Although the ad-supported and standard plans will not be affected by the hike \u2013 remaining at \u00a34.99 and \u00a310.99 respectively in the UK \u2013 the cost of the other two available plans is increasing.<\/p>\n
A basic subscription, which allows subscribers to watch on one device at a time in standard definition, will now cost \u00a37.99 a month compared to the previous price of \u00a36.99.<\/p>\n
Meanwhile, there is an even sharper rise for the premium subscription, which allows viewers to watch in Ultra HD on four devices at a time, which is increasing from \u00a315.99 a month to \u00a317.99 a month.<\/p>
The rise was revealed in the company\u2019s third-quarter shareholder letter, with a statement reading: \u201cWhile we mostly paused price increases as we rolled out paid sharing, our overall approach remains the same \u2014 a range of prices and plans to meet a wide range of needs, and as we deliver more value to our members, we occasionally ask them to pay a bit more.\u201d<\/p>\n
It is the latest move taken by the company to increase its revenue after it also announced plans to crack down on password sharing<\/a>.<\/p>\n Read more:<\/strong><\/p>\n After announcing in February that \u201ca Netflix account is intended for one household<\/a>\u201c, the streamer has begun to roll out more stringent measures in the UK<\/a> that include asking users to set up a \u201cprimary location\u201d for their account with the option of adding \u201cpaid sharers\u201d.<\/p>\n Speaking about the effect of this scheme on subscriber numbers, the aforementioned shareholder letter read: \u201cThe cancel reaction continues to be low, exceeding our expectations, and borrower households converting into full-paying memberships are demonstrating healthy retention.<\/p>\n \u201cAs a result, we\u2019re revenue-positive in every region when accounting for additional spinoff accounts and extra members, churn and changes to our plan mix.\u201d<\/p> ![\"Squid](\"https:\/\/images.immediate.co.uk\/production\/volatile\/sites\/3\/2021\/10\/MV5BNmFkMDU4YzQtNTMyMC00NDQwLWFhZDAtNmQ1ZmZkYjgwM2JmXkEyXkFqcGdeQXRyYW5zY29kZS13b3JrZmxvdw@@._V1_-af24d15.jpg?quality=90&resize=620%2C413\" "\\"have-you-ever-watched-show-one-day-newsupdate\\"\/")
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