_comment_info":0,"uagb_excerpt":"But ITVX viewership could change things.","_links":{"self":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/rss_feed\/33567"}],"collection":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/rss_feed"}],"about":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/types\/rss_feed"}],"author":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/users\/24"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/media\/33568"}],"wp:attachment":[{"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/media?parent=33567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/c01.purpledshub.com\/radiotimes\/wp-json\/wp\/v2\/categories?post=33567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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