Amazon has released an advert celebrating enduring friendship and shared moments of joy. <\/p>
Amazon has kicked off its 2023 Christmas campaign with an advert featuring a cover of the well known The Beatles\u2019 song In My Life.<\/span><\/p>\n Titled Joy Ride, the 60-second advert features three older women reliving their youth and celebrating their decades-long friendship while sledging \u2013 all thanks to a bit of spontaneity and the Amazon<\/a> shopping app.<\/span><\/p>\n Set against an instrumental rendition of In My Life played by a 40-piece orchestra, the film begins with the trio sitting on a bench and looking wistfully at at a number of youths racing down a hill in the local park.<\/span><\/p>\n When one of the women sees her two friends watching the scene wistfully, she pulls out the Amazon shopping app on her mobile phone and adds padded seat cushions to her basket.<\/span><\/p> The next day, the delivery arrives, and the friends are presented with the presents and are baffled \u2013 until, that is, the leader of the group encourages them to put their cushions in their sledges and follow her down the slope.<\/span><\/p>\n Laughter, cheers and a flashback to their youth spent together on the same hill ensue, before the advert ends with the trio turning to pull their sledges back up the hill \u2013 and go all over again.<\/span><\/p>\n You can watch in full below.<\/span><\/p>\n