Strictly Come Dancing<\/a> has been lighting up Saturday and Sunday nights. A spark of joy in a gloomy world, the theme music is the cue for many of us to slip our earthly bounds and lift off to Planet Strictly.<\/p>\nThis year is no different. The music, the dance, the camaraderie, the good-natured competition, the skills of the professional dancers, the sight of a septuagenarian former newsreader doing the splits\u2026 For more than seven million people every week, Strictly is their happy place.<\/p>\n
But you don\u2019t have to be a Strictly devotee to head to TV to find happiness, as the preliminary findings of our ground-breaking piece of audience research prove. At the end of May we announced we were teaming up with psychologists from the universities of Brighton and Sussex to launch the largest study of television viewers in the UK. We called it The Screen Test.<\/p>\n
At the heart of the survey were two questions: What was the last programme you watched? And how did it make you feel?<\/p>